In the second story of the series on evolving social media platforms, e4m talks with marketing leaders about brands and marketers having a huge playfield to experiment with social commerce
Digitas CEO Unny Radhakrishnan talks about his one year at the agency, the work they created during lockdowns and how he sees the future of the agency to be like
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry
As part of the campaign, the brand along with Digitas India has devised a special rakhi made with Goodknight Patches that offer active protection from mosquitoes