The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual experiences of self-love
Conceptualised by Lowe Lintas Bangalore, the campaign shows today's youth aren't held back by the lack of gym, equipment or fancy sports gear to begin their fitness journey
Chiranewala, Marketing Head, Fastrack, says that the brand is betting big with the new collections lined up in the festive season and is optimistic of spiralling upward to the growth ladder
This initiative is in line with the brand’s vision to encourage consumers to stay at home while tapping on to the rising trend of fitness amid the countrywide lockdown