From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year
The campaign asks consumers to break the monotony of staying indoors and to go out shopping
Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment
Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season
Executive Director Shashank Srivastava shares that the brand is increasing its focus on regional language marketing and geo-targeted marketing to make the most of the situation
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience