From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year

Kanchan Srivastava Sep 28, 2023 8:42 AM

The campaign asks consumers to break the monotony of staying indoors and to go out shopping

exchange4media Staff Oct 22, 2022 8:36 AM

Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment

Sonam Saini Oct 12, 2022 8:48 AM

Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season

Nilanjana Basu Oct 11, 2022 9:09 AM

Executive Director Shashank Srivastava shares that the brand is increasing its focus on regional language marketing and geo-targeted marketing to make the most of the situation

Mansi Sharma Nov 2, 2021 8:48 AM

Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’

Nafisa Shaheen Nov 18, 2020 9:33 AM

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience

Nafisa Shaheen Oct 27, 2020 8:45 AM