Industry insiders had hoped that the pilot project of including esports in this year’s games would fuel the Indian gaming industry
The gaming application was removed from Google Play Store and Apple App Store on July 28
The user guide will help fantasy sports industry create and nurture personal connections with the user community
Industry observers say gaming allows a wide cross-section of brands to advertise across different genres & metaverse just elevates the experience
Experts opine that the heightened interest in gaming will see a synergy between different brands that can use the universality of gaming as a platform to promote their companies
Vi Games has gaming content into 3 categories - Platinum Games, Gold Games and Free Games, on the Vi App
The Series A funding round is being led by crypto major, Hashed, with participation from Makers Fund, Catamaran Ventures, and Korea Investment Partners
Women are carving a niche for themselves in the online gaming space as gamers, streamers, game developers or entrepreneurs and that is helping to change the stereotypes, stakeholders say
Industry leaders opine that with VC firms coming into play, the investments will be better streamlined & the esports companies will receive direct support
The actor will feature in A23’s latest ‘Chalo Saath Khele’ gaming campaign
The gaming community is now weighing the impact of the ban on Garena Free Fire that has a loyal fan base in India
The virtual online gaming summit will be held on March 11
Experts believe that setting up of AVGC task force, focus on digital infrastructure & 5G rollout will fuel the growth of the gaming sector
The gaming industry is also hoping for a progressive policy structure from the government along with 'fair' treatment from the GST council
The funding round was led by Lightbox, March Gaming, and Duane Park Ventures among others
Experts believe that with smartphones becoming accessible to the masses, gaming will continue to penetrate all age groups
The campaigns and launches involved both national & international entities with an intent to reach out to all of India through myriad languages across cultures
The report also highlights how India is emerging as both an investment opportunity and a talent hub for the world
Covid-19 has accelerated the organic growth of digital games as mobile app downloads grew by 50% and user engagement went up by 20%, the study by IAMAI says
With these 2 new divisions, the firm will strive to offer bespoke communication strategies to its gaming clientele as well as devise new-age campaigns for them
Roland Landers, CEO, Gaming Federation, contends that the Indian online gaming industry is thriving in terms of users, revenue and investments
The pre-registration for the game went live on the Google Play Store for fans in India on the 18th of May
The game will enable the users to play just with their voice from the convenience of a device
According to the report, Digital media and online gaming were the only segments that grew in 2020 adding an aggregate of INR 26 billion
The campaign 'Champions yahan bhi bante hain, Rummy Culture, Champions ka culture' aims at breaking the taboo and myth that surrounds rummy as a game
Nadav Perry, VP, Global Brand & Agency Development, Taboola, shared that page views and visits on gaming sites have increased by 32% & engagements by 53%, as compared to 2019
On Day 2 of the e4m Game On: Gaming Summit, panellists discussed how advertisers and e-sports benefit each other
At the e4m Game On: Gaming Summit, Thete, General Manager - Marketing & Customer Journey, Mercedes-Benz India, presented a case study, 'Gaming & Marketing Possibilities'
At the e4m Game On: Gaming Summit, panelists from the gaming domain shared insights on the future of gaming in India and how to curate homegrown games that can excel on a global scale
The event will have 32 speakers spread across 12 insightful sessions
The report further stated that Nazara may trade at an even higher multiple vs expectations, as it is a pure-play digital company offering the potential of 30% CAGR as per its estimates
According to App Annie, the top 10 list is based on worldwide combined iOS App Store and Google Play games downloads estimates from App Annie Intelligence for 2020
Singh will feature in all Howzat advertisements and be a part of the platform’s brand communication
Cricketer Ajinkya Rahane has also been brought on board to announce this special partnership via an Instagram post and story
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995, issuing advisory on gaming ads among others
Sameer Barde, CEO, The Online Rummy Federation says regulating the industry will bring in stability which will help industry investments and scale
Guest Column: Karam Malhotra, CEO (India), VP Global, SHAREit, gives us a glance into the future of the gaming industry, particularly in the context of COVID-19
With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium