gaming-industry
Industry insiders had hoped that the pilot project of including esports in this year’s games would fuel the Indian gaming industry
exchange4media Staff Nov 7, 2022 9:08 AM
The gaming application was removed from Google Play Store and Apple App Store on July 28
Shantanu David Aug 9, 2022 8:38 AM
The user guide will help fantasy sports industry create and nurture personal connections with the user community
exchange4media Staff Apr 8, 2022 12:21 PM
Industry observers say gaming allows a wide cross-section of brands to advertise across different genres & metaverse just elevates the experience
Shantanu David Mar 23, 2022 8:36 AM
Experts opine that the heightened interest in gaming will see a synergy between different brands that can use the universality of gaming as a platform to promote their companies
Shantanu David Mar 16, 2022 8:29 AM
Vi Games has gaming content into 3 categories - Platinum Games, Gold Games and Free Games, on the Vi App
exchange4media Staff Mar 14, 2022 2:19 PM
The Series A funding round is being led by crypto major, Hashed, with participation from Makers Fund, Catamaran Ventures, and Korea Investment Partners
exchange4media Staff Mar 10, 2022 1:50 PM
Women are carving a niche for themselves in the online gaming space as gamers, streamers, game developers or entrepreneurs and that is helping to change the stereotypes, stakeholders say
Kanchan Srivastava Mar 10, 2022 8:36 AM
Industry leaders opine that with VC firms coming into play, the investments will be better streamlined & the esports companies will receive direct support
Shantanu David Feb 21, 2022 8:40 AM
The actor will feature in A23’s latest ‘Chalo Saath Khele’ gaming campaign
exchange4media Staff Feb 16, 2022 11:56 AM
The gaming community is now weighing the impact of the ban on Garena Free Fire that has a loyal fan base in India
Shantanu David Feb 16, 2022 8:35 AM
Experts believe that setting up of AVGC task force, focus on digital infrastructure & 5G rollout will fuel the growth of the gaming sector
exchange4media Staff Feb 3, 2022 8:44 AM
The gaming industry is also hoping for a progressive policy structure from the government along with 'fair' treatment from the GST council
Shantanu David Jan 27, 2022 8:38 AM
The funding round was led by Lightbox, March Gaming, and Duane Park Ventures among others
exchange4media Staff Jan 13, 2022 10:35 AM
Experts believe that with smartphones becoming accessible to the masses, gaming will continue to penetrate all age groups
Shantanu David Jan 4, 2022 9:21 AM
The campaigns and launches involved both national & international entities with an intent to reach out to all of India through myriad languages across cultures
exchange4media Staff Dec 8, 2021 8:42 AM
The report also highlights how India is emerging as both an investment opportunity and a talent hub for the world
exchange4media Staff Nov 25, 2021 3:18 PM
Covid-19 has accelerated the organic growth of digital games as mobile app downloads grew by 50% and user engagement went up by 20%, the study by IAMAI says
exchange4media Staff Oct 6, 2021 8:38 AM
With these 2 new divisions, the firm will strive to offer bespoke communication strategies to its gaming clientele as well as devise new-age campaigns for them
exchange4media Staff Sep 1, 2021 2:04 PM
Roland Landers, CEO, Gaming Federation, contends that the Indian online gaming industry is thriving in terms of users, revenue and investments
Misbaah Mansuri Jul 28, 2021 8:40 AM
The pre-registration for the game went live on the Google Play Store for fans in India on the 18th of May
exchange4media Staff Jun 3, 2021 4:44 PM
The game will enable the users to play just with their voice from the convenience of a device
exchange4media Staff May 18, 2021 3:29 PM
According to the report, Digital media and online gaming were the only segments that grew in 2020 adding an aggregate of INR 26 billion
exchange4media Staff Mar 26, 2021 1:50 PM
The campaign 'Champions yahan bhi bante hain, Rummy Culture, Champions ka culture' aims at breaking the taboo and myth that surrounds rummy as a game
exchange4media Staff Mar 23, 2021 12:55 PM
Nadav Perry, VP, Global Brand & Agency Development, Taboola, shared that page views and visits on gaming sites have increased by 32% & engagements by 53%, as compared to 2019
exchange4media Staff Mar 22, 2021 8:47 AM
On Day 2 of the e4m Game On: Gaming Summit, panellists discussed how advertisers and e-sports benefit each other
exchange4media Staff Mar 22, 2021 8:21 AM
At the e4m Game On: Gaming Summit, Thete, General Manager - Marketing & Customer Journey, Mercedes-Benz India, presented a case study, 'Gaming & Marketing Possibilities'
exchange4media Staff Mar 20, 2021 8:47 AM
At the e4m Game On: Gaming Summit, panelists from the gaming domain shared insights on the future of gaming in India and how to curate homegrown games that can excel on a global scale
exchange4media Staff Mar 19, 2021 1:35 PM
The event will have 32 speakers spread across 12 insightful sessions
exchange4media Staff Mar 18, 2021 8:21 AM
The report further stated that Nazara may trade at an even higher multiple vs expectations, as it is a pure-play digital company offering the potential of 30% CAGR as per its estimates
exchange4media Staff Mar 10, 2021 2:32 PM
According to App Annie, the top 10 list is based on worldwide combined iOS App Store and Google Play games downloads estimates from App Annie Intelligence for 2020
exchange4media Staff Feb 5, 2021 4:52 PM
Singh will feature in all Howzat advertisements and be a part of the platform’s brand communication
exchange4media Staff Feb 4, 2021 1:13 PM
Cricketer Ajinkya Rahane has also been brought on board to announce this special partnership via an Instagram post and story
exchange4media Staff Feb 3, 2021 1:10 PM
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995, issuing advisory on gaming ads among others
Javed Farooqui Jan 8, 2021 8:29 AM
Sameer Barde, CEO, The Online Rummy Federation says regulating the industry will bring in stability which will help industry investments and scale
Dipali Banka Aug 11, 2020 8:18 AM
Guest Column: Karam Malhotra, CEO (India), VP Global, SHAREit, gives us a glance into the future of the gaming industry, particularly in the context of COVID-19
Karam Malhotra May 14, 2020 8:20 AM
With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium
Shikha Paliwal Feb 4, 2020 8:09 AM
