health-insurance

The campaign features actor Mohammed Zeeshan Ayyub

e4m Staff Aug 15, 2024 10:00 AM

The campaign covered 21 markets over three weeks

e4m Staff Apr 29, 2024 9:14 AM

Mayank Bathwal, CEO at Aditya Birla Health Insurance Co. Ltd, (ABHICL), talks about the brand's recent 'Activ One’ ads with Vikrant Massey among other nuances of the campaign

Tanzila Shaikh Feb 24, 2024 8:24 AM

Mayank Bathwal, CEO of Aditya Birla Health Insurance, talks about their recent campaign with actor Vikrant Massey and the BFSI sector in general

Tanzila Shaikh Feb 23, 2024 5:46 PM

The campaign talks about empowering young adults to navigate adulthood with the financial security of health insurance

e4m Staff Feb 18, 2024 6:00 PM

Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of insurance, the trends to watch out for and more

Chehneet Kaur Feb 8, 2024 8:38 AM

The film talks about the various benefits of its latest product, Aspire

e4m Staff Dec 24, 2023 1:00 PM

The company has released two new films

e4m Staff Nov 12, 2023 10:00 AM

At the Pitch BFSI Marketing Summit, marketers and experts talk about the changing narrative of the sector

e4m Staff Oct 11, 2023 7:21 PM

The brand has launched a new campaign directed by Rajkumar Hirani

e4m Staff Sep 18, 2023 11:51 AM

The campaign has three films

e4m Desk Apr 3, 2023 3:58 PM

Bathwal, CEO, Aditya Birla Health Insurance shares insights about the company’s recent campaign, which has four customers sharing their journey

Tanzila Shaikh Feb 13, 2023 12:50 PM

The campaign talks of the importance of positive health behaviour

e4m Desk Jan 29, 2023 4:00 PM

The campaign has been created by ^ a t o m network

e4m Desk Dec 24, 2022 8:26 AM

At e4m Content Jam, Bathwal, CEO of Aditya Birla Health Insurance, spoke to Nawal Ahuja, Co-founder, exchange4media, on how the BFSI sector was using marketing effectively

e4m Desk Dec 9, 2022 8:55 AM

The brand has on-boarded Ali Fazal as an influencer to communicate the benefits of ABHI’s Activ Fit

e4m Desk Nov 21, 2022 1:26 PM

The company has revealed its new tagline ‘Expert Ki Suno, Sahi Chuno' for the film

e4m Desk Nov 5, 2022 8:00 PM

Through this association with Manoj Bajpayee, ManipalCigna aims to spread the message about the value of health insurance, said the company

e4m Desk Oct 10, 2022 3:59 PM

Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick

Sapna Desai Oct 3, 2022 8:34 AM

The brand was earlier working with GenY, a Hyderabad-based agency

Neeta Nair Feb 23, 2022 8:15 AM

The term Niva is derived from a Sanskrit word that means ‘Sun’ – a symbol of hope, source of energy and positivity

e4m Desk Jul 23, 2021 3:06 PM

Varma, CMO, Future Generali India Insurance, revealed that more than 23% surge in search for health insurance makes Google even more central to the company's media planning objectives

Misbaah Mansuri Jun 4, 2021 8:49 AM

The campaign has witnessed tremendous involvement and impact during its past 3 editions as nearly 19 million jumps were received

e4m Desk Apr 30, 2021 4:06 PM

The multilingual campaign has garnered a tremendous response with a reach of 45.2 million (audio) and 26.7 million+ views (visual)

e4m Desk Apr 5, 2021 4:42 PM

In the roundtable session to be held on 17th March 2021, CIOs will delve into discussions on modernizing the digital customer servicing experience from within an organization

e4m Desk Mar 16, 2021 10:58 AM

At the e4m-Infobip webinar, Max Bupa Health Insurance’s Ashish Gupta and Infobip’s Milind Kadam discussed how consumers are adopting digital solutions in the BFSI sector

e4m Desk Jan 29, 2021 8:47 AM

The rebranding is aimed at further building on opportunities to deliver the best possible ‘Care’ to its consumers

e4m Desk Sep 1, 2020 3:47 PM

Guest Column: Prasun Sikdar, ManipalCigna Health Insurance Company Limited, writes about the company's 'MASK ZAROORI HAI' campaign aimed at minimising the spread of COVID-19

Prasun Sikdar Jul 29, 2020 2:23 PM

The television commercial has been developed by Densu Impact and Isobar has crafted the digital film

e4m Desk Jul 4, 2020 8:43 AM

Wunderman Thompson South Asia’s ‘21 Times Health’ report takes a look at the effects of the Coronavirus pandemic and the resulting lockdown on the health, pharma and wellness categories

e4m Desk May 29, 2020 4:59 PM

The campaign features several prolific Indian women who have blazed a trail in their respective industries

e4m Desk Feb 17, 2020 4:55 PM

dX–cubic will handle the media mandate for HDFC ERGO Health Insurance, effective January

e4m Desk Feb 10, 2020 11:29 AM

Conceptualised by Mullen Lintas, the campaign will be featured across all genres of TV, major Radio stations, OOH in 17 cities and Print

e4m Desk Feb 8, 2020 10:06 AM

 As per the mandate, the agency will service the account won from its Delhi office and will handle their entire gamut of paid media duties

e4m Desk Jan 20, 2020 6:23 PM

Two of the five ads in the series are already live, and the rest are scheduled in the coming week

e4m Desk Jan 18, 2020 7:57 AM

The account was previously handled by Wavemaker

Neeta Nair Jan 15, 2020 1:44 PM