industry
Rahul Thappa Takes on Managing Partner Role at Brahma Media?blur=25

He most recently served as Managing Director – Media and CXM at dentsu Singapore

e4m Staff 43 minutes ago

Rahul Vatts Appointed Group Chief Regulatory Officer at Airtel?blur=25

Rahul joined Airtel in April 2020 as the Chief Regulatory Officer

e4m Staff 47 minutes ago

WPP Restructures Grey and 82.5 with Ogilvy for Enhanced Collaboration?blur=25

WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m

e4m Staff 1 hour ago

Jitender Dabas Discusses Decline of IPL Advertising Creativity?blur=25

Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more

e4m Staff 2 hours ago

Industry Leaders Discuss Future of Consumer Engagement Beyond Screens?blur=25

As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today, and how do brands reach it?

e4m Staff 3 hours ago

Industry Leaders Unite for Stronger Voice in Policy Engagement?blur=25

For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities

e4m Staff 3 hours ago

Keki Mistry to Honor Winners at BW Merit Awards 2026?blur=25

The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards

e4m Staff 3 hours ago

Saugata Gupta Leads Grand Jury for e4m IDMA 2026 Awards?blur=25

Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards

e4m Staff 21 hours ago

Join Industry Leaders at e4m NewsNext Summit on December 13?blur=25

The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards

e4m Staff 21 hours ago

e4m NewsNext Summit 2023: Shaping the Future of TV News?blur=25

The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards

e4m Staff 21 hours ago

Amul's Controversial Ad: Nation-Building or Partisan Politics??blur=25

Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister

e4m Staff 1 day ago

Prime Video Dominates e4m Play Streaming Media Awards 2026?blur=25

Prime Video took home 8 major wins in the Content category

e4m Staff 1 day ago

MIB Unveils Comprehensive Rules for TV, Radio, and DTH Services?blur=25

Industry stakeholders have until July 27 to submit comments on the draft framework

e4m Staff 1 day ago

Tejkarran Singh Bajaj Takes Charge as ZEE5's New Business Head?blur=25

The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios

e4m Staff Jun 8, 2026 11:57 AM

YAAP Digital Sees 98% Profit Surge in FY26 Amid Client Expansion?blur=25

While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore

e4m Staff Jun 3, 2026 9:31 AM

Tipti Kheria Joins PaRa Music as VP of Content and Partnerships?blur=25

Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR

e4m Staff Jun 2, 2026 6:17 PM

Sudhir Sitapati Appointed Independent Director at Asian Paints?blur=25

Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products

e4m Desk Jun 1, 2026 11:01 AM

Broadcasting Industry?blur=25

The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels

e4m Staff May 31, 2026 4:27 PM

TDSAT Orders IBDF to Respond in WAVES OTT Dispute by July 14?blur=25

The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES

e4m Staff May 31, 2026 4:01 PM

Uttam Kumar Appointed Chief Product Officer at Metro Brands?blur=25

Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India

e4m Desk May 6, 2026 2:32 PM

Inderpal Singh Jaggi Promoted to VP at Shemaroo Entertainment?blur=25

Before this, Inderpal Singh Jaggi served as Deputy Vice President at Shemaroo Entertainment Limited

e4m Staff May 6, 2026 2:29 PM

image 123?blur=25

Geopolitical conflicts abroad can ripple into India’s property market, driving up costs and unsettling sentiment.

e4m Desk Mar 13, 2026 5:05 PM

image 123?blur=25

In India, October saw steady progress with new highway launches, NHAI’s tunnel breakthrough, bullet-train bridge milestones and Indian Railways’ regional connectivity pushes across multiple corridors.

e4m Staff Mar 13, 2026 5:00 PM

Amit Dutta Joins Jyoti Structures as New COO?blur=25

Amit Dutta brings 36 years of experience in the transmission and distribution sector

e4m Staff Feb 9, 2026 2:02 PM

Gaurav Banerjee, SPNI?blur=25

Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, resetting reporting structures and rethinking how content and platforms are managed

e4m Staff Jan 22, 2026 11:45 AM

Advertising’s 2026 Pivot?blur=25

As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity

e4m Staff Jan 16, 2026 12:49 PM

trai?blur=25

According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025

e4m Staff Jan 7, 2026 11:31 AM

Department for Promotion of Industry and Internal Trade, I&B, FDI?blur=25

The I&B sector, including print media, attracted Rs 5,586 crore in FDI equity inflows during the July–September 2025 quarter (Q2 FY26), reflecting steady overseas investor interest, as per DPIIT data.

e4m Staff Jan 5, 2026 11:28 AM

TV?blur=25

Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding

Tasmayee Laha Roy Jan 5, 2026 10:56 AM

MRSI ISEC Kanchan Srivastava?blur=25

In an industry starved for innovation, the Indian Socio-Economic Classification (ISEC) promises to revolutionize media measurement. Yet, it languishes in bureaucratic limbo

Kanchan Srivastava Sep 2, 2024 8:42 AM

Mukesh Ambani?blur=25

Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste

e4m Staff Aug 29, 2024 3:26 PM

Narendra Modi?blur=25

Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting

e4m Staff Aug 27, 2024 7:47 PM

draft  Broadcasting Bill withdrawal?blur=25

Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry

Aditi Gupta Aug 13, 2024 8:45 AM

broadcasting bill?blur=25

While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts

Aditi Gupta Aug 2, 2024 9:10 AM

Budget?blur=25

While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue

e4m Staff Jul 24, 2024 9:07 AM

World PR Day?blur=25

This World PR Day, here are some of the relevant PR trends that are shaping the industry

Ritika Upmanyu Jul 16, 2024 7:06 PM

AI advertising?blur=25

With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and creativity inherent in human cognition

Kanchan Srivastava Jul 16, 2024 8:58 AM

Ind-Ra?blur=25

In its predictions, India Ratings and Research said that MSOs will increasingly bundle their offerings with broadband services which ride on the same infrastructure

e4m Staff Jul 11, 2024 3:35 PM

PR AI?blur=25

Industry leaders express their thoughts on the role and impact of AI in the PR & Comms industry

e4m Staff Jul 4, 2024 3:53 PM

TV?blur=25

In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth of the sector, say experts

Aditi Gupta Jun 24, 2024 8:45 AM

Ashwini Vaishnaw?blur=25

Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well

e4m Staff Jun 11, 2024 9:19 AM

juice?blur=25

The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers

Payal Gwalani Jun 7, 2024 7:22 PM

MIB?blur=25

While some in the industry believe Anurag Thakur will retain the important portfolio, others speculate over a range of possibilities including BJP allies bagging the post

e4m Staff Jun 7, 2024 8:31 AM

SPNI?blur=25

From dealing with the impact of failed merger with ZEEL to facing the tough winds ahead with Disney-RIL merger, there are many big hurdles for the new boss at Sony

Aditi Gupta & Sonam Saini May 29, 2024 8:49 AM

Punit Goenka?blur=25

Speaking during recent earnings call, Goenka, the MD & CEO of ZEEL, said the industry will see healthy growth in the high single digit for both subscription and advertising

Aditi Gupta May 28, 2024 8:21 AM

Rohit Gupta?blur=25

Sony was like a family for NP Singh, said Rohit Gupta, who is former Advisor to the Management and Board of Sony Pictures Networks India

e4m Staff May 24, 2024 6:19 PM