From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki

Chehneet Kaur Dec 23, 2023 8:06 AM

The film featured a bevvy of luxury brands such as Rolex, Apple, Range Rover and the like integrated into the story of a rich family

Tanzila Shaikh Dec 4, 2023 9:07 AM

Brands like Mercedes, BMW, Jeep, Range Rover, and Volkswagen were seen in action sequences along with Khan

e4m Staff Nov 18, 2023 9:21 AM

Season 2 of the show has Zomato, MG Motors, Bvlgari and Sabyasachi making guest appearances

Tanzila Shaikh Aug 17, 2023 1:33 PM

The two brands have been featured in the film, which has already raked in Rs 700 crore at the box office

Tanzila Shaikh Feb 3, 2023 7:42 PM

The brand integration seems jarring and doesn’t go well with the French culture showcased in the Netflix show, say experts

Tanzila Shaikh Jan 3, 2023 11:26 AM

Undivided attention, longer watch time and lower costs are some of the factors pushing brands towards OTT content, say experts

Tanzila Shaikh Oct 31, 2022 9:03 AM

This will have 5 key service offerings – ESG & CSR Advisory, Development Ecosystem Audit, Advocacy for Development, Communication for Development & NGO capacity building in crucial areas

exchange4media Staff Aug 11, 2021 12:43 PM

Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders

Mansi Sharma Jul 26, 2021 9:15 AM

With this, GoDaddy makes creating, posting, scheduling, and tracking your company’s social media easier and more efficient than ever

exchange4media Staff Apr 6, 2021 3:23 PM

The media buying partner for the campaign is Havas Media Group

exchange4media Staff Mar 23, 2021 12:21 PM

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021

Noel Dsouza Jan 13, 2021 8:50 AM

With this integration, merchants will be able to offer greater convenience, speed and payment mobility to their consumers

exchange4media Staff Dec 18, 2020 1:21 PM

Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration

Noel Dsouza Dec 2, 2020 9:03 AM

We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers

Noel Dsouza Aug 10, 2020 8:23 AM

Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world

Noel Dsouza Jul 16, 2020 8:43 AM

Rungta, Country Manager, India, Verizon Media, spells out the potency of DOOH in a post-lockdown environment and the solutions they have conceptualized in the DOOH space

Noel Dsouza Jul 9, 2020 8:42 AM

The new shows also present a host of monetisation opportunities, offering brand association & licensing partnerships

Tasmayee Laha Roy Mar 5, 2020 8:09 AM

This IPL, ShareChat expects to garner more than a billion impressions for its cricket-special content from 60 million monthly active users

exchange4media Staff Feb 25, 2020 5:26 PM

The agency has spent Rs 7 crore in co-branding associations with the film

exchange4media Staff Jan 18, 2020 11:12 AM