Dunki: Brands hitch a ride on the Shah Rukh Khan film
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
integration
Animal: Big brands on the prowl in Ranbir Kapoor starrer
The film featured a bevvy of luxury brands such as Rolex, Apple, Range Rover and the like integrated into the story of a rich family
Tiger 3: Auto brands ride with Salman Khan-starrer
Brands like Mercedes, BMW, Jeep, Range Rover, and Volkswagen were seen in action sequences along with Khan
Made In Heaven: A match made for brand integration?
Season 2 of the show has Zomato, MG Motors, Bvlgari and Sabyasachi making guest appearances
Pathaan: How Epigamia and Emaar Properties are enjoying the spotlight
The two brands have been featured in the film, which has already raked in Rs 700 crore at the box office
McDonald’s Emily in Paris placement: Tastes off or just fine?
The brand integration seems jarring and doesn’t go well with the French culture showcased in the Netflix show, say experts
Why brands are taking the OTT route to reach consumers’ hearts
Undivided attention, longer watch time and lower costs are some of the factors pushing brands towards OTT content, say experts
Adfactors PR launches Social Impact Consulting Practice
This will have 5 key service offerings – ESG & CSR Advisory, Development Ecosystem Audit, Advocacy for Development, Communication for Development & NGO capacity building in crucial areas
Toofan rises with seamless product integrations, leaves marketing world impressed
Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders
GoDaddy adds Instagram integration to Websites + Marketing
With this, GoDaddy makes creating, posting, scheduling, and tracking your company’s social media easier and more efficient than ever
Zee Cinema ties up with ACC Cement for brand integration with Pankaj Tripathi
The media buying partner for the campaign is Havas Media Group
How can OOH charter an effective omnichannel gameplan?
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
OOH 2021: Trends that will define growth & success
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021
PayU collaborates with Google Pay to introduce tokenized payments flow for merchants
With this integration, merchants will be able to offer greater convenience, speed and payment mobility to their consumers
How digital integration helped radio up its scale during the pandemic
Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration
A case for combining OOH with digital marketing for bigger & better brand recall
We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers
Why mobile integration along with DOOH is a perfect blend for brands
Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world
Post lockdown, we will see different opportunities emerging for DOOH: Nikhil Rungta
Rungta, Country Manager, India, Verizon Media, spells out the potency of DOOH in a post-lockdown environment and the solutions they have conceptualized in the DOOH space
Pogo & Cartoon Network go local with India Originals
The new shows also present a host of monetisation opportunities, offering brand association & licensing partnerships
ShareChat releases cricket-special ad solutions for brands
This IPL, ShareChat expects to garner more than a billion impressions for its cricket-special content from 60 million monthly active users
Oberoi IBC integrates 5 brands with Tanhaji: The Unsung Warrior
The agency has spent Rs 7 crore in co-branding associations with the film