luxury

Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share industry players
Kanchan Srivastava Feb 19, 2024 8:31 AM

Saurabh Bharara has in the past worked with hotel brands like Oberoi Hotels and Resorts, The Leela Palaces and Resorts, Marriott International
e4m Staff Jan 29, 2024 3:26 PM

The launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space
e4m Staff Oct 19, 2023 6:50 PM

The account will be serviced from the Gurgaon office of the agency
exchange4media Staff Aug 24, 2023 4:00 PM

Asthana was previously the Chief Business Officer at Nykaa Fashion
exchange4media Staff Jul 10, 2023 11:35 AM

Mohua Das Gupta, Head - Marketing, Tata CLiQ Luxury, talks about the thought behind their new campaign, marketing strategies and more
Tanzila Shaikh Feb 27, 2023 9:33 AM

#EscapeInABottle campaign has a series of videos showing daily dilemmas of people, like the nervousness one faces before a job interview
exchange4media Staff Oct 29, 2022 8:15 AM

Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part of their marketing mix
Mohua Das Gupta Jun 20, 2022 8:39 AM

Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more
Ritika Raj Apr 8, 2022 8:44 AM

The e4m Pitch CMO summit saw an interesting panel discussion on ‘Creating Brand Trust in the Digital Age’
exchange4media Staff Mar 28, 2022 12:10 PM

The launch of the campaign is timed to celebrate the 10th-anniversary milestone of the actor's association with Swiss watchmaker as global brand ambassador
exchange4media Staff Nov 2, 2021 2:50 PM

The #WhatAreYouWaitingFor campaign has been conceptualised in partnership with ANC
exchange4media Staff Aug 29, 2021 8:00 PM

Under the visionary and astute leadership of Founder & Editor-in-Chief Uzma Irfan, the magazine has today become the benchmark for luxury journalism and reportage in India
exchange4media Staff Apr 12, 2021 3:47 PM

Bhatia will be driving strategy, growth initiatives and contributing towards building a globally benchmarked online luxury brand
exchange4media Staff Dec 28, 2020 11:45 AM

Guest Column: PB Venugopal, P B Venugopal, President, Lexus India, writes that post-pandemic, technology will play a dominant role in fostering new relations between brands & consumers
P B Venugopal Jul 17, 2020 2:12 PM

Gupta joined DLF in 2018 and has been with the Luxury Malls of DLF as the Centre Head for over two years
exchange4media Staff Jun 24, 2020 6:26 PM

According to Swagat Sarangi, Smytten’s Co-Founder, the targeted sampling ad market in India is a $12-13 billion market
Misbaah Mansuri Jan 23, 2020 9:14 AM