Phalguni Aneja, Brand Head at Wakefit.co discusses the shift in brand perception, recent campaigns, collaboration with David Warner, & more
The company has also announced Onam scheme for consumers, Naadengum Nidraghosham
Decision Pinnacle has conceptualized the new campaign for the sleep solutions brand
Celebrated for her dedication to health and well-being, Vidya perfectly embodies Sleepfresh's mission of promoting quality sleep, the company said
As part of the sponsorship agreement contract, the Centuary Mattress logo will be prominently displayed on the leading leg of the player’s trousers
The initiative has been carried out in association with Big FM
She will be championing the importance of the right mattress for fitness & well-being
The campaign targets millennials and the elderly, and will be launched on TV and across digital mediums
Before joining Springwel, Saraf was the Vice President and Business Head of furniture business at Nilkamal Limited
The TVC will be broadcast on all significant national television networks and promoted on digital platforms
Nayar has come from Kurlon
The brand plans to launch a 360-degree marketing campaign
The videos feature Nikhat and Srikanth at the height of their athletic performance in the ring and on the court, juxtaposed with their everyday relaxed personas
The campaign highlights the features of the product through a quirky representation of what comfort truly looks and feels like
The campaign is for their quilted mattress
The first film of the campaign was launched on Oct 09 and the second and third film will be launched on 15th and 17th of October
At the e4m Influencer Marketing Conference, Chandy, the MD of Duroflex, explained how local influencers and campaigns helped the brand grow its sales from smaller towns
The digital film has been conceptualized by Social Panga
The 30-day campaign slated to run till the end of September will target key markets including Andhra Pradesh, Telangana, Odisha, Tamil Nadu, Kerala and Karnataka
The mattress company has launched its first brand campaign #GoSmartGRID
The sleep and home solutions brand leveraged Verizon's ‘AdLearn’ and ‘Predictive Audiences’ offerings, which channelized artificial intelligence and machine learning
The brand launched Peps Cameo with the tagline ‘A celebrity unlike any other, and you deserve nothing less’
Lessy Messy underpad, both for the baby and the elderly, uses advanced Quadra 4 technology with multi-layered construction where each layer performs a different function
The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start
The digital campaign emphasizes on the brand ethos of loyalty, quality and consumer trust
The lighthearted campaign captures the essence of various activities and poor postures that can take a toll on one’s back
Conceptualised with Phantom Ideas, the campaign is a series of boring topics aimed at putting people to sleep
Duroflex also hosted a series of live sessions from their social channels to help people stay fit and engaged while staying in during the lockdown
The film by Duroflex has a social message of staying indoors in the safest and most comforting space we have - our beds
The #StaySafeWithSleepwell campaign compares the benefits of common healthy habits and emphasizes that 8 hours of sleep is equally important to stay healthy
The campaign also garnered major impressions with over 4.2 million engagements
Conceptualized & created by ICE Media Lab, the campaign sees children singing lullabies for their parents to encourage them to go to sleep
The brand is calling out to people to share funny yawn videos on their social media pages with #YawnOffSleepOn
Prior to joining Duroflex, Murarka was Head of Marketing at Amante, MAS Brands India