mattress
Phalguni Aneja, Brand Head at Wakefit.co discusses the shift in brand perception, recent campaigns, collaboration with David Warner, & more
Ritika Raj Jul 15, 2024 12:02 PM
The company has also announced Onam scheme for consumers, Naadengum Nidraghosham
Decision Pinnacle has conceptualized the new campaign for the sleep solutions brand
e4m Staff Apr 18, 2024 1:22 PM
Celebrated for her dedication to health and well-being, Vidya perfectly embodies Sleepfresh's mission of promoting quality sleep, the company said
e4m Staff Apr 3, 2024 10:14 AM
As part of the sponsorship agreement contract, the Centuary Mattress logo will be prominently displayed on the leading leg of the player’s trousers
e4m Staff Mar 20, 2024 1:42 PM
She will be championing the importance of the right mattress for fitness & well-being
exchange4media Staff Aug 29, 2023 5:37 PM
The campaign targets millennials and the elderly, and will be launched on TV and across digital mediums
exchange4media Staff Nov 26, 2022 4:00 PM
Before joining Springwel, Saraf was the Vice President and Business Head of furniture business at Nilkamal Limited
exchange4media Staff Nov 16, 2022 1:47 PM
The TVC will be broadcast on all significant national television networks and promoted on digital platforms
exchange4media Staff Oct 15, 2022 7:53 AM
The brand plans to launch a 360-degree marketing campaign
exchange4media Staff Aug 30, 2022 12:29 PM
The videos feature Nikhat and Srikanth at the height of their athletic performance in the ring and on the court, juxtaposed with their everyday relaxed personas
exchange4media Staff Jul 25, 2022 3:04 PM
The campaign highlights the features of the product through a quirky representation of what comfort truly looks and feels like
exchange4media Staff May 23, 2022 12:05 PM
The first film of the campaign was launched on Oct 09 and the second and third film will be launched on 15th and 17th of October
exchange4media Staff Oct 11, 2021 2:53 PM
At the e4m Influencer Marketing Conference, Chandy, the MD of Duroflex, explained how local influencers and campaigns helped the brand grow its sales from smaller towns
exchange4media Staff Sep 20, 2021 8:47 AM
The 30-day campaign slated to run till the end of September will target key markets including Andhra Pradesh, Telangana, Odisha, Tamil Nadu, Kerala and Karnataka
exchange4media Staff Sep 7, 2021 2:05 PM
The mattress company has launched its first brand campaign #GoSmartGRID
exchange4media Staff Aug 24, 2021 12:34 PM
The sleep and home solutions brand leveraged Verizon's ‘AdLearn’ and ‘Predictive Audiences’ offerings, which channelized artificial intelligence and machine learning
exchange4media Staff Aug 2, 2021 8:31 AM
The brand launched Peps Cameo with the tagline ‘A celebrity unlike any other, and you deserve nothing less’
exchange4media Staff Jul 28, 2021 12:42 PM
Lessy Messy underpad, both for the baby and the elderly, uses advanced Quadra 4 technology with multi-layered construction where each layer performs a different function
exchange4media Staff Jan 7, 2021 12:21 PM
The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start
exchange4media Staff Dec 14, 2020 12:42 PM
The digital campaign emphasizes on the brand ethos of loyalty, quality and consumer trust
exchange4media Staff Nov 22, 2020 6:00 PM
The lighthearted campaign captures the essence of various activities and poor postures that can take a toll on one’s back
exchange4media Staff Jun 6, 2020 8:34 AM
Conceptualised with Phantom Ideas, the campaign is a series of boring topics aimed at putting people to sleep
exchange4media Staff May 23, 2020 10:00 PM
Duroflex also hosted a series of live sessions from their social channels to help people stay fit and engaged while staying in during the lockdown
exchange4media Staff May 16, 2020 8:13 AM
The film by Duroflex has a social message of staying indoors in the safest and most comforting space we have - our beds
exchange4media Staff Apr 18, 2020 10:00 AM
The #StaySafeWithSleepwell campaign compares the benefits of common healthy habits and emphasizes that 8 hours of sleep is equally important to stay healthy
exchange4media Staff Apr 4, 2020 8:43 AM
The campaign also garnered major impressions with over 4.2 million engagements
exchange4media Staff Mar 17, 2020 6:45 PM
Conceptualized & created by ICE Media Lab, the campaign sees children singing lullabies for their parents to encourage them to go to sleep
exchange4media Staff Mar 14, 2020 4:00 PM
The brand is calling out to people to share funny yawn videos on their social media pages with #YawnOffSleepOn
exchange4media Staff Mar 9, 2020 2:31 PM
Prior to joining Duroflex, Murarka was Head of Marketing at Amante, MAS Brands India
exchange4media Staff Feb 13, 2020 12:00 PM
