Mother's Day 2024: How brands said 'Thank you, Mom' this year
Some standout campaigns by brands that celebrated the different hues of motherhood
mothers
HDFC Mutual Fund lauds moms who think long term
The film is part of the company's #ZindagiKeLiyeSIP campaign
Mother's Recipe takes the 'local' route to show love to Mumbai
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
Himalaya BabyCare pays ode to adoptive mothers
The ad film captures the mother-child bond and their unconditional love for each other
Tata Tea Gold personalises tea packs with pics of moms for Mother's Day
The #MyTurnToCare campaign puts consumers' photos with their mothers on the tea pack along with a personalised message
Bandhan Bank celebrates the timeless love between mom and their not-so-young kids
The new Mother's Day video pays testament to the strongest 'bandhan' in the world
Motherhood hasn't changed my idea of success but expanded it: Manasi Narasimhan
Narasimhan, the VP & Head, Marketing and Communications, S Asia, Mastercard, shares what it means to be a mother and a committed professional
Fabindia captures the journey of first-time moms
The film celebrates the ups and downs of new motherhood
Catch Spices portrays a unique facet of motherhood in sentimental ad film
The campaign #MaakaEhsaas has been launched ahead of Mother's Day
Bloomingdale PR celebrates Mother’s Day by honouring employees' mothers
The agency also made special video messages and gifted hampers with ‘World’s Best Mom’ written on it
This Mother’s Day, Scarecrow M&C Saatchi drafts a video message for MOM
The message has been dedicated to the sons and daughters of India’s creative families
'Maternity is a work experience' to 'mothers are not superhumans': Best Mother's Day ads
This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy
Panasonic's Mother's Day campaign emphasizes the need of self-care for mothers
The #HealthyMomsForHealthyHomes campaign highlights that a mother’s wellbeing is essential for a healthy and happy family
Mother’s Recipe’s new TVC shows how to add spice to life
The campaign has been created by Triton Communication
Huggies advocates for the power of a mom’s instinct in its #SahiWaliFeeling campaign
The campaign has been conceptualized by Ogilvy India
Mother's Recipe launches spicy new spot for Szechwan chutney
The TVC by Triton Communication Creative would be supported by a 360-degree campaign
Honda Cars celebrates motherhood with a fresh perspective in latest campaign
The campaign is created by Taproot Dentsu
Snapchat shares Mother's Day insights
56% of Indian Snapchatters planned on spending time together with their mothers
SBI Life honours the dedication of working mothers in a post-COVID world this Mother's Day
The #MummyKahanHain Mother’s day digital video encapsulates how kids and family members have recognized an unexplored side of mothers during the COVID work from home scenario
Weikfield shares new age mothers’ take on an old society norm this Mother’s Day
Conceptualized by AutumnGrey, the #MaaIsMoreThanACook campaign brings out a quirky take on mothers being defined by their cooking capabilities
Glucon-D thanks moms for being a constant source of energy in our lives
As part of the #MyEnergyMaaEnergy campaign, users were asked to share photos with their moms, which were then converted into caricatures
UTI Mutual Fund's film shows how mothers imparted ouf first lessons in investment
The film by Hotstuff focuses on small pieces of advice given by mothers
Teas From India wants kids to make a morning cuppa tea for their moms for a change
Conceptualized by L&K Saatchi & Saatchi, the Mother's Day campaign will be launched exclusively on Facebook, Instagram and YouTube
Hindustan Times honours mothers at the frontlines of India's Covid battle
Through the Mothers' Day campaign by Dentsu, the publication focuses attention on nurses, doctors, administrators, law enforcement officers who leave their families behind to fight the pandemic
Mother's Day Special: Working moms of the industry talk about their lives in lockdown
Leading women of the industry shared that there is no template for being a perfect mother, but there are a million ways to be a good one
Vedix celebrates the bond between mothers & children with #champitalkswithvedix campaign
The campaign currently running on Instagram has already received over 100 Instagram stories across the country
ZEE Biskope launches campaign ‘Tu Chinta Mat Kar Maai’ this Mother's Day
The awareness drive will kick start on Mother’s Day, May 9th, and culminate on May 23
Prega News celebrates Mother’s Day with #CoolHaiMeriMaa campaign
The video campaign, showcasing a mother-son relationship, will run on YouTube and other social media profiles of Prega News
Zee Telugu to air 'Matrudevobhava' on Mother's Day
The channel will also premiere fiction show ‘Oohalu Gusagusalade’ on May 10 at 1 pm
Lockdown gave a big opportunity to engage digitally with consumers: Suparna Mitra, Titan
The CEO of Watches & Wearables Division, Titan, shared insights on brand strategies & digital engagement post-lockdown
Ormax-Momspresso launch report that decodes the new age digital moms of India
The report gleans insights into the changing face of motherhood in an increasingly nuclearized and digital world and a modern approach to childcare
Mother's Recipe evokes nostalgia in latest social media campaign
The campaign intends to strike a chord with its consumers amidst the pickle season
ShareChat #MAA4ME campaign generates 1 lakh user-generated content posts
A special 5-day campaign was exclusively designed by ShareChat from 9th-13th May 2020 to celebrate Mother’s Day across 15 languages
JOHNSON'S sends a message of reassurance to mothers in new digital film
The video, showcasing the gentle moments between mothers and their babies, was launched on the Best For Baby channel on YouTube as well as on Facebook and Instagram
Madhur Sugar and BC Web Wise roll out campaign to celebrate #SpiritOfMotherhood
The film has been made using visuals shot across different locations and varied scenarios, with each frame telling a story by itself
Nykaa TV presents Khoj, a Mother's Day film created using vertical smartphone interface
The campaign has been rolled out across Nykaa digital platforms such as YouTube, Instagram, Facebook and LinkedIn
Dentsu Impact & My Choices Foundation launch campaign for 'Mothers Without a Choice'
The digital campaign, conceptualised and executed by Dentsu Impact, sheds light on the issue of sexual domestic assaults during the COVID-19 lockdown
Likee sends out heart-touching Mother’s Day message from those stuck in lockdown
As part of the initiative, a video has been released by the app where seven Likee creators from different parts of the country came together to talk about their mothers
#StarbucksCelebratesMoms with a special dedication this Mother’s Day
The campaign was conceptualised and executed by WATConsult
Voltas Beko pays tribute to single moms in Mother's Day campaign
The #IAmEnough campaign has been conceptualized by Momspresso
Oriflame India celebrates Mother's Day with #TheBeautyOfMoms campaign
As part of the campaign, Oriflame India has also created a special video celebrating motherhood and thanking all mothers, especially working ones
This Mother’s Day, P&G says #ThankYouMa through heart-warming campaign
ConceptualiSed by Leo Burnett India, the film salutes mothers on the frontline of the COVID-19 crisis
Nivea salutes all moms this Mother’s Day with #ShareTheCare campaign
The digital campaign asks consumers to tag that ‘superhero caregiver mom’
Shoppers Stop says 'thank you' to moms on Mother's Day
Through this campaign, the brand revisits all the virtues our mother taught us
Lotte Chocopie & Coffy Bite celebrate Mother’s Day with digital campaigns
The brands have come up with two campaigns #PauseToThank and #ArgumentsWithMom
ShareChat celebrates Mother's Day with #MAA4ME campaign
As part of the 5-day celebration, the social media platform will be driving exciting campaigns every day with a different theme
This Mother's Day, Glucon-D salutes #EnergyGharKi
Through this campaign, users on social media will be able to create virtual packs with their mother’s name embedded with a personalised picture instead of Glucon-D's logo
Titan revisits its iconic melody in ‘Tune for Ma’ campaign
The brand has asked its audience to share special wishes for their moms with #TimeWithMa on their social handles
This Mother's Day, make them special… their way!
Guest Column: Rahul Nag, National Head – Corporate and Regional Communications, ShareChat, writes why we often fail to connect with our moms culturally and why that should change this Mother’s Day
Mother's Recipe aims to fight gender stereotypes through 'Perception Badlo' campaign
The campaign which challenges gender stereotypes, sees people sharing their opinion on the change they want to see