The key sponsors and partners were Chhattisgarh Shasan, NHMMI Narayana Hospital, OP Jindal University, Punjab National Bank, LIC, Jayanti Bhai Sweets & Namkeen and, Naiduniya
In a letter written out on Wednesday, the news broadcasters’ body has requested the commission to investigate the “monopoly practice" of BARC India and its impact on FTA news channels in the county
Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales
In a chat with e4m, Abhay Ojha, President - Sales & Marketing, says that the Hindi news channel is focusing on strategic tie-ups with OTT platforms and movies as well
As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the uptick continues till the end of the year