In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Sidharth Parashar has joined hands with Aveen Dhall who has extensive experience in broadcast sales and the real estate sector
Prior to this, Dwijendra Parashar was with The Walt Disney Company
Holds anniversary celebrations capturing the essence of its decade-long journey
The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements
The company has also roped in Satyajit Deb Roy as the new Revenue Head, Advertising & Marketing
Mandate won following a multi-agency pitch
The playbook aims to empower marketers with a comprehensive understanding of the CTV landscape and more
He was associated with Bajaj Capital for over two decades
Sarma was earlier associated with Goibibo and policybazaar.com
The ad film highlights that with ZEE5, audiences can watch new films and shows every week, thereby avoiding the FOMO
He will report to Sidharth Parashar
The shampoo will be available on leading e-commerce platform- Flipkart and regular retail channels as well
TYNY forecasts India’s advertising investment to reach an estimated Rs 80,123 crore this year
Experts will delve into the key learnings of 2020 and how brands plan on aligning ad spends in the new normal
Featuring Amol Parashar and Cyrus Sahukar, the four-part series will take the viewers on an adventure to conquer the extreme
Before joining Crossword Public Relations, Kochhar worked with Barbeque Nations Hospitality
Francis Jose, Manohar Hotchandani and Paras Sharma have been hired to bolster Facebook's growing partnerships in India
In e4m’s MarTech Zone webinar, industry leaders spell out how MarTech will change in the new normal post-COVID-19
#WeMissYouSid was among the top trends on Twitter with Siddharth Shukla being announced as the winner of Bigg Boss 13
The show will premiere on February 17 and air every Monday to Friday at 10.30pm
As the world witnessed some historic moments at the 92nd Academy Awards, brands too slid into the discussions online with some topical posts
Parashar will be reporting to CEO Sunil Thomas