Short-form video apps likely to capture 40% of video commerce market, reveals a Redseer report which also predicts Creator economy will double in five years
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
The report also stated that there is a mismatch between ad spend and time spent. Though 7% of time is spent on short form video, less than 1% of ad dollars is spent on these platforms
The platform has rolled out #StoriesToTell, integrated brand campaign, across print, digital, OOH and TV platforms
ZEE5's newly-launched short format content platform is integrated within the platform's app and allows brands & users to create short videos
The campaign celebrates the creators of Instagram's latest short-form content feature Reels
Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media
Saregama will license its large catalogue to both platforms allowing for the large community of ShareChat and Moj members to create their own short video content using the Saregama library
Apart from a surge in downloads, Chingari also has brand tie-ups in the pipeline, says co-founder Sumit Ghosh
The app enables users to create short, entertaining videos and share them on the platform
Multiple investigations revealed that Mitron, down to its source code, was the exact copy of another Pakistani app called TicTic
The donation is a part of TikTok's #EveryViewCounts campaign that encourages users to participate by watching live sessions
TikTok’s parent company ByteDance has posted more than $3 billion dollars in net profit on $17 billion revenue in 2019
As part of the initiative, a video has been released by the app where seven Likee creators from different parts of the country came together to talk about their mothers
BIGO Ads integrates video & audio calling app imo, short-form video platform Likee and other applications
All WHO-backed COVID-19 related information will be shared through the profile
The partnership will allow advertisers to directly access premium TikTok inventory through The Trade Desk platform
As part of the partnership, Applause Entertainment will develop ambient content around existing shows and IPs, original content in short format for Firework
By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?
This collaboration is in line with Firework’s overall strategy to create a profitable, high-quality, curated content platform