social-distancing

The film is based on a social awareness experiment conducted by the brand in the metros

e4m Desk Jul 10, 2021 4:00 PM

This creative social experiment has been conceptualized with Schbang, the creative & technology company

e4m Desk Apr 1, 2021 3:53 PM

The narration for ‘Deepawali Apni Si’ is by actor Naseeruddin Shah

e4m Desk Nov 7, 2020 6:00 PM

The campaign talks of sharing love and care during the times of social distancing

e4m Desk Sep 26, 2020 8:31 AM

Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more

Nafisa Shaheen Aug 7, 2020 8:54 AM

The campaign by Option Designs focuses on ensuring customer safety at Haldiram’s outlets as they gear up for a responsible comeback post lockdown

e4m Desk Jul 14, 2020 9:59 AM

We have trained ourselves to fight this pandemic, restructured arrangements to reduce touchpoints and maintain social distancing at work, writes Madhukar, HR Head, Ferns N Petals

e4m Desk Jul 7, 2020 2:00 PM

Kenneth Pao, Executive Managing Director, Asia-Pacific at Criteo, says with social distancing economy going to be the new normal, marketers must focus on messages acknowledging consumers' new reality

e4m Desk Jun 23, 2020 9:00 AM

Arvind RP, Director of Marketing and Communications, McDonald's India shares the brand’s post-lockdown strategy, upcoming campaigns and more

Anjana Naskar Jun 18, 2020 8:52 AM

Sonia Singh, Co-founder & Director for Business strategy, Collectcent, shares with exchange4media the data-driven performance advertising company’s offerings, growth strategies & more

Neeta Nair Jun 15, 2020 8:43 AM

Brand unveils special initiative to encourage social distancing while greeting each other

e4m Desk May 30, 2020 10:16 AM

ITC Hotels has partnered with Swiggy to offer diners responsible dining experiences in the comfort of their home

e4m Desk May 30, 2020 2:00 AM

According to the norms set by the government, in urban areas shooting will have to be indoors with a limit of 20 people on the sets

e4m Desk May 26, 2020 12:57 PM

Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid

e4m Desk May 25, 2020 7:00 PM

The TVC attempts to spread the message - ‘Being told to stay alone is not the same as being left alone'

e4m Desk May 16, 2020 9:25 AM

Information Signage Program offers a bouquet of solutions to enable social distancing, safety and hygiene across eleven touch points

e4m Desk May 14, 2020 11:45 AM

Guest Column: Karam Malhotra, CEO (India), VP Global, SHAREit, gives us a glance into the future of the gaming industry, particularly in the context of COVID-19

Karam Malhotra May 14, 2020 8:20 AM

The new campaign, targeted at both customers and driver-partners, emphasizes the importance of a collective responsibility from all stakeholders

e4m Desk May 13, 2020 7:19 PM

The iconic logo now showcases the popular couple staying apart from each other to denote the message of social distancing to stay safe during the pandemic

e4m Desk May 7, 2020 1:20 PM

Industry leaders indicate that industry award shows and events will have to adopt a fast-forward virtual approach and keep pushing the envelope for innovation

Misbaah Mansuri May 7, 2020 8:38 AM

Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of Corcoise Films

e4m Desk Apr 29, 2020 4:59 PM

Castrol India has also started an appreciation campaign for the trucker community through the #SaluteTruckers campaign

e4m Desk Apr 25, 2020 10:12 AM

Conceptualised by Wunderman Thompson, the film will be promoted on television and digital platforms

e4m Desk Apr 25, 2020 9:54 AM

The campaign has garnered 62 million impressions, a reach of 14 million and 18.2 million views

e4m Desk Apr 25, 2020 9:40 AM

The campaign highlighted the fact that even after the lockdown ends, we all will make sure that nature does not go through exploitation again

e4m Desk Apr 23, 2020 5:36 PM

'Tiger King', 'Stranger Things', and dating shows 'Love Is Blind' and 'Too Hot to Handle' saw the highest viewership

e4m Desk Apr 22, 2020 9:03 AM

Srinivasu Allaphan, Director of Sales & Marketing, JK Tyre & Industries, tells us more about their latest campaign on social distancing, product launches and leveraging digital media to stay relevant

Simran Sabherwal Apr 20, 2020 8:54 AM

Using its brand mascot, an adorable bee, Hiver conveys best practices such as greeting with an ‘Indian Namaste’ instead of a handshake, washing hands and wearing masks

e4m Desk Apr 19, 2020 10:22 AM

iD’s new campaign encourages everyone to adopt the unconditional love of a mother for those in need during these difficult times

e4m Desk Apr 18, 2020 4:00 PM

The spot has been conceptualised by Ogilvy Bangalore

e4m Desk Apr 16, 2020 8:35 AM

The Leo Burnett India campaign is based on the outer grid of HDFC Bank’s logo; physical markers have been created on the ground to help people follow social distancing

e4m Desk Apr 15, 2020 4:46 PM

The campaign video depicts various relationships and focusses on the fact that it is important to stay connected with your loved ones while practising social distancing

e4m Desk Apr 12, 2020 6:00 PM

The campaign is live on the brand’s social media platforms with a focused outreach through Facebook

e4m Desk Apr 10, 2020 8:55 AM

The ‘We’ve Got Your Back’ backgrounds have illustrated backgrounds with reminders for measures to be taken to stay safe from coronavirus

e4m Desk Apr 6, 2020 10:00 PM

The normal bat-wing, the letter ‘M’ of Motorola has been spaced out to emphasize the message of social distancing

e4m Desk Apr 6, 2020 8:00 PM

The new logo is released across the brand’s social media handles

e4m Desk Apr 6, 2020 3:38 PM

In its new campaign, the channel reversed the original ident, which showed a boy fearlessly mobilising a crowd

e4m Desk Apr 6, 2020 2:26 PM

The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar

Misbaah Mansuri Apr 2, 2020 8:33 AM

There are two versions of the brand’s logo to go with the message

e4m Desk Mar 31, 2020 3:55 PM

From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts

Shreshtha Verma Mar 31, 2020 8:33 AM

With social responsibility as its new theme, Jumbo King has a three-pronged approach towards its social media campaign

e4m Desk Mar 28, 2020 10:00 PM

The fast-food chain's Brazilian ad around the COVID-19 crisis was inexplicably pulled down after criticism from some Twitter users

e4m Desk Mar 27, 2020 3:42 PM

As part of this initiative, ZEE5 will bring a slate of new original shows for its users to stream it across devices

e4m Desk Mar 27, 2020 12:00 AM

The channel has curated a special bouquet of movie titles as part of #HumAndarCoronaBahar initiative

e4m Desk Mar 24, 2020 8:00 PM

As cases of the novel Coronavirus continues to grow, several states have imposed Section 144 prohibiting the assembly of 4 or more people

e4m Desk Mar 24, 2020 12:39 PM

They had also created a Facebook event ‘Stay Home’, inviting people to have lunch from the comfort and safety of their homes, for a virtual dine-in on 22nd March, the day of the Janta Curfew

e4m Desk Mar 24, 2020 12:00 AM

The grocery delivery service is stepping up the numbers while maintaining social distancing to ensure customers don't suffer due to lack of essential provisions

e4m Desk Mar 23, 2020 10:00 PM