sony-sab
The agency will manage the online presence and marketing campaigns of Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2
e4m Staff Jan 29, 2024 11:30 AM
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's popular shows
Sonam Saini Aug 29, 2023 8:48 AM
The channel is transitioning from a comedy brand to one that tells stories that resonate with people's everyday lives
exchange4media Staff Nov 4, 2022 9:06 AM
According to media reports, producer Asit Kumarr Modi is trying hard to make him stay
exchange4media Staff May 17, 2022 4:22 PM
In his new role, Bhatt will be spearheading the content & programming division for the channel and will also manage the content line-up and the channel’s creative strategy
exchange4media Staff Nov 22, 2021 3:07 PM
Star Plus continues to dominate Hindi speaking market (HSM), while Sun TV dominates the South market, according to the data
exchange4media Staff Jul 29, 2021 5:05 PM
In HSM, Star Utsav bagged the second spot, and Colors Rishety entered the top five list
exchange4media Staff Jul 15, 2021 4:30 PM
The show will be aired starting 8th March at 10 pm every Monday to Friday
exchange4media Staff Feb 25, 2021 1:04 PM
In a conversation with exchange4media, Neeraj Vyas, Business Head - Sony SAB, talks about the Sony SAB content strategy and on bringing 80s iconic show back on TV
Sonam Saini Dec 14, 2020 9:35 AM
Vaishali Sharma, Head - Marketing & Communications, Sony SAB, talks about the ‘Sapno Ka Koi Gender Nahi Hota' campaign for their upcoming show ‘Kaatelal & Sons’
exchange4media Staff Nov 17, 2020 8:35 AM
Kickstarts conversation with a music video titled ‘Khol Dimaag Ka Shutter’ featuring the Kaatelal & Sons sisters - Megha Chakraborty, Jiya Shankar and music producer Mayur Jumani
exchange4media Staff Nov 11, 2020 6:58 PM
The show is about a new-age father’s journey to become his son’s friend
exchange4media Staff Aug 19, 2020 6:34 PM
Industry experts say the ad rates these channels are commanding are lower than the period before the pull-out but there is likely to be a competitive price hike in 4 to 6 weeks
Sonam Saini Jul 9, 2020 9:10 AM
The channel said the episodes will have refreshed storylines
exchange4media Staff Jul 7, 2020 6:34 PM
The BARC India week 12 data also revealed that Hindi GEC Rural total impressions registered a 0% increase this week
exchange4media Staff Apr 2, 2020 6:33 PM
In the Hindi GEC category, the total number of impressions in urban markets have increased by 0.11%
exchange4media Staff Mar 27, 2020 3:10 PM
