The agency will manage the online presence and marketing campaigns of Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's popular shows
The channel is transitioning from a comedy brand to one that tells stories that resonate with people's everyday lives
According to media reports, producer Asit Kumarr Modi is trying hard to make him stay
In his new role, Bhatt will be spearheading the content & programming division for the channel and will also manage the content line-up and the channel’s creative strategy
Star Plus continues to dominate Hindi speaking market (HSM), while Sun TV dominates the South market, according to the data
In HSM, Star Utsav bagged the second spot, and Colors Rishety entered the top five list
Sun TV continues to dominate the South market
The show will be aired starting 8th March at 10 pm every Monday to Friday
In a conversation with exchange4media, Neeraj Vyas, Business Head - Sony SAB, talks about the Sony SAB content strategy and on bringing 80s iconic show back on TV
Vaishali Sharma, Head - Marketing & Communications, Sony SAB, talks about the ‘Sapno Ka Koi Gender Nahi Hota' campaign for their upcoming show ‘Kaatelal & Sons’
The video features characters from Sony SAB shows
Kickstarts conversation with a music video titled ‘Khol Dimaag Ka Shutter’ featuring the Kaatelal & Sons sisters - Megha Chakraborty, Jiya Shankar and music producer Mayur Jumani
The show is about a new-age father’s journey to become his son’s friend
Industry experts say the ad rates these channels are commanding are lower than the period before the pull-out but there is likely to be a competitive price hike in 4 to 6 weeks
The channel said the episodes will have refreshed storylines
The BARC India week 12 data also revealed that Hindi GEC Rural total impressions registered a 0% increase this week
In the Hindi GEC category, the total number of impressions in urban markets have increased by 0.11%
Dangal leads across urban+rural and in rural markets