Apart from exclusive training, Cloud credits, and mentorship from industry titans, it is a great networking opportunity, shared Mandar Natekar, Co-Founder & CEO of Neural Garage
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
Union Minister Rajeev Chandrasekhar gave the assurance to companies affected by Google's move to delist some apps from Play Store during a virtual interaction on Monday
This latest issue explores India's economic dynamics with insights into the upcoming interim budget, entrepreneurial resilience of the young and the transformative impact of technology
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming days, say experts
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more aggressive with their marketing, say experts
Highlighting startups' exceptional technology-driven solutions addressing critical issues, BW Disrupt successfully hosted the fifth edition of Techtors
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?
The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers
Many media startups laid off employees in the current fiscal. An analysis indicates a huge gap between their valuation and revenues
Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers on TV fell by 11% in 2022 through October
Leading D2C brands didn’t advertise on TV for months barring the IPL season
Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns
Q1 inflation, hike in interest rates and surging fuel prices have promoted many venture capitalists, who were funding these start-ups, to tighten their purse strings
As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far
Do smaller and new brands prefer agency partners who are equally young and dynamic, or do the bigger agency houses win the game here
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication