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At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.
e4m Staff Jun 23, 2026 1:53 PM
Reliance AGM 2026: Jio building AI natively in Indian languages, says Akash Ambani
e4m Staff Jun 22, 2026 11:48 AM
He most recently served as Managing Director – Media and CXM at dentsu Singapore
e4m Staff Jun 18, 2026 12:09 PM
Months after raising concerns over billing practices and platform fees, Publicis and The Trade Desk settled their differences, ending a dispute that triggered wider industry scrutiny
e4m Staff Jun 18, 2026 11:36 AM
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 18, 2026 11:14 AM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
e4m Staff Jun 18, 2026 9:08 AM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
e4m Staff Jun 17, 2026 2:30 PM
Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
e4m Staff Jun 17, 2026 1:06 PM
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
e4m Staff Jun 17, 2026 12:46 PM
Prior to joining Hero MotoCorp, Sachin Agrawal served as Executive Vice President & Head – R&D and Technology at VE Commercial Vehicles
e4m Staff Jun 17, 2026 10:54 AM
Previously, Khona served as Director of Technology (CIO) at Tim Hortons (Singapore, Malaysia and Indonesia)
e4m Staff Jun 17, 2026 10:45 AM
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 17, 2026 10:39 AM
Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia
e4m Staff Jun 17, 2026 10:32 AM
Aparajita Puri joins Microsoft after nearly 12 years at McKinsey & Company, where she was most recently a Partner
e4m Staff Jun 17, 2026 10:27 AM
e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country
e4m Staff Jun 17, 2026 10:14 AM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 17, 2026 10:09 AM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja jain Jun 15, 2026 5:11 PM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja jain Jun 15, 2026 5:01 PM
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
From service provider to innovation powerhouse, ImagiNxt 2026, a two-day festival at Jio World Centre, Mumbai (May 22–23, 2026), will bring together founders, investors, policymakers, and creators
e4m Staff Jan 20, 2026 2:59 PM
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
Anuja jain Jan 5, 2026 11:05 AM
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
e4m Staff Dec 4, 2025 10:10 AM
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
e4m Staff Nov 20, 2025 1:48 PM
Once behind the scenes, India’s brand founders are now front and center in Ads, TV shows and Podcasts; but will personal branding be enough to sell?
e4m Staff Oct 6, 2025 12:24 PM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:44 AM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:44 AM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:41 AM
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:32 AM
Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
Neeraj Singh & sunny Sainy Dec 17, 2024 2:17 PM
INDIA’S ARCHITECTURAL FRATERNITY STANDS AT A CRUCIAL JUNCTURE, ENCOMPASSING VARIED DESIGN DISCIPLINES, MODERN TECHNIQUES & TECHNOLOGIES.
Abhijit Avasthi Nov 22, 2024 4:51 PM
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
Prior to this, Valeri Liborski was Chief Technology Officer at HelloFresh
The film builds on the momentum of the company's ‘India ka Pranam, Har Kisaan ke Naam’ campaign
e4m Staff Sep 5, 2024 12:36 PM
Industry heads will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
Bhangoo reportedly passed away at age 71 in Tihar jail where he was lodged in the aftermath of the Pearl Group Scam
e4m Desk Aug 26, 2024 12:51 PM
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
Shantanu David Aug 26, 2024 9:21 AM
e4m Blog: In this article, we explore the role of native advertising in digital age, its benefits and impact on modern marketing strategies and more
Prior to this, Gaurav Ramdev was the Chief Marketing Officer at the company
e4m Desk Aug 22, 2024 11:21 AM
Shiv Walia will be taking over from Prateek Aggarwal who has decided to step down to pursue opportunities outside HCLTech
e4m Staff Aug 20, 2024 12:19 PM
Prior to becoming a prominent commentator on India's tech space, Parthasarathy served DRDO for over 20 years as a defence scientist on various projects, including the Indian Missile Programme
e4m Desk Aug 19, 2024 10:48 AM
The platform will redefine athletic performance monitoring & analytics
e4m Staff Aug 16, 2024 9:48 AM
The campaign goes with the tagline - 'Tambaku Chodo aur Azaadi Chuno'
e4m Staff Aug 15, 2024 12:00 PM
The agency has also elevated Mala Sharma to AVP – Influencer Outreach
e4m Staff Jul 31, 2024 5:09 PM