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The outdoor campaign for Ultima batteries is an 80x30 billboard with a 44ftx25ft battery on one of the city’s busy flyovers
e4m Staff Mar 21, 2024 1:22 PM
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from newsprint and considering advertising at par with R&D
e4m Staff Jan 31, 2024 8:25 AM
The digital films convey that with new furniture at home, the whole family can enjoy watching cricket together
e4m Staff Oct 8, 2023 12:00 PM
The industry leaders exchanged thoughts on tracking KPIs and metrics using BI, key challenges and opportunities
exchange4media Staff Jul 26, 2023 11:26 AM
Today’s roundtable will see experts discussing challenges and opportunities in leveraging business intelligence in the e-commerce ecosystem
exchange4media Staff Jul 21, 2023 9:14 AM
The newly launched campaign “Welcome to the Family” is a series of five films that showcase stories about a quintessential Indian family
exchange4media Staff Jul 15, 2023 9:06 AM
The campaign is targeted towards young parents who are constantly on the lookout to make their homes safer for their kids
exchange4media Staff Apr 16, 2023 6:00 PM
The WSDS 2023 is scheduled to be held from 22nd February 2023 to 24th February 2023
exchange4media Staff Feb 6, 2023 12:13 PM
Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands
exchange4media Staff Jun 30, 2022 9:02 AM
Prior to this, Rath was associated with Firstsource Solutions Limited Brand, Communications and PR specialist
exchange4media Staff Jun 17, 2022 10:06 AM
Most recently, Singh was General Manager of Livguard Energy Technologies Private Limited
exchange4media Staff Mar 2, 2022 3:51 PM
Kaizzen will strengthen the media and social media outreach for WSDS 2022
exchange4media Staff Jan 24, 2022 1:05 PM
AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season
Mansi Sharma Nov 9, 2021 8:22 AM
The cricketer has been the face of the brand since its inception in 2018 and will feature in all its print and electronic media advertisements
exchange4media Staff Jun 9, 2021 2:39 PM
With this association, Leader Batteries aims to strengthen its pan-India brand presence
exchange4media Staff Apr 1, 2021 2:10 PM
The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best RoI on ad spends and resurrect after Covid-19 impact
exchange4media Staff Oct 23, 2020 3:51 PM
Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies talks about making ‘direct communication’ a priority for organisations
Nafisa Shaheen Oct 5, 2020 8:46 AM
The brand will use the funding to reach deeper into the markets, improve its technological capabilities, and undertake product upgrades
exchange4media Staff Sep 23, 2020 3:10 PM
In the virtual session, Tata Steel's Sarajit Jha and Vikash Srivastava shared how the brand is accelerating its data culture journey
exchange4media Staff Sep 11, 2020 2:12 PM
The virtual roundtable saw industry experts discussing ways to curb the growing menace of ad frauds in online advertising
exchange4media Staff Aug 26, 2020 9:15 AM
As part of today's virtual roundtable, the panel will look at the growing threat of ad frauds and the best ways to address it
exchange4media Staff Aug 25, 2020 9:01 AM
The actor has taken to Instagram to create awareness about oral hygiene
exchange4media Staff Aug 22, 2020 7:59 PM
Industry experts shared insights on how to conserve ad dollars and what marketers ought to do in this post-COVID marketing environment
exchange4media Staff Jul 29, 2020 9:16 AM
As part of today's virtual roundtable, industry experts will spell out how advertisers and agencies have embraced rapidly evolving digital advertising solutions
exchange4media Staff Jul 28, 2020 8:34 AM
Leggett brings in 20 years of digital experience and has worked as a consultant for agencies like Havas and Publicis in the last four years
exchange4media Staff Jun 2, 2020 8:43 AM
The eCommerce service will cover more than 2,000 pin codes across India and is expected to have AR integration on the website by the end of the fiscal year
exchange4media Staff Mar 20, 2020 5:09 PM
Offering holistic ad-fraud elimination and brand safety analytics to brands across 14 countries help them take real-time actions saving millions
exchange4media Staff Mar 3, 2020 3:43 PM
Anil Mathur, Chief Operating Officer, Godrej Interio shares insights on the new campaign featuring Sonu Sood, the brand's marketing strategies and plans going forward
Noel Dsouza Feb 19, 2020 8:30 AM
Bhandari, CMO, Livspace, speaks about the #LivspaceYourSpace campaign, partnering with Girliyapa’s Mr & Mrs Season 2 and how content forms an integral part of their marketing strategy
Neethu Mohan Feb 12, 2020 1:30 PM
