WPP acquires ecommerce agency Corebiz
The company will strengthen WPP’s digital commerce capabilities in Latin America as a part of the VMLY&R COMMERCE global network
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Dell Technologies launches ‘Back To College' campaign
The campaign has been conceptualized and developed by VMLY&R
VMLY&R India is here to stay: Global CEO Jon Cook
In a conversation with IMPACT Associate Editor Neeta Nair, Cook reflects on the last four years of VMLY&R and shares more about its future
Cannes Lions Day 1: India shines with 2 Grand Prix for VMLY&R & Dentsu Creative
The total tally now stands at 7 Metals, 37 shortlists
Two more shortlists for India at Cannes Lions 2022
VMLY&R’s campaign for Unipads and BBDO’s film for Ariel selected for Glass Lions
Cannes Lions 2022: Three shortlists for India
Ogilvy and dentsu Webchutney bag spots in Titanium category, VMLY&R in Product Innovation
Platinum’s season of love campaign highlights importance of putting love first
The digital content pieces feature actors Angad Bedi, Nabha Natesh, Ishita Dutta Sheth and Vatsal Sheth
Colgate ropes in R Ashwin to speak of oral care for diabetic people
The campaign has been conceptualized by VMLY&R in partnership with Redfuse media
Dell Technologies unveils ‘Yeh Hai Padhai 2.0’ campaign
The campaign features personalities and influencers like Harsha Bhogle, Tisca Chopra, Mandira Bedi, and Amrita Raichand
Alpa Dedhia joins IdeateLabs as Chief Business Officer
Dedhia was earlier at VMLY&R India as EVP - Customer Experience & New Business
Pooja Jauhari takes over from Anil Nair as VMLY&R India Group CEO
Jauhari will report to VMLY&R Asia Co-CEO Tripti Lochan
The Glitch is Agency on Record for Enamor
The Glitch will handle the digital mandate for the entire portfolio of Enamor
VMY&R elevates Amandeep Singh Kochar as VP - Client Engagement, CX & Commerce
Kochar will be based in Bangkok
VMLY&R India brings in Rajshekar Patil as Executive Creative Director
Patil’s last assignment was with Publicis Worldwide India as ECD
Symon Hammacott joins VMLY&R as Chief Experience Officer, Asia
Prior to joining VMLY&R, Hammacott was Regional Head of Experience at Publicis Sapient
HUL, VMLY&R COMMERCE launch 'Smart Fill' machine that refills old bottles with products
The plastic-reduction initiative will allow customers to refill products like Surf Excel, Comfort and Vim
VMLY&R named agency-on-record for JOCKEY
The mandate was won after a closely contested multi-agency pitch
'Equity, Evolution, Allegiance: 3 pegs to reintroducing brands in 2021'
At the e4m-eTechmanch, VMLY&R Global CEO Jon Cook shared that it's important for brands to reconnect with consumers with their old, pre-pandemic equity
How the pandemic could affect India’s participation at Cannes Lions
Industry watchers assert that the volume of entries sent by Indian agencies are likely to see a decline due to the reduced quantum of work owing to the pandemic
VMLY&R appoints Mukund Olety as Chief Creative Officer
Olety's last assignment was with BBDO China as Group Creative Director
VMLY&R appoints Payal Vaidya as Executive Vice President, Experience Design
Prior to joining VMLY&R, Vaidya co-founded The Thinking Hats Innovation in New York City
What's keeping brands from Ramadan?
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
How IPL suspension will add to adland's woes
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
Sandeep Goyal's Mogae Media acquires Rediffusion & Everest
Reports also say that Goyal will be the managing director at the newly acquired agency
IPL 2021: How brands can cut through clutter with seamless IPL Hotstar integrations
Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.
VMLY&R & Geometry launch end-to-end creative commerce company
The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion
Parachute Advansed Hot Oil inspires women to love winter again with #DearWinter campaign
Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter
WPP unveils 5 winners of first Extraordinary Awards
DAVID – Miami and INGO – Stockholm's The Moldy Whopper for Burger King king won for the best campaign. Geometry and MediaCom, VMLY&R were among the other winners
VMLY&R NZ names Fleur Head as Managing Director
Head was previously Managing Director of VMLY&R Wellington
‘We are seeing brands across categories adopting a D2C approach’
Jason Gaikowski & Saurabh Mathur of VMLY&R revealed that brands in the banking, auto and retail sectors are leading the CX Race these days
Geometry joins VMLY&R to create global commerce business
VMLY&R COMMERCE will be led by Global Chief Executive Officer Beth Ann Kaminkow, currently the Global CEO of Geometry
Glitch to be part of VMLY&R network
The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together
Cipla appoints VMLY&R India to launch its mother-care brand Mamaxpert online
The launch was accompanied by a film that encapsulates all the truths of motherhood
Cipla appoints VMLY&R India to launch its mother-care brand Mamaxpert online
The launch was accompanied by a poignant film that encapsulates all the truths of motherhood
Dell names VMLY&R as lead creative agency for India
VMLY&R will also create an overarching Connected Consumer Experience
Over 1.5m users visit Flipkart using vernacular language every day: Jeyandran Venugopal
Flipkart Connect 2.0: The Chief Product Officer of Flipkart talks about the next 200 million customers who will form the next wave of adoption of digital commerce in the country, and more
The #GoViralToStopTheVirus campaign reaches 61 countries around the world
The campaign comprises positive viral creatives from almost 19 agencies like Ogilvy & Mather, Wunderman Thompson, Publicis, 82.5 Communications, R K Swamy BBDO, Rediffusion Y&R, and SOS Ideas
Be on the transformation treadmill and keep running really fast: Venkatagiri Rao, VMLY&R
In today’s edition of e4m Creative Zone, we speak to Venkatagiri Rao, Chief Creative Officer, SEA and India, VMLY&R on digital transformation, woke-washing and more
VMLY&R India and Colgate-Palmolive launch free teledentistry service
The service takes forward Colgate’s mission of #KeepIndiaSmiling
Cannes Lions Live Day 3: Adlanders address barriers of diversity
Racial justice, community-focused branded entertainment and gender stereotypes formed core themes of discussion on day 3
VMLY&R India & CRIF High Mark forge partnership to enhance customer experience
The collaboration will help intensify the online user journey for customers looking to access their credit information in India
VMLY&R wins digital communication mandate for Colgate-Palmolive
The account will be handled out of the agency’s Mumbai office
Parachute Advansed #ChampiBeats on TikTok garners 10 billion views in 6 days
Conceptualised by VMLY&R, the campaign roped in TV celebrities such as Bharti Singh, Anita Hassanandani, Hina Khan and Deepika Singh, as well as key TikTok influencers
Oriflame invites all for #FitFamilyChallenge campaign with VMLY&R India
Through the campaign, users were asked to submit videos or pictures of their families exercising and getting fit together
VMLY&R Melbourne bolsters strategy offering with new hires
Dan Brown, who joins VMLY&R from McCann, has been appointed as Senior Strategist
VMLY&R India to handle Bajaj Group’s digital platforms
VMLY&R’s first task is to refresh Bajaj’s digital platforms with a clean new interface that showcases the brand philosophy
VMLY&R and Swaraj Tractors collates inspirational stories of women farmers
Swaraj Tractors turned their social channels into an aggregator platform and promoted every article on women in the farming sector from across the internet
WPP bags Intel's global creative account
In what is said to be the industry’s biggest creative win in the last few years, other WPP agencies will also be harnessed to support Intel’s global creatives, across all of the tech giant’s verticals
Driving Customer Experience one of the toughest challenges for brands: Gary Teo, VMLY&R
Gary Teo, Managing Director, Experiences & Technology, Asia, VMLY&R, spoke of how brands should adopt the dynamic nature of Customer Experience in a culture of convergence