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The company will strengthen WPP’s digital commerce capabilities in Latin America as a part of the VMLY&R COMMERCE global network
exchange4media Staff Jul 18, 2022 11:52 AM
The campaign has been conceptualized and developed by VMLY&R
exchange4media Staff Jul 2, 2022 8:28 AM
In a conversation with IMPACT Associate Editor Neeta Nair, Cook reflects on the last four years of VMLY&R and shares more about its future
Neeta Nair Jun 24, 2022 8:54 AM
VMLY&R’s campaign for Unipads and BBDO’s film for Ariel selected for Glass Lions
exchange4media Staff Jun 10, 2022 2:44 PM
Ogilvy and dentsu Webchutney bag spots in Titanium category, VMLY&R in Product Innovation
exchange4media Staff Jun 9, 2022 3:18 PM
The digital content pieces feature actors Angad Bedi, Nabha Natesh, Ishita Dutta Sheth and Vatsal Sheth
exchange4media Staff May 15, 2022 2:00 PM
The campaign has been conceptualized by VMLY&R in partnership with Redfuse media
exchange4media Staff Apr 9, 2022 8:44 AM
The campaign features personalities and influencers like Harsha Bhogle, Tisca Chopra, Mandira Bedi, and Amrita Raichand
exchange4media Staff Mar 25, 2022 11:40 AM
Dedhia was earlier at VMLY&R India as EVP - Customer Experience & New Business
exchange4media Staff Mar 4, 2022 12:37 PM
The Glitch will handle the digital mandate for the entire portfolio of Enamor
exchange4media Staff Jan 25, 2022 10:41 AM
Patil’s last assignment was with Publicis Worldwide India as ECD
exchange4media Staff Dec 14, 2021 10:45 AM
Prior to joining VMLY&R, Hammacott was Regional Head of Experience at Publicis Sapient
exchange4media Staff Nov 9, 2021 10:55 AM
The plastic-reduction initiative will allow customers to refill products like Surf Excel, Comfort and Vim
exchange4media Staff Aug 2, 2021 1:24 PM
The mandate was won after a closely contested multi-agency pitch
exchange4media Staff Jul 5, 2021 10:23 AM
At the e4m-eTechmanch, VMLY&R Global CEO Jon Cook shared that it's important for brands to reconnect with consumers with their old, pre-pandemic equity
exchange4media Staff Jun 28, 2021 12:56 PM
Industry watchers assert that the volume of entries sent by Indian agencies are likely to see a decline due to the reduced quantum of work owing to the pandemic
Misbaah Mansuri Jun 8, 2021 9:05 AM
Olety's last assignment was with BBDO China as Group Creative Director
exchange4media Staff Jun 7, 2021 10:29 AM
Prior to joining VMLY&R, Vaidya co-founded The Thinking Hats Innovation in New York City
exchange4media Staff May 26, 2021 1:04 PM
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
Misbaah Mansuri May 10, 2021 8:56 AM
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
Misbaah Mansuri May 5, 2021 8:51 AM
Reports also say that Goyal will be the managing director at the newly acquired agency
exchange4media Staff May 2, 2021 1:40 PM
Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.
Misbaah Mansuri Mar 22, 2021 8:51 AM
The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion
exchange4media Staff Jan 25, 2021 12:34 PM
Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter
exchange4media Staff Dec 21, 2020 4:54 PM
DAVID – Miami and INGO – Stockholm's The Moldy Whopper for Burger King king won for the best campaign. Geometry and MediaCom, VMLY&R were among the other winners
exchange4media Staff Dec 8, 2020 11:10 AM
Head was previously Managing Director of VMLY&R Wellington
exchange4media Staff Dec 2, 2020 11:22 AM
Jason Gaikowski & Saurabh Mathur of VMLY&R revealed that brands in the banking, auto and retail sectors are leading the CX Race these days
Misbaah Mansuri Nov 26, 2020 8:25 AM
VMLY&R COMMERCE will be led by Global Chief Executive Officer Beth Ann Kaminkow, currently the Global CEO of Geometry
exchange4media Staff Nov 17, 2020 12:44 PM
The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together
exchange4media Staff Nov 4, 2020 11:51 AM
The launch was accompanied by a film that encapsulates all the truths of motherhood
exchange4media Staff Oct 7, 2020 2:30 PM
The launch was accompanied by a poignant film that encapsulates all the truths of motherhood
exchange4media Staff Oct 7, 2020 2:27 PM
VMLY&R will also create an overarching Connected Consumer Experience
exchange4media Staff Sep 29, 2020 11:10 AM
Flipkart Connect 2.0: The Chief Product Officer of Flipkart talks about the next 200 million customers who will form the next wave of adoption of digital commerce in the country, and more
exchange4media Staff Sep 5, 2020 2:04 PM
The campaign comprises positive viral creatives from almost 19 agencies like Ogilvy & Mather, Wunderman Thompson, Publicis, 82.5 Communications, R K Swamy BBDO, Rediffusion Y&R, and SOS Ideas
exchange4media Staff Jul 24, 2020 5:16 PM
In today’s edition of e4m Creative Zone, we speak to Venkatagiri Rao, Chief Creative Officer, SEA and India, VMLY&R on digital transformation, woke-washing and more
Misbaah Mansuri Jul 17, 2020 8:34 AM
The service takes forward Colgate’s mission of #KeepIndiaSmiling
exchange4media Staff Jul 6, 2020 2:38 PM
Racial justice, community-focused branded entertainment and gender stereotypes formed core themes of discussion on day 3
Misbaah Mansuri Jun 25, 2020 8:40 AM
The collaboration will help intensify the online user journey for customers looking to access their credit information in India
exchange4media Staff Jun 12, 2020 2:51 PM
The account will be handled out of the agency’s Mumbai office
exchange4media Staff May 27, 2020 10:54 AM
Conceptualised by VMLY&R, the campaign roped in TV celebrities such as Bharti Singh, Anita Hassanandani, Hina Khan and Deepika Singh, as well as key TikTok influencers
exchange4media Staff May 11, 2020 3:31 PM
Through the campaign, users were asked to submit videos or pictures of their families exercising and getting fit together
exchange4media Staff Apr 18, 2020 12:08 PM
Dan Brown, who joins VMLY&R from McCann, has been appointed as Senior Strategist
exchange4media Staff Mar 18, 2020 8:17 AM
VMLY&R’s first task is to refresh Bajaj’s digital platforms with a clean new interface that showcases the brand philosophy
exchange4media Staff Mar 16, 2020 10:53 AM
Swaraj Tractors turned their social channels into an aggregator platform and promoted every article on women in the farming sector from across the internet
exchange4media Staff Mar 6, 2020 2:58 PM
In what is said to be the industry’s biggest creative win in the last few years, other WPP agencies will also be harnessed to support Intel’s global creatives, across all of the tech giant’s verticals
exchange4media Staff Mar 3, 2020 10:19 AM
Gary Teo, Managing Director, Experiences & Technology, Asia, VMLY&R, spoke of how brands should adopt the dynamic nature of Customer Experience in a culture of convergence
Misbaah Mansuri Feb 10, 2020 8:33 AM
