advertising-age
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
e4m Staff Sep 1, 2025 11:17 AM
The 55th edition of the awards is scheduled to take place on 29th, 30th, and 31st May, 2024 during Goafest
e4m Staff Feb 14, 2024 3:46 PM
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a toll on the mental health of the ones who work on those projects, say experts
Sohini Ganguly Dec 19, 2023 8:09 AM
Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on SVoD, limiting their advertising potential
Kanchan Srivastava Nov 17, 2023 8:59 AM
The Governing Council of the festival ha also been announced
exchange4media Staff Apr 17, 2023 3:15 PM
The APAC CEO of OMG talks about the expectations from his team, how APAC has featured high on the list of new business wins of the group, and more
Neeta Nair Apr 17, 2023 8:24 AM
The newly appointed CEO of VMLY&R India speaks to e4m Editor Naziya Alvi Rahman about his plans for the agency, their hopes & preparations for Cannes Lions this year, and more
Naziya Alvi Rahman Apr 10, 2023 8:55 AM
The body has a member list of more than 200 advertising agencies
exchange4media Staff Apr 6, 2023 3:05 PM
We enter 2023 in a strong financial position with good momentum from new business and the many opportunities ahead of us, says CEO Mark Read
exchange4media Staff Feb 23, 2023 4:19 PM
A recap of the significant people movements in the creative and marketing sphere
exchange4media Staff Dec 28, 2022 8:55 AM
In a post on social media, Prathap Suthan, Managing Partner/Chief Creative Officer at BangInTheMiddle, sums up what a new year means for the advertising world
Prathap Suthan Dec 27, 2022 11:09 AM
Bolloré, Chairman-Vivendi and Chairman & CEO-Havas Group, shares his optimism for Havas India and how the company's integrated approach gives it an edge over competitors
Naziya Alvi Rahman Nov 23, 2022 4:26 PM
Harris was a Jury member at the Cannes Lions in 2015, in the Effectiveness Category and was also president of the AAAI in 2010
exchange4media Staff Nov 18, 2022 4:47 PM
As Wavemaker celebrates its fifth anniversary today, CEO-South Asia Ajay Gupte shares the agency’s journey with e4m Editor Naziya Alvi Rahman
Naziya Alvi Rahman Nov 9, 2022 8:21 AM
Kickbacks and inflated production costs are besmirching the good name of the creative industry, say industry leaders reacting to exchange4media’s story
Neeta Nair Aug 22, 2022 8:24 AM
Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?
Neeta Nair Aug 17, 2022 8:29 AM
Kapoor has been the Secretary-General of the organization since 2020
exchange4media Staff Apr 12, 2022 8:26 AM
At the IMA, Puri, CEO, Cipla Health, spoke on the emotional and functional connection of brands with consumers and how brands can survive in the market despite competition
exchange4media Staff Mar 15, 2022 1:39 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Feb 5, 2022 8:38 AM
Do smaller and new brands prefer agency partners who are equally young and dynamic, or do the bigger agency houses win the game here
Mansi Sharma Feb 4, 2022 8:36 AM
At the e4m-Xaxis Programmatic Summit, industry experts deliberated on the topic of ‘Advancing Automation of OTT Advertising in 2022’
exchange4media Staff Dec 20, 2021 9:02 AM
Many big brands faced the wrath of trolls and were forced to retract their controversial ads this year
Kanchan Srivastava Dec 13, 2021 8:42 AM
Misra joins Lowe Lintas from BBH India where she worked as ECD
exchange4media Staff Oct 11, 2021 5:24 PM
The agency said its numbers will return to pre-pandemic levels this year
exchange4media Staff Jul 23, 2021 8:57 AM
The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016
exchange4media Staff Jun 14, 2021 6:08 PM
Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity
Josy Paul Apr 26, 2021 8:20 AM
WPP is the first in its industry to include media in its net zero commitment
exchange4media Staff Apr 22, 2021 2:34 PM
Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations
Rasika Kiran Upasani Apr 14, 2021 8:54 AM
Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy in a challenging 2020
Christina Moniz Nov 9, 2020 8:35 AM
The newly-launched campaign for Asian Paints Sharad Shamman captures the spirit of the festival during the pandemic
exchange4media Staff Oct 10, 2020 10:06 AM
This new partnership will enable advertisers to run impactful mobile ad campaigns, powered by safe data
exchange4media Staff Oct 7, 2020 12:44 PM
Headquartered in Mumbai, the agency will offer end-to-end business solutions from Marketing & Strategy to Film Production & Motion Graphics
Neeta Nair Jul 7, 2020 8:32 AM
Shrivastav has been roped in as VP in New Delhi and Pradhan as Brand Strategy Director in Bangalore; the duo will report to Snehasis Bose
exchange4media Staff Jun 30, 2020 7:24 AM
Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months
Christina Moniz May 27, 2020 8:24 AM
The campaign invites Kerala OOH players to submit COVID-19-themed creatives, of which the six best ones will be awarded a cash prize
exchange4media Staff May 21, 2020 5:09 PM
The Federation of Advertising Agents of Indian Railways sought a one-year license fee waiver among a charter of requests made to Railway Minister Piyush Goyal
exchange4media Staff May 11, 2020 1:24 PM
#FilmFromHome, conceptualised by Mullen Lintas Gurgaon, encourages everyone to shoulder the responsibilities at home not just with each other but also with Havells' appliances
exchange4media Staff May 2, 2020 10:35 AM
Apart from the complexities and implications of the recommendation, experts are questioning the timing and economic viability of the plan
exchange4media Staff Apr 30, 2020 8:54 AM
Ashish Bhasin, President of AAAI, has sent a set of recommendations to I&B Minister Prakash Javadekar, stressing the importance of the ad industry for the accelerated revival of the economy
exchange4media Staff Apr 16, 2020 9:13 AM
IMPACT's Neeta Nair speaks with Abhik Santara, ex-President, Mumbai and Kolkata at Ogilvy on the launch of his agency ^ Atom
Neeta Nair Apr 8, 2020 8:31 AM
Madison Media's 'Marketing just went viral!' report offers an insight into advertising during the times of the coronavirus pandemic and how brands can stay afloat
exchange4media Staff Mar 28, 2020 9:21 AM
Details with regards to the Abby Awards are currently being finalized and will be announced shortly
exchange4media Staff Mar 5, 2020 3:29 PM
The event which was scheduled to take place from April 2-4 this year has reportedly been postponed due to several international speakers cancelling their speaking engagements
exchange4media Staff Mar 4, 2020 7:59 PM
The Platinum Jubilee Celebrations Committee will soon announce more details to celebrate AAAI’s 75th Anniversary
exchange4media Staff Feb 24, 2020 6:27 PM
The special campaign will be part of the upcoming edition of Goafest 2020; the winning campaign will be crowned with the newly instituted ‘The Red Abby’
exchange4media Staff Jan 28, 2020 2:31 PM
