advertising-age

Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners

e4m Staff Sep 1, 2025 11:17 AM

The 55th edition of the awards is scheduled to take place on 29th, 30th, and 31st May, 2024 during Goafest

e4m Staff Feb 14, 2024 3:46 PM

Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a toll on the mental health of the ones who work on those projects, say experts

Sohini Ganguly Dec 19, 2023 8:09 AM

The IPO is a fixed price issue of Rs 53.41 crores

e4m Staff Nov 24, 2023 1:30 PM

Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on SVoD, limiting their advertising potential

Kanchan Srivastava Nov 17, 2023 8:59 AM

The Governing Council of the festival ha also been announced

e4m Desk Apr 17, 2023 3:15 PM

The APAC CEO of OMG talks about the expectations from his team, how APAC has featured high on the list of new business wins of the group, and more

Neeta Nair Apr 17, 2023 8:24 AM

The newly appointed CEO of VMLY&R India speaks to e4m Editor Naziya Alvi Rahman about his plans for the agency, their hopes & preparations for Cannes Lions this year, and more

Naziya Alvi Rahman Apr 10, 2023 8:55 AM

The body has a member list of more than 200 advertising agencies

e4m Desk Apr 6, 2023 3:05 PM

We enter 2023 in a strong financial position with good momentum from new business and the many opportunities ahead of us, says CEO Mark Read

e4m Desk Feb 23, 2023 4:19 PM

A recap of the significant people movements in the creative and marketing sphere

e4m Desk Dec 28, 2022 8:55 AM

In a post on social media, Prathap Suthan, Managing Partner/Chief Creative Officer at BangInTheMiddle, sums up what a new year means for the advertising world

Prathap Suthan Dec 27, 2022 11:09 AM

Bolloré, Chairman-Vivendi and Chairman & CEO-Havas Group, shares his optimism for Havas India and how the company's integrated approach gives it an edge over competitors

Naziya Alvi Rahman Nov 23, 2022 4:26 PM

Harris was a Jury member at the Cannes Lions in 2015, in the Effectiveness Category and was also president of the AAAI in 2010

e4m Desk Nov 18, 2022 4:47 PM

As Wavemaker celebrates its fifth anniversary today, CEO-South Asia Ajay Gupte shares the agency’s journey with e4m Editor Naziya Alvi Rahman

Naziya Alvi Rahman Nov 9, 2022 8:21 AM

Kickbacks and inflated production costs are besmirching the good name of the creative industry, say industry leaders reacting to exchange4media’s story

Neeta Nair Aug 22, 2022 8:24 AM

Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?

Neeta Nair Aug 17, 2022 8:29 AM

Kapoor has been the Secretary-General of the organization since 2020

e4m Desk Apr 12, 2022 8:26 AM

At the IMA, Puri, CEO, Cipla Health, spoke on the emotional and functional connection of brands with consumers and how brands can survive in the market despite competition

e4m Desk Mar 15, 2022 1:39 PM

The company has a staff strength of 1,400 people in Russia

e4m Desk Mar 5, 2022 8:13 AM

We bring you a roundup of the news that made headlines this past week

e4m Desk Feb 5, 2022 8:38 AM

Do smaller and new brands prefer agency partners who are equally young and dynamic, or do the bigger agency houses win the game here

Mansi Sharma Feb 4, 2022 8:36 AM

At the e4m-Xaxis Programmatic Summit, industry experts deliberated on the topic of ‘Advancing Automation of OTT Advertising in 2022’

e4m Desk Dec 20, 2021 9:02 AM

Many big brands faced the wrath of trolls and were forced to retract their controversial ads this year

Kanchan Srivastava Dec 13, 2021 8:42 AM

Misra joins Lowe Lintas from BBH India where she worked as ECD

e4m Desk Oct 11, 2021 5:24 PM

The agency said its numbers will return to pre-pandemic levels this year

e4m Desk Jul 23, 2021 8:57 AM

The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016

e4m Desk Jun 14, 2021 6:08 PM

Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity

Josy Paul Apr 26, 2021 8:20 AM

WPP is the first in its industry to include media in its net zero commitment

e4m Desk Apr 22, 2021 2:34 PM

Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations

Rasika Kiran Upasani Apr 14, 2021 8:54 AM

Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy in a challenging 2020

Christina Moniz Nov 9, 2020 8:35 AM

The newly-launched campaign for Asian Paints Sharad Shamman captures the spirit of the festival during the pandemic

e4m Desk Oct 10, 2020 10:06 AM

This new partnership will enable advertisers to run impactful mobile ad campaigns, powered by safe data

e4m Desk Oct 7, 2020 12:44 PM

Headquartered in Mumbai, the agency will offer end-to-end business solutions from Marketing & Strategy to Film Production & Motion Graphics

Neeta Nair Jul 7, 2020 8:32 AM

Shrivastav has been roped in as VP in New Delhi and Pradhan as Brand Strategy Director in Bangalore; the duo will report to Snehasis Bose

e4m Desk Jun 30, 2020 7:24 AM

Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months

Christina Moniz May 27, 2020 8:24 AM

The campaign invites Kerala OOH players to submit COVID-19-themed creatives, of which the six best ones will be awarded a cash prize

e4m Desk May 21, 2020 5:09 PM

The Federation of Advertising Agents of Indian Railways sought a one-year license fee waiver among a charter of requests made to Railway Minister Piyush Goyal

e4m Desk May 11, 2020 1:24 PM

#FilmFromHome, conceptualised by Mullen Lintas Gurgaon, encourages everyone to shoulder the responsibilities at home not just with each other but also with Havells' appliances

e4m Desk May 2, 2020 10:35 AM

Apart from the complexities and implications of the recommendation, experts are questioning the timing and economic viability of the plan

e4m Desk Apr 30, 2020 8:54 AM

Ashish Bhasin, President of AAAI, has sent a set of recommendations to I&B Minister Prakash Javadekar, stressing the importance of the ad industry for the accelerated revival of the economy

e4m Desk Apr 16, 2020 9:13 AM

IMPACT's Neeta Nair speaks with Abhik Santara, ex-President, Mumbai and Kolkata at Ogilvy on the launch of his agency ^ Atom

Neeta Nair Apr 8, 2020 8:31 AM

Madison Media's 'Marketing just went viral!' report offers an insight into advertising during the times of the coronavirus pandemic and how brands can stay afloat

e4m Desk Mar 28, 2020 9:21 AM

Details with regards to the Abby Awards are currently being finalized and will be announced shortly

e4m Desk Mar 5, 2020 3:29 PM

The event which was scheduled to take place from April 2-4 this year has reportedly been postponed due to several international speakers cancelling their speaking engagements

e4m Desk Mar 4, 2020 7:59 PM

The Platinum Jubilee Celebrations Committee will soon announce more details to celebrate AAAI’s 75th Anniversary

e4m Desk Feb 24, 2020 6:27 PM

The special campaign will be part of the upcoming edition of Goafest 2020; the winning campaign will be crowned with the newly instituted ‘The Red Abby’

e4m Desk Jan 28, 2020 2:31 PM