These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
At the e4m TV First conference, industry leaders discussed the integration and collaboration of Television and Digital media
At the e4m Confluence - Media Investment Summit 2023, a panel of experts discussed whether the adworld has seen the last of independent agencies
A panel of experts deliberated on the topic 'Leveraging Digitization in BFSI Marketing' at the Pitch BFSI Marketing Summit
ShareChat and Moj’s City Connects-Ahmedabad saw experts sharing insights on how changing behaviour of young Indian audiences can be captivated with personalisation, short-form content and more
Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what he expects from the grand festival
Industry experts push for more social media drills and empathy towards consumer sentiments as the way forward
Pinto, Naqvi and Deshpande join as Jury Chair for Public Relations category, Jury Chair of Mobile Category, and Jury Chair of Design category respectively
In his long career, Ahmed served as Editor of Filmfare, The Asian Age, Super and Movie
As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to topple it
Ahmed has been associated with HDFC Bank for close to eight years.
Experts look at the growing OTT industry and how advertising, as well as subscription models, will benefit the market
Prior to this, Rahimtoola was Head of Marketing at Allied Blenders and Distillers for nearly 15 years
Naqvi, Global CEO & Co-founder, Gozoop Group, outlines that there will be no impact on marketeers as over 85% of programmatic universe is controlled by mobile ids and cookie-id is just around 10%
Naqvi was earlier the CEO of India
Dixit has served as National VP (West), Public Relations Society of India & Committee Member of Film, Entertainment, Media, and Events at Gujarat Chamber of Commerce & Industry in the past
10 of the 22 bidders are now in the race to buy new IPL teams, which will enter the league from the upcoming 2022 season
Experts compile a definitive rule book to avoid moment marketing faux pas
Shah will be reporting to CEO and Co-founder Ahmed Aftab Naqvi of the company
The account was won following a multi-agency pitch
Stratton, which is the group's fourth acquisition in India and fifth globally, will be rebranded as Sm(all)
The mandate will entail strengthening brand recall and building a strong social media community
Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.
Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd
The agency will promote Mint’s latest campaign ‘Growth Is On’
e4m joins hands with Microsoft & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more
Gozoop will be responsible for building the brand on digital, including creative campaigns, social media, customer experience, influencer marketing and online reputation
Based out of Gozoop’s Mumbai HQ, Ghadiali will continue reporting to Ahmed Aftab Naqvi, CEO of Gozoop
Along with social media, Gozoop will also be helping the brand with influencer outreach
Iyer will be reporting directly to Ahmed Aftab Naqvi, the CEO of Gozoop
The campaign #IamPositive by Guardian GNC, conceptualised by Gozoop, encourages people to look at the positive side during the lockdown
Industry experts share how brands need to keep the customer at the centre 24X7
In today's virtual session, industry leaders will spell out strategies to improve customer engagement
He quit after almost a four-year stint with the business school
Gozoop will be creating a dedicated omni-channel Consumer Experience Team for the smartphone brand
The first phase of the campaign that was rolled out earlier this month has already garnered a reach of 7.1 million on OTT and 7.5 million on social media platforms
Rachna Lokhande, Co-CEO, Kinetic Worldwide, and Iftekhar Ahmed, VP Marketing, iBall India, engaged in a chat on integrating mediums and running successful campaigns
Siddiqui, the VP of marketing at iBall, shared insights into the tech-accessory brand’s latest OOH campaign and staying relevant in the age of digital
Hannan, Founder of OOH start-up Advert-live, tells us more about his vision for the agency, how they plan to stand out in an already cluttered OOH market and plans for 2020