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These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
e4m Staff Jul 24, 2024 9:01 AM
At the e4m TV First conference, industry leaders discussed the integration and collaboration of Television and Digital media
Tanzila Shaikh Feb 1, 2024 4:55 PM
At the e4m Confluence - Media Investment Summit 2023, a panel of experts discussed whether the adworld has seen the last of independent agencies
A panel of experts deliberated on the topic 'Leveraging Digitization in BFSI Marketing' at the Pitch BFSI Marketing Summit
e4m Staff Oct 12, 2023 5:19 PM
ShareChat and Moj’s City Connects-Ahmedabad saw experts sharing insights on how changing behaviour of young Indian audiences can be captivated with personalisation, short-form content and more
NATIVE CONTENT Jul 28, 2023 7:22 PM
Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what he expects from the grand festival
Tanzila Shaikh May 10, 2023 8:53 AM
Industry experts push for more social media drills and empathy towards consumer sentiments as the way forward
Tanzila Shaikh May 2, 2023 8:59 AM
Pinto, Naqvi and Deshpande join as Jury Chair for Public Relations category, Jury Chair of Mobile Category, and Jury Chair of Design category respectively
exchange4media Staff Apr 18, 2023 5:13 PM
In his long career, Ahmed served as Editor of Filmfare, The Asian Age, Super and Movie
exchange4media Staff Feb 6, 2023 10:20 AM
As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to topple it
Nilanjana Basu Dec 14, 2022 8:16 AM
Ahmed has been associated with HDFC Bank for close to eight years.
exchange4media Staff Dec 4, 2022 4:20 PM
Experts look at the growing OTT industry and how advertising, as well as subscription models, will benefit the market
Nilanjana Basu Oct 27, 2022 8:38 AM
Prior to this, Rahimtoola was Head of Marketing at Allied Blenders and Distillers for nearly 15 years
exchange4media Staff Sep 8, 2022 12:48 PM
Naqvi, Global CEO & Co-founder, Gozoop Group, outlines that there will be no impact on marketeers as over 85% of programmatic universe is controlled by mobile ids and cookie-id is just around 10%
Kanchan Srivastava Apr 6, 2022 8:42 AM
Dixit has served as National VP (West), Public Relations Society of India & Committee Member of Film, Entertainment, Media, and Events at Gujarat Chamber of Commerce & Industry in the past
exchange4media Staff Oct 27, 2021 12:25 PM
10 of the 22 bidders are now in the race to buy new IPL teams, which will enter the league from the upcoming 2022 season
exchange4media Staff Oct 25, 2021 3:52 PM
Experts compile a definitive rule book to avoid moment marketing faux pas
Mansi Sharma Aug 18, 2021 8:43 AM
Shah will be reporting to CEO and Co-founder Ahmed Aftab Naqvi of the company
exchange4media Staff Aug 13, 2021 3:58 PM
Stratton, which is the group's fourth acquisition in India and fifth globally, will be rebranded as Sm(all)
exchange4media Staff Jun 16, 2021 12:13 PM
The mandate will entail strengthening brand recall and building a strong social media community
exchange4media Staff May 26, 2021 1:55 PM
Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.
Misbaah Mansuri Mar 22, 2021 8:51 AM
Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd
exchange4media Staff Jan 19, 2021 11:57 AM
The agency will promote Mint’s latest campaign ‘Growth Is On’
exchange4media Staff Oct 22, 2020 2:53 PM
e4m joins hands with Microsoft & InMobi to unveil how search advertising is entering newer realms, its pivotal role in brand advertising campaigns and more
exchange4media Staff Sep 15, 2020 9:12 AM
Gozoop will be responsible for building the brand on digital, including creative campaigns, social media, customer experience, influencer marketing and online reputation
exchange4media Staff Sep 11, 2020 1:26 PM
Based out of Gozoop’s Mumbai HQ, Ghadiali will continue reporting to Ahmed Aftab Naqvi, CEO of Gozoop
exchange4media Staff Aug 13, 2020 12:25 PM
Along with social media, Gozoop will also be helping the brand with influencer outreach
exchange4media Staff Aug 10, 2020 1:36 PM
Iyer will be reporting directly to Ahmed Aftab Naqvi, the CEO of Gozoop
exchange4media Staff Aug 6, 2020 2:48 PM
The campaign #IamPositive by Guardian GNC, conceptualised by Gozoop, encourages people to look at the positive side during the lockdown
exchange4media Staff Jun 27, 2020 8:34 AM
Industry experts share how brands need to keep the customer at the centre 24X7
exchange4media Staff Jun 20, 2020 9:23 AM
In today's virtual session, industry leaders will spell out strategies to improve customer engagement
exchange4media Staff Jun 19, 2020 11:35 AM
He quit after almost a four-year stint with the business school
exchange4media Staff Jun 11, 2020 4:50 PM
Gozoop will be creating a dedicated omni-channel Consumer Experience Team for the smartphone brand
exchange4media Staff May 27, 2020 5:15 PM
The first phase of the campaign that was rolled out earlier this month has already garnered a reach of 7.1 million on OTT and 7.5 million on social media platforms
exchange4media Staff May 5, 2020 2:59 PM
Rachna Lokhande, Co-CEO, Kinetic Worldwide, and Iftekhar Ahmed, VP Marketing, iBall India, engaged in a chat on integrating mediums and running successful campaigns
exchange4media Staff Mar 14, 2020 8:59 AM
Siddiqui, the VP of marketing at iBall, shared insights into the tech-accessory brand’s latest OOH campaign and staying relevant in the age of digital
exchange4media Staff Feb 21, 2020 8:19 AM
Hannan, Founder of OOH start-up Advert-live, tells us more about his vision for the agency, how they plan to stand out in an already cluttered OOH market and plans for 2020
exchange4media Staff Jan 17, 2020 8:39 AM
