ariel
Last year, the agency sent its work for the iconic #ShareTheLoad, WhatsApp “Scam se bacho” and Ralco Tyres #NoPressureDelivery
Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share the creative vision behind the latest edition of Ariel’s #ShareTheLoad campaign
Sohini Ganguly Apr 11, 2024 8:57 AM
Ariel’s new film aims to spotlight and fuel conversations about the mental load on women and husbands becoming trusted allies in household responsibilities
e4m Staff Apr 10, 2024 12:51 PM
The agency has sent Ariel’s #ShareTheLoad, WhatsApp and Ralco Tyre campaigns for the festival of creativity
exchange4media Staff May 24, 2023 11:31 AM
Sharat Verma, CMO of Procter & Gamble, and Josy Paul, Chairman, BBDO India, shared insights on the launch of their latest “Share The Load” campaign, the inspiration behind it and more
Kanchan Srivastava Apr 20, 2023 8:34 AM
Here's a roundup of all the impressive spots between December 16 and 31
exchange4media Staff Jan 9, 2023 8:47 AM
We look back at campaigns that were appreciated on various fronts this year
Tanzila Shaikh Dec 30, 2022 8:59 AM
The new film emphasises the brand's commitment to democratising domestic duties
exchange4media Staff Dec 17, 2022 8:54 AM
The film for the campaign has been conceptualised by Leo Burnett
exchange4media Staff Nov 19, 2022 2:00 PM
VMLY&R’s campaign for Unipads and BBDO’s film for Ariel selected for Glass Lions
exchange4media Staff Jun 10, 2022 2:44 PM
BBDO’s award-winning campaign #ShareTheLoad for Ariel will compete in the global advertising festival once again with its latest version. Will the ad repeat history?
Kanchan Srivastava May 11, 2022 7:55 AM
The campaign encourages prospective grooms to declare ‘I #ShareTheLoad’ in their matrimonial profiles
exchange4media Staff Apr 25, 2022 11:51 AM
The brand is calling this an invitation to partner with like-minded brands that believe in equality and power of representation to #ShareTheLoad
exchange4media Staff Apr 7, 2022 4:17 PM
In a unique take on household equality, Anu changes name to Anil to see ‘if this is what it takes to get men to #ShareTheLoad’
exchange4media Staff Mar 14, 2022 12:19 PM
The fortnightly collection of ads this time lauds the efforts of gender-sensitive advertising
exchange4media Staff Feb 28, 2022 8:42 AM
Delivering a keynote address at the e4m TV First conference, Josy Paul, Chairman & Chief Creative Officer, BBDO India, spoke about how ‘The Best TV Ads always have a Digital Gene’
exchange4media Staff Feb 25, 2022 8:31 AM
Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality
Kanchan Srivastava Feb 15, 2022 8:48 AM
The film was launched by a panel comprising Genelia and Ritesh Deshmukh, Dr. Nandita Shah, Akshara Centre (NGO), Sharat Verma, CMO, P&G India & Josy Paul - Chairman & CCO, BBDO India
exchange4media Staff Feb 12, 2022 8:34 AM
From Family Man's 'job hunt' to Nutralite's 90s-style rap, here are some exceptional work done between May 24 and June 4
Mansi Sharma Jun 8, 2021 8:37 AM
The film that was launched on Ariel’s social media channels already garnered more than 1 million views
exchange4media Staff May 29, 2021 9:21 AM
With this enlightening film on Kerala's 1st transgender doctor, the detergent brand celebrates these heroes who overcome the odds to #MakeItPossible
exchange4media Staff May 1, 2021 8:17 AM
The heart-warming film shows how different family members are taking part in chores during these times
exchange4media Staff Jun 14, 2020 10:00 AM
The campaign highlights how the lockdown has caused sleep deprivation in women, who have to juggle between housework and office work
exchange4media Staff May 23, 2020 8:39 AM
Ariel's collaboration with YouTuber Gibi ASMR focuses attention on lack of sleep among women due to the burden of household chores
exchange4media Staff Apr 11, 2020 9:45 AM
Conceptualised by BBDO, the film highlights how women get less sleep than their husbands due to the unequal distribution of household chores
exchange4media Staff Mar 16, 2020 8:55 AM
We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook
Misbaah Mansuri Mar 9, 2020 8:45 AM
