Guest Column: Nakul Ghai, Global PR, Communications and Corporate Affairs practitioner delves into the challenge of Greenwashing and the mandate for authentic, responsible, and purposeful storytelling
The ad campaign transports viewers into a future where AI has revolutionized the wedding experience
Raheja has over 25 years of hospitality industry experience
While his words & thoughts were generated by ChatGPT, his face, image & his world was created using Midjourney
Our fortnightly review of the best ads released between October 16 and 31
The film has been created by Wondrlab
The brand has launched a 360-degree campaign targeted at creating superior experiences for Batman fans in India
The initiative has been executed in collaboration with Dentsu Group
Historian Vikram Sampath spoke to Kailashnath Adhikari, MD, Governance Now, during the webcast as part of the Visionary Talk series
The network has released two campaigns— Khadaraj and Atmanirbhar Gujarat
The campaign has been created by Fatmen
Nayyar spent 12 years with Lowe Lintas (across 2 stints) where his last role was Executive Director Planning
The panel said that 5% of profits generated from the Indian digital ecosystem should be reinvested in Indian government initiatives to promote startup, research and innovation
The AR driven campaign will include the avatar of Mahatma Gandhi coming to life through digital platforms to deliver a reminder on critical acts of safety precautions to adhere to Covid-19
Amazon will commence its manufacturing efforts with contract manufacturer Cloud Network Technology, a subsidiary of Foxconn in Chennai, and start production later this year
WeddingBazaar to digitise the wedding services industry to help thousands of SMEs, MSMEs and entrepreneurs by providing them state-of-the-art products and services
Guest Column: Atul Ahluwalia, Founding Partner, First Partners, outlines four key trends for the PR and communications industry in 2021
This announcement comes as the first of many endeavours that will be undertaken as a part of Republic-AatmaNirbhar Bharat Initiative
This is an initiative to celebrate and showcase Indian entrepreneurship, Indian innovation, and Indian ideation, especially in the media tech space
Campaign appeals to Indians to pledge their support for home-grown apps
The app has already made waves in over 50 countries
Sunfeast India Run As One galvanised 28 states and 8 union territories to cover 4 lakh kilometres through the virtual running and workout initiative
Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector
The campaign has been conceptualised by WATConsult
The agency has brought to the forefront the age-old romance of chai and rain
Close on the heels of its 6th anniversary, the company has announced appointments of Atma Gunupudi, Saurabh Madan and Yash Reddy
The newly-launched anthem reinforces the true essence of the nation amid the pandemic
The brand started the campaign through BTL activities in May 2020, followed by Print ads in national dailies showcasing it’s ‘Made in India’ and ‘Made for India’ products
Roposo is a video-sharing platform which currently has five crore users
Will Promote ‘Made In India’ products as part of PM’s 'Vocal For Local' initiative
The ad is a part of Lodha's recent Apna Ghar Apna Desh campaign
The campaign & the anthem 'Ye Bharat Hai Hamara, Ye Dabur Hai Hamara', seek to showcase the strong legacy of various Dabur brands and their role in the everyday lives of consumers
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative
Guest Column: Santosh Padhi, CCO & Co-Founder, Taproot Dentsu, says from finding creative ways to drive growth to mastering home chores, life and work go on in these extraordinary times
As per the report, Orange & Green zones have a huge cache of human resources and should be able to contribute to the recovery of the country’s GDP, in sync with ‘Atmanirbhar Bharat Abhiyan’ vision
Although the BARC-Nielsen report states a growth of 5% in ad volumes for the entire movie genre, experts say the ad rates are at an all-time low
VMLY&R’s first task is to refresh Bajaj’s digital platforms with a clean new interface that showcases the brand philosophy
Murugavel Janakiraman, Founder & MD of Matrimony.com, shares insights on how to build a brand through TV advertising