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Guest Column: Nakul Ghai, Global PR, Communications and Corporate Affairs practitioner delves into the challenge of Greenwashing and the mandate for authentic, responsible, and purposeful storytelling
Nakul Ghai May 23, 2024 4:21 PM
The ad campaign transports viewers into a future where AI has revolutionized the wedding experience
exchange4media Staff Aug 3, 2023 3:24 PM
Raheja has over 25 years of hospitality industry experience
exchange4media Staff Apr 25, 2023 6:03 PM
While his words & thoughts were generated by ChatGPT, his face, image & his world was created using Midjourney
exchange4media Staff Feb 15, 2023 4:35 PM
Our fortnightly review of the best ads released between October 16 and 31
exchange4media Staff Nov 3, 2022 9:08 AM
The brand has launched a 360-degree campaign targeted at creating superior experiences for Batman fans in India
exchange4media Staff Mar 1, 2022 5:21 PM
The initiative has been executed in collaboration with Dentsu Group
exchange4media Staff Feb 26, 2022 8:08 AM
Historian Vikram Sampath spoke to Kailashnath Adhikari, MD, Governance Now, during the webcast as part of the Visionary Talk series
exchange4media Staff Oct 18, 2021 8:34 AM
The network has released two campaigns— Khadaraj and Atmanirbhar Gujarat
exchange4media Staff Aug 25, 2021 5:21 PM
Nayyar spent 12 years with Lowe Lintas (across 2 stints) where his last role was Executive Director Planning
exchange4media Staff Jun 15, 2021 11:19 AM
The panel said that 5% of profits generated from the Indian digital ecosystem should be reinvested in Indian government initiatives to promote startup, research and innovation
exchange4media Staff Mar 18, 2021 12:31 PM
The AR driven campaign will include the avatar of Mahatma Gandhi coming to life through digital platforms to deliver a reminder on critical acts of safety precautions to adhere to Covid-19
exchange4media Staff Mar 15, 2021 4:36 PM
Amazon will commence its manufacturing efforts with contract manufacturer Cloud Network Technology, a subsidiary of Foxconn in Chennai, and start production later this year
Javed Farooqui Feb 17, 2021 6:53 PM
WeddingBazaar to digitise the wedding services industry to help thousands of SMEs, MSMEs and entrepreneurs by providing them state-of-the-art products and services
exchange4media Staff Feb 10, 2021 4:07 PM
Guest Column: Atul Ahluwalia, Founding Partner, First Partners, outlines four key trends for the PR and communications industry in 2021
Atul Ahluwalia Feb 9, 2021 8:46 AM
This announcement comes as the first of many endeavours that will be undertaken as a part of Republic-AatmaNirbhar Bharat Initiative
exchange4media Staff Jan 27, 2021 3:52 PM
This is an initiative to celebrate and showcase Indian entrepreneurship, Indian innovation, and Indian ideation, especially in the media tech space
exchange4media Staff Jan 19, 2021 1:44 PM
Campaign appeals to Indians to pledge their support for home-grown apps
exchange4media Staff Nov 2, 2020 4:06 PM
Sunfeast India Run As One galvanised 28 states and 8 union territories to cover 4 lakh kilometres through the virtual running and workout initiative
exchange4media Staff Oct 14, 2020 12:49 PM
Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector
Nafisa Shaheen Oct 8, 2020 9:12 AM
The agency has brought to the forefront the age-old romance of chai and rain
exchange4media Staff Jul 23, 2020 6:26 PM
Close on the heels of its 6th anniversary, the company has announced appointments of Atma Gunupudi, Saurabh Madan and Yash Reddy
exchange4media Staff Jul 22, 2020 2:04 PM
The newly-launched anthem reinforces the true essence of the nation amid the pandemic
exchange4media Staff Jul 7, 2020 11:21 AM
The brand started the campaign through BTL activities in May 2020, followed by Print ads in national dailies showcasing it’s ‘Made in India’ and ‘Made for India’ products
exchange4media Staff Jul 4, 2020 9:11 AM
Roposo is a video-sharing platform which currently has five crore users
exchange4media Staff Jun 18, 2020 4:34 PM
Will Promote ‘Made In India’ products as part of PM’s 'Vocal For Local' initiative
exchange4media Staff Jun 14, 2020 8:00 PM
The ad is a part of Lodha's recent Apna Ghar Apna Desh campaign
exchange4media Staff Jun 6, 2020 9:07 AM
The campaign & the anthem 'Ye Bharat Hai Hamara, Ye Dabur Hai Hamara', seek to showcase the strong legacy of various Dabur brands and their role in the everyday lives of consumers
exchange4media Staff Jun 4, 2020 6:39 PM
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative
Sanstuti Nath May 28, 2020 8:18 AM
Guest Column: Santosh Padhi, CCO & Co-Founder, Taproot Dentsu, says from finding creative ways to drive growth to mastering home chores, life and work go on in these extraordinary times
Santosh Padhi May 28, 2020 8:05 AM
As per the report, Orange & Green zones have a huge cache of human resources and should be able to contribute to the recovery of the country’s GDP, in sync with ‘Atmanirbhar Bharat Abhiyan’ vision
exchange4media Staff May 14, 2020 12:03 PM
Although the BARC-Nielsen report states a growth of 5% in ad volumes for the entire movie genre, experts say the ad rates are at an all-time low
Sonam Saini Apr 16, 2020 9:12 AM
VMLY&R’s first task is to refresh Bajaj’s digital platforms with a clean new interface that showcases the brand philosophy
exchange4media Staff Mar 16, 2020 10:53 AM
Murugavel Janakiraman, Founder & MD of Matrimony.com, shares insights on how to build a brand through TV advertising
Shreshtha Verma Feb 1, 2020 10:14 AM
