Banking Jaise Meri Marzi: Ujjivan SFB unveils new brand campaign
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
brand-campaign
Alstom launches brand campaign to celebrate rail as India’s beating heart
#TakingIndiaPlaces is a 360°, digital-first campaign, targeted at the 14-80 years age group
Max Life Insurance unveils brand campaign starring Rohit Sharma and Ritika Sajdeh
The campaign is anchored to the company’s ‘You are the difference’ theme
aha’s campaign with Allu Arjun talks about variety
The campaign is directed by veteran director Trivikram
Gullak launches new brand campaign, Ab Gold dega 11 nahi 16 return
The campaign has five short films
Five brand campaigns on sustainability that stood out in 2022
According to experts, for consumers, it is not just about brands offering conscious or sustainable products & services, but it is about the belief the organisation has towards sustainability
Tiger Shroff chooses 'movement' in ASICS ad
The campaign builds on the brand's core philosophy of a 'sound mind in a sound body'
Young Janta Ko Yahi Mangta, says Amazon miniTV in its new campaign
The campaign has two films
Kotex relaunched in India, unveils new campaign for its Overnight Period Panties
The campaign highlights how Overnight Period Panties breaks the old cycle of night-time discomfort and anxiety on heavy flow nights
Greenply urges people to choose safe healthy material for interior spaces in new campaign
The campaign features actor Dia Mirza and architects Sanjay Puri and Asheish Shah
Culture Round-Up: Lata Mangeshkar, Farhan Akhtar's wedding kept netizens hooked in Feb
We bring to you a comprehensive list of the month’s most trending topics and moments as compiled by Starcom
EGGOZ Nutrition launches 'Extra in the ordinary’ campaign
The campaign is streaming across OTT platforms, social media platforms, and impact properties like Inshorts & Truecaller, among others
LenDenClub joins hands with Samir Kochhar to launch its first brand campaign
The campaign aims to create an awareness among the new-age investors to invest in P2P lending that is hassle-free and that enables higher returns
Culture Round-Up: IPL, Nobel, 100 cr vaccinations kept netizens hooked in October
Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands
Zee Cinema celebrates the strength of togetherness with 'Rehna hai saath saath’ campaign
Together, Zee Cinema and Lowe Lintas have conceptualised and created a series of films that puts the spotlight on an array of emotions people experienced during Covid-19
Boman Irani stars in Dr Morepen's latest ad
Irani highlights the conveniences of home-use medical devices in the film
Instagram launches first brand campaign in India
‘We Are In the Making’ is a 360-degree campaign by DDB Mudra
CNBC-Awaaz’s new campaign reiterates the brand promise of ‘profitability' to viewers
The campaign can be seen using #MunafeKiBaat on the channel's Facebook, Twitter, Instagram and YouTube pages
MISFIT signs Shanaya Kapoor, Vir Das, Divyendu Sharmaa, Rohit Saraf as brand ambassadors
This brand by boAt has also launched an integrated campaign #NeverFitIn with these new-age actors of Indian millennia
Mankind's Health OK ropes in Bengali actors Parambrata and Abir as brand ambassadors
Both the actors will be featured in the advertising campaigns, specifically made for the West Bengal market to drive the brand philosophy
Moj unveils new campaign with Ananya Pandey & Vijay Deverakonda
Both the actors will also be seen on Moj as creators
Taboola launches Taboola High Impact to support brand awareness campaigns
The solution includes ad format innovation in placements of high impact, adjacency and control, and exclusive real-time readership data, previously only available to editorial teams
Vivo aims to create a platform for aspiring film directors through its brand campaign
The ‘Real People, Real Stories’ campaign presents real-life stories of people who are making a difference
Lokesh Shah joins IdeateLabs as VP - Brand Solutions
Shah's experience across India and SE Asia has made him an expert in delivering successful, integrated brand campaigns
What’s the secret to Hrithik Roshan’s efficacious brand affinity?
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
Men of Platinum introduces new campaign #MomentOfTruth to honor men
Conceptualized by Famous Innovations, the campaign celebrates these men of character and the values they stand rooted by when faced with a crisis
Society Tea launches its instant One Minute Tea campaign
The film delightfully conveys the message of relishing a piping hot cup of tea with its One Minute Tea range while refreshing our ‘Chaiwalla at the train station’ memory
Avon adopts bolder visual identity and logo
The beauty company has also launched a new brand campaign, ‘Watch Me Now’ to showcase its philosophy
‘Mamaearth’s products and innovations are focused on the millennial generation’
Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers
Mamaearth highlights brand purpose of 'Goodness Inside' in new campaign
It is a digital and social media led campaign with the key message that goodness isn’t a superpower or a special gift
Brands reiterate commitment towards nature on World Environment Day 2020
Here’s how brands across the spectrum amplified their message on preserving the ecology with creative campaigns and sustainable measures
LinkedIn launches #InItTogether campaign to showcase the power of community
The campaign features real stories of members across career stages, and how they are adapting, innovating, and leaning on their networks to push forward in this new world of work
Brands send out messages of hope and encourage social distancing on Eid 2020
Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid
Supr Daily launches first brand campaign #BeSuprDaily
Designed around four short digital videos, the campaign focuses on the introduction of a new category of daily grocery delivery that enables customers to buy fresh and eat fresh, every single day
NDMPL creates out-of-the-box social media campaigns
The agency founded by Natasha Saraogi has a set of renowned clients in the fashion industry, such as Central, and FBB.
BookMyShow and BBH launch ‘Entertainment Ki Nayi Bhasha’
The campaign traces the company’s two-decade-long journey, mapping its evolution from an online ticketing giant to full-stack management of entertainment experiences
Twitter brand campaigns that made an impact in 2019
Here's a look at some of the best brands on Twitter and how they stood out in their respective categories