Hyundai is India's choice, says the carmaker in new multi-lingual ad
The campaign film features a series of Hyundai cars driven by a diverse set of customers
cars
Elections play a great role in reaching rural markets: Partho Banerjee, Maruti Suzuki
In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for the carmaker
Honda Cars India names Ryuto Shimzu as Director Marketing-Sales
Ryuto Shimizu has been with Honda for 25 years
'Oppenheimer' sweeps Oscars 2024 with 7 honours
While Cillian Murphy and Robert Downey Jr bagged Best Actor & Best Supporting Actor honours, respectively, Emma Stone got Best Actress for 'Poor Things'; Best Director went to Christopher Nolan
CARS24 appoints Arpit Srivastava as Head of Brand
Arpit Srivastava has been with CARS24 since 2022
Spinny brings back 2011 WC victory memories with its latest campaign
It’s never just a car, go far, says the campaign
Volvo Cars Malaysia elevates Amit Jain as Head of Marketing Operations-APeC
Jain has been associated with Volvo Cars since 2017; he was earlier with Volvo Car India for five years
Yuva Kabaddi Series 2023 onboards CARS24 as title sponsor
The series is scheduled from September 24 to October 22
Honda Cars posts a 521% jump in profits
The automobile brand had recorded Rs 230 crore profit after tax in FY’22
Volkswagen Passenger Cars India awards PR mandate to Adfactors PR
The mandate became effective on April 1st, 2023
Modi to SRK: What India's big guns said about India's Oscar wins
India scripted history by bagging two Golden Statuettes at the 95th Academy Awards for RRR and The Elephant Whisperer
Brands celebrate India's victoRRRy at the Oscars
Social media was teeming with moment marketing posts, congratulating the makers of RRR and The Elephant Whisperers
Oscars 2023: RRR, The Elephant Whisperers win big for India
'Naatu Naatu' clinched a win for 'Original Song', and 'The Elephant Whisperers' bagged the golden statuette for 'Best Documentary Short Film' at the 95th Academy Awards
In 2-3 years, our AdEx won’t be over 2% of our budget: Spinny CEO
Niraj Singh, Founder and CEO of Spinny, shares with e4m how the company relies on its strong word of mouth and is gradually cutting down its ad expenditure
Volkswagen Passenger Cars appoints Nelly Kennedy as CMO
Kennedy is currently Senior Global Brand Marketing Director at Google
CARS24’s financial arm achieves profitability
The company has disbursed pre-owned car loans worth over Rs 1000 cr in the last three years
Festivals: Why it's a win-win for brands and customers alike
Guest Column: Kunal Mundra, CEO of Cars24, writes how the festive season is a sea of opportunities for brands to have a greater connection with their customers at a personal level
Sudhir Shukla joins More Retail as COO (Hypermarkets)
Shukla was previously the CMO of CARS24
Honda releases new campaign to connect with brand enthusiasts
The 'A Honda Goes Beyond' campaign is deeply rooted in customer insight
‘I hope to see a more defined & logical way of evaluating PR impact in the future’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Aakanksha Ahlawat, PR Manager, Cars24, deliberates on PR trends and how people are consuming information digitally everywhere
Car24 launches tech mascot CAR-LEE
The tech mascot will be visible in many different forms, the company shared
M S Dhoni raps for CARS24’s Mega Refurbishment Labs
The campaign has been conceptualized by Ogilvy (North)
Cars24 becomes Principal Sponsor of Sunrisers Hyderabad
The team jersey will sport the blue & orange Cars24 logo on the front
Ogilvy India CY 2020 operational revenue dips 12.61% to Rs 328.16
The PAT declined 4.41% to Rs 96.04 crores in the same calendar year
Cars24 names Sudhir Shukla as CMO India
Shukla will be moving on from Star
Sudhir Shukla to be CMO at Cars24
Shukla joins from Star Sports where he was helming marketing
We are the Amazon of used cars in India: Gajendra Jangid, Cars24
At Pitch CMO Summit 3.0, the Co-founder & CMO of Cars24 shared thoughts on ‘how Cars24 is revolutionizing buying of pre-owned vehicles in India’
Pitch CMO Summit 2021: How to 'future-proof' brands in uncertain times
Vishak Kumar of ABFRL, CARS24’s Gajendra Jangid and Arjun Mohan of upGrad to take centre stage at the Pitch CMO Summit
Print saw 15900 new advertisers in July 2021: TAM AdEx
According to the report, week 1 of Jul’21 witnessed the highest growth of 57% compared to the same week of Jul’20
Honda teases new campaign for Amaze
The full-fledged campaign by Taproot Dentsu will go live with the launch of the car on August 18, 2021
BlaaZé to host 'Good Morning Chennai' on Radio One International
The rapper will be the 'breakfast host' for the show that will be aired every morning between 7 and 12 noon
CARS24 announces international expansion, now operational In UAE & Australia
As part of its expansion strategy, CARS24 will use its India playbook to expand globally and continue to invest in technology to transform the consumer experience in buying-selling cars
Star Sports ropes in 12 sponsors for ICC World Test Championship Final 2021
WTC final between India and New Zealand will be played from June 18-22
CARS24 encourages people to get vaccinated through latest social media campaign
The creatives showcase the smart use of names auto companies to spread awareness and the importance of getting vaccinated
How India Inc. backed employee wellbeing in the second wave
From setting up COVID-19 war rooms to special treatment and quarantine centres, Indian corporates are ramping up efforts to support employees during the relentless second wave
Sportradar acquires InteractSport
The acquisition of the sports data and tech company is anticipated to close in the 2nd quarter of 2021
Honda Cars celebrates motherhood with a fresh perspective in latest campaign
The campaign is created by Taproot Dentsu
Star ropes in four broadcast sponsors for 93rd Oscars
The four sponsors include Rolex, Philips, Mamaearth, and Accenture
MN+ brings alive the magic of Oscars with ‘Academy Club’
Every Monday to Thursday at 9 pm, ‘Academy Club’, a curated month-long property, will offer a line-up of Oscar winning titles
Airtel launches Airtel Ads to offer brands powerful engagement solutions
Airtel Ads allows brands of all sizes to curate consent-based and privacy-safe campaigns to a big pool of quality customers in India
CARS24 appoints Kunal Mundra as CEO- Cars Vertical, India
Former CEO of CEAT, Mundra will be responsible for CARS24's car business in India, while closely working with the co-founders to device expansion strategy
Volvo Cars India appoints Jyoti Malhotra as Managing Director
He will take over from Charles Frump who is moving over to another global assignment
Kia drops 'Motors' from name, announces new brand purpose & slogan
Kia's refreshed slogan, ‘Movement that inspires’, is meant to reflect the brand's purpose of inspiring consumers
News genre saw 5% growth in advertising in 2020; cars lead ad volume share: TAM AdEx
There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33% and 36% respectively in Q4
Indian car transportation category sees 74% increase in UVs during Apr-Oct: Comscore
The finding is part of Comscore's six key insights on digital consumption trends across the Asia Pacific region
CARS24 raises $200 million in Series E led by DST Global
The funding will be used to invest aggressively in technology & product innovation and scale new business verticals
In Ogilvy campaign for CARS24 ‘Duniya Boli Lagayegi’
The ad film for the CARS24’s Unique Bidding System has been launched on television and on social media pages of the brand
Honda Cars calls for digital pitch
The account size is expected to be between Rs 50 and Rs 100 crore
Ogilvy wins creative mandate for CARS24
The business will be handled out of the agency’s Gurugram office
Lowe Lintas’ CARS24 campaign fields M S Dhoni in many avatars
The integrated campaign has been conceived by Lowe Lintas Delhi