The campaign film features a series of Hyundai cars driven by a diverse set of customers

e4m Staff Jun 22, 2024 8:54 AM

In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for the carmaker

Kanchan Srivastava Apr 13, 2024 2:47 PM

Ryuto Shimizu has been with Honda for 25 years

e4m Desk Apr 5, 2024 11:59 AM

While Cillian Murphy and Robert Downey Jr bagged Best Actor & Best Supporting Actor honours, respectively, Emma Stone got Best Actress for 'Poor Things'; Best Director went to Christopher Nolan 

e4m Desk Mar 11, 2024 2:09 PM

Arpit Srivastava has been with CARS24 since 2022

e4m Staff Feb 15, 2024 12:11 PM

It’s never just a car, go far, says the campaign

e4m Staff Nov 20, 2023 4:31 PM

Jain has been associated with Volvo Cars since 2017; he was earlier with Volvo Car India for five years

e4m Staff Oct 3, 2023 11:34 AM

The series is scheduled from September 24 to October 22

e4m Staff Sep 25, 2023 1:33 PM

The automobile brand had recorded Rs 230 crore profit after tax in FY’22

exchange4media Staff Aug 18, 2023 12:43 PM

The mandate became effective on April 1st, 2023

exchange4media Staff Apr 14, 2023 6:51 PM

India scripted history by bagging two Golden Statuettes at the 95th Academy Awards for RRR and The Elephant Whisperer

exchange4media Staff Mar 13, 2023 5:35 PM

Social media was teeming with moment marketing posts, congratulating the makers of RRR and The Elephant Whisperers

exchange4media Staff Mar 13, 2023 4:20 PM

'Naatu Naatu' clinched a win for 'Original Song', and 'The Elephant Whisperers' bagged the golden statuette for 'Best Documentary Short Film' at the 95th Academy Awards

exchange4media Staff Mar 13, 2023 9:00 AM

Niraj Singh, Founder and CEO of Spinny, shares with e4m how the company relies on its strong word of mouth and is gradually cutting down its ad expenditure

Nilanjana Basu Nov 28, 2022 8:24 AM

Kennedy is currently Senior Global Brand Marketing Director at Google

exchange4media Staff Nov 11, 2022 10:38 AM

The company has disbursed pre-owned car loans worth over Rs 1000 cr in the last three years

exchange4media Staff Nov 10, 2022 12:45 PM

Guest Column: Kunal Mundra, CEO of Cars24, writes how the festive season is a sea of opportunities for brands to have a greater connection with their customers at a personal level

Kunal Mundra Oct 14, 2022 8:58 AM

Shukla was previously the CMO of CARS24

exchange4media Staff Oct 13, 2022 1:02 PM

The 'A Honda Goes Beyond' campaign is deeply rooted in customer insight

exchange4media Staff Oct 1, 2022 6:00 PM

In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Aakanksha Ahlawat, PR Manager, Cars24, deliberates on PR trends and how people are consuming information digitally everywhere

exchange4media Staff Aug 9, 2022 11:42 AM

The tech mascot will be visible in many different forms, the company shared

exchange4media Staff May 11, 2022 3:35 PM

The campaign has been conceptualized by Ogilvy (North)

exchange4media Staff Feb 12, 2022 8:32 AM

The team jersey will sport the blue & orange Cars24 logo on the front

exchange4media Staff Feb 8, 2022 4:25 PM

The PAT declined 4.41% to Rs 96.04 crores in the same calendar year

Mansi Sharma Nov 23, 2021 3:43 PM

Shukla will be moving on from Star

exchange4media Staff Nov 16, 2021 11:14 AM

Shukla joins from Star Sports where he was helming marketing

exchange4media Staff Oct 1, 2021 11:38 AM

At Pitch CMO Summit 3.0, the Co-founder & CMO of Cars24 shared thoughts on ‘how Cars24 is revolutionizing buying of pre-owned vehicles in India’

exchange4media Staff Sep 28, 2021 8:57 AM

Vishak Kumar of ABFRL, CARS24’s Gajendra Jangid and Arjun Mohan of upGrad to take centre stage at the Pitch CMO Summit

exchange4media Staff Sep 21, 2021 8:55 AM

According to the report, week 1 of Jul’21 witnessed the highest growth of 57% compared to the same week of Jul’20

exchange4media Staff Aug 20, 2021 8:02 AM

The full-fledged campaign by Taproot Dentsu will go live with the launch of the car on August 18, 2021

exchange4media Staff Aug 7, 2021 2:00 PM

The rapper will be the 'breakfast host' for the show that will be aired every morning between 7 and 12 noon

exchange4media Staff Jul 30, 2021 12:40 PM

As part of its expansion strategy, CARS24 will use its India playbook to expand globally and continue to invest in technology to transform the consumer experience in buying-selling cars

exchange4media Staff Jun 17, 2021 4:07 PM

WTC final between India and New Zealand will be played from June 18-22

exchange4media Staff Jun 3, 2021 8:24 AM

The creatives showcase the smart use of names auto companies to spread awareness and the importance of getting vaccinated

exchange4media Staff May 25, 2021 5:03 PM

From setting up COVID-19 war rooms to special treatment and quarantine centres, Indian corporates are ramping up efforts to support employees during the relentless second wave

Anjana Naskar May 21, 2021 8:33 AM

The acquisition of the sports data and tech company is anticipated to close in the 2nd quarter of 2021

exchange4media Staff May 11, 2021 11:26 AM

The campaign is created by Taproot Dentsu

exchange4media Staff May 10, 2021 5:08 PM

The four sponsors include Rolex, Philips, Mamaearth, and Accenture

exchange4media Staff Apr 21, 2021 6:27 PM

Every Monday to Thursday at 9 pm, ‘Academy Club’, a curated month-long property, will offer a line-up of Oscar winning titles

exchange4media Staff Apr 6, 2021 6:01 PM

Airtel Ads allows brands of all sizes to curate consent-based and privacy-safe campaigns to a big pool of quality customers in India

exchange4media Staff Feb 24, 2021 12:51 PM

Former CEO of CEAT, Mundra will be responsible for CARS24's car business in India, while closely working with the co-founders to device expansion strategy

exchange4media Staff Feb 16, 2021 1:30 PM

He will take over from Charles Frump who is moving over to another global assignment

exchange4media Staff Feb 13, 2021 3:26 PM

Kia's refreshed slogan, ‘Movement that inspires’, is meant to reflect the brand's purpose of inspiring consumers

exchange4media Staff Jan 15, 2021 12:17 PM

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33% and 36% respectively in Q4

exchange4media Staff Jan 6, 2021 7:54 AM

The finding is part of Comscore's six key insights on digital consumption trends across the Asia Pacific region

exchange4media Staff Dec 15, 2020 1:58 PM

The funding will be used to invest aggressively in technology & product innovation and scale new business verticals

exchange4media Staff Nov 24, 2020 6:45 PM

The ad film for the CARS24’s Unique Bidding System has been launched on television and on social media pages of the brand

exchange4media Staff Oct 24, 2020 8:52 AM

The account size is expected to be between Rs 50 and Rs 100 crore

Naziya Alvi Rahman Sep 24, 2020 3:33 PM

The business will be handled out of the agency’s Gurugram office

exchange4media Staff Aug 1, 2020 8:40 AM

The integrated campaign has been conceived by Lowe Lintas Delhi

exchange4media Staff Jul 20, 2020 1:24 PM