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The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
As per reports, Amazon Prime Video users will now be able to log in from a maximum of 5 devices
Neeraj Singh & sunny Sainy Dec 24, 2024 9:57 AM
Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Shantanu David Sep 2, 2024 9:28 AM
Through this chat with Vikram Jeet Singh, Partner, BTG Advaya & Gaurav Sahay, Practice Head, (Technology & General Corporate), Fox Mandal & Associates, we deep dive into legal aspects of the arrest
e4m Staff Aug 31, 2024 7:51 PM
Before this, Datta was with CRISIL as its Associate Director of Corporate Communication
e4m Staff Aug 21, 2024 3:07 PM
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
The 75-second ad by the creative agency We Are Social aims to shine the spotlight on the Global Plastics Treaty negotiations set to take place in Busan in November
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Aalap Desai Aug 10, 2024 8:26 AM
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
e4m Staff Aug 5, 2024 11:42 AM
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
In an Instagram post, Zeenat Aman has spoken about inconvenient and unpleasant communications from brands that contact her for collaborations
e4m Staff Jul 24, 2024 7:18 PM
The tech giant said users will now have the option of using Meta AI for tough math and coding questions and more complex projects
e4m Staff Jul 24, 2024 5:43 PM
Meenakshi Burra, CDO and Vice President Data, Technology & Business Services (South Asia) at HUL, highlighted the key aspects of leveraging digital and AI to drive growth in consumer markets
e4m Staff Jul 22, 2024 9:13 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Shantomoy Ray Jul 15, 2024 8:59 AM
Industry leaders express their thoughts on the role and impact of AI in the PR & Comms industry
Post the victory, across X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated 486.67 billion+ views in reach
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Kanchan Srivastava Jul 1, 2024 9:06 AM
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say experts
Shantanu David Jun 26, 2024 9:22 AM
The organisation has integrated three agencies—Langoor Digital, F1 Studioz and Social Panga—that it acquired over the last two years
Industry experts talk about ‘Integrating Environmental, Social & Governance into PR Strategies’
e4m Staff Jun 18, 2024 3:01 PM
If passed, content created by creator "professionals" on social media platforms like YouTube will be regulated by both MIB and MeitY
e4m Staff Jun 17, 2024 2:37 PM
At the e4m Do Good Conference 2024, industry experts talked about ‘crafting compelling narratives for social impact’
e4m Staff Jun 13, 2024 7:05 PM
Experts say while unskippable ads may temporarily frustrate users, they ultimately contribute to a more effective advertising ecosystem where brands can maximize their reach and impact
Sohini Ganguly Jun 12, 2024 9:19 AM
AI dominated conversations at the e4m Pitch CMO Summit 2024 where panellists spoke about rewriting the marketing playbook in the era of artificial intelligence
e4m Staff Jun 10, 2024 7:14 PM
The mandate for Café Coffee Day will be led by Social Beat’s Bangalore and Chennai offices
e4m Staff Jun 5, 2024 12:34 PM
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
Sohini Ganguly May 24, 2024 8:51 AM
The Google head announced new AI-powered models and capabilities embedded across Google products like Search, Photos and YouTube
Shantanu David May 15, 2024 8:59 AM
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Kanchan Srivastava May 1, 2024 8:58 AM
The report was unveiled in Mumbai in presence of eminent leaders from the media worlds
While digital is still evolving, increasing competition, uncertain regulation and oversight, along with more than a sprinkling of bad actors and outlaws make it a hard nut to crack
Shantanu David Apr 23, 2024 8:45 AM
As the governing body for badminton, BWF oversees events such as the Thomas and Uber Cup, Sudirman Cup, and World Tour Events
e4m Staff Apr 22, 2024 3:19 PM
Readers can explore facts about India’s political heritage through various segments within the app
e4m Staff Apr 18, 2024 11:56 AM
The fund will help the company invest further in its ad targeting technology as well as continue the growth of consumer transactions business, the company said
e4m Staff Apr 15, 2024 5:20 PM
Sandeep Walunj has 28+ years in Marketing, Digital, Product & Innovation across BFSI, Retail and FMCG sectors
At e4m NewsNext Summit, experts discussed how one should separate news from noise in an era led by misinformation
Dangal TV will have its logo presence on the Jersey of Lucknow Super Giants’ players.
e4m Staff Mar 28, 2024 7:18 PM
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
e4m Staff Mar 21, 2024 4:37 PM
The partnership marks third consecutive year of association of Schneider Electric and Rajasthan Royals
e4m Staff Mar 18, 2024 4:33 PM
