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Netflix has posted operating income of $4.2 billion, up 11% from a year earlier
e4m Staff Jul 17, 2026 3:21 PM
Officials are expected to question Meta on the mechanisms it uses to monitor and block such material and the steps being taken to strengthen content moderation systems
e4m Staff Jul 7, 2026 12:00 PM
As part of our new series 'Headline Makers', today we feature Liyaquat who recently joined Bharat 24 as VP & prime-time anchor and will also be launching her independent YouTube channel soon
e4m Staff Jul 2, 2026 10:24 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Common Advertisement Code shifts the focus from follower counts to accountability, as marketers say trust, compliance and credibility will become the new currency of creator partnerships
e4m Staff Jul 1, 2026 12:48 PM
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
e4m Staff Jul 1, 2026 12:44 PM
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
e4m Staff Jun 30, 2026 6:08 PM
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
e4m Staff Jun 30, 2026 5:25 PM
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
e4m Staff Jun 23, 2026 3:22 PM
Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account
e4m Staff Jun 18, 2026 6:46 PM
Dr. Fixit will be prominently visible through branding on umpire jerseys and exclusive integration during Decision Review System (DRS) moments across TV and digital platforms
e4m Staff Jun 18, 2026 12:31 PM
Naik has held leadership positions across organizations, including UPL, Supreme Industries and Shalimar Paints
e4m Staff Jun 18, 2026 12:12 PM
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 18, 2026 11:14 AM
Amit Banati most recently served as Chief Financial Officer at Kenvue
e4m Staff Jun 18, 2026 10:46 AM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 18, 2026 9:26 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
e4m Staff Jun 18, 2026 9:22 AM
Liyaquat brings with her over 19 years of experience in broadcast journalism, political reporting, prime-time anchoring and newsroom leadership
e4m Staff Jun 18, 2026 8:55 AM
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 17, 2026 10:39 AM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 17, 2026 10:09 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 17, 2026 10:05 AM
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
Sunidhi Vijay Jun 15, 2026 5:44 PM
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 15, 2026 5:24 PM
As AI handles the grunt work, Indian agencies wrestle with a harder question: Is efficiency quietly becoming the enemy of great ideas?
Aryendra Khan Jun 15, 2026 5:14 PM
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
e4m Staff Apr 1, 2026 10:14 AM
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
e4m Staff Mar 17, 2026 2:41 PM
As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
e4m Staff Jan 9, 2026 11:55 AM
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Tasmayee Laha Roy Jan 5, 2026 10:56 AM
Venkata Peri has worked with global firms including IBM, Deloitte and PwC
e4m Staff Dec 24, 2025 2:30 PM
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
e4m Staff Nov 12, 2025 2:20 PM
The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
As per reports, Amazon Prime Video users will now be able to log in from a maximum of 5 devices
Neeraj Singh & sunny Sainy Dec 24, 2024 9:57 AM
Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Shantanu David Sep 2, 2024 9:28 AM
Through this chat with Vikram Jeet Singh, Partner, BTG Advaya & Gaurav Sahay, Practice Head, (Technology & General Corporate), Fox Mandal & Associates, we deep dive into legal aspects of the arrest
e4m Staff Aug 31, 2024 7:51 PM
Before this, Datta was with CRISIL as its Associate Director of Corporate Communication
e4m Staff Aug 21, 2024 3:07 PM
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
The 75-second ad by the creative agency We Are Social aims to shine the spotlight on the Global Plastics Treaty negotiations set to take place in Busan in November