Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
According to a Kantar research report, 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60%
CCPA's new rules for brands seem rooted in consumer well-being, but can harmless sales practices be mistaken for 'dark patterns'? Brands and experts discuss
The company’s revenue for 6 months stands at Rs 7,475 crore, up 12%
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
At the e4m Pride Of Brands – North, a panel of industry heads shared insights on powerful marketing strategies
The report also highlights an increasing willingness among consumers to pay for premium or exclusive content
Red Lab’s 4th report in its Google Trends 2021 series says that 80% of Indian respondents said it was important to find a trusted source of information, compared with before COVID-19
In today’s edition of e4m women’s day series, Bijalwan, CMO of Crompton Greaves Consumers Electricals Ltd, speaks on gender equality and how gender-just workplaces can help women excel
Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products, shared insights on ‘The New Marketing PlayBook’ during the unveiling of Pitch Madison Advertising Report, 2022
Guest Column: TRAI had a whole new realm to preside over, LCOs, MSOs, and broadcasters, but a consumer was never a part of this cavalcade, writes Paritosh Joshi, Principal at Provocateur Advisory
TRAI said it is aware that prices of some of the channels announced by broadcasters are unsustainable as these are not demand driven prices and are against the interest of consumers
The top three categories on consumers' minds for the festive season are Mobile Phones, TVs and Furniture
The brand aims to provide customers with benefits such as zero down payment & no-cost EMI schemes to make their festive purchases affordable
A new report by Accenture surveyed more than 25,000 consumers across 22 countries
Keeping safety and convenience at the fore front, the brand has taken measures to help customers pre-book their favourite LG product from the safety of their homes
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
The webinar, which is the second part of the series, will be held on March 3
Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch
The celebrity chefs created 40 unique recipes with Cornitos products and posted their videos on Facebook page of Cornitos
Around 75% of the complaints were from end consumers, while the rest were taken up suo motu by ASCI
YuppTV scope offers users a single subscription to all premium OTT apps such as SonyLiv, ZEE5, Voot Select & YuppTV- aggregator of live TV channels
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App