entertainment
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
e4m Staff Jul 2, 2026 10:39 AM
The network’s linear portfolio has garnered 17% higher live reach compared to FIFA World Cup 2022
e4m Staff Jun 30, 2026 6:09 PM
Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z
e4m Staff Jun 30, 2026 6:06 PM
Design leads India’s charge with two shortlisted campaigns, while Film Craft contributes three entries ahead of tonight’s awards
e4m Staff Jun 23, 2026 3:12 PM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
e4m Staff Jun 18, 2026 9:29 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 15, 2026 5:33 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Ganapathy Viswanathan Jun 15, 2026 5:30 PM
India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?
Before this, Inderpal Singh Jaggi served as Deputy Vice President at Shemaroo Entertainment Limited
Murthy noted that television will remain relevant as long as it positions itself as a complementary force within the wider media ecosystem
According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025
e4m Staff Jan 7, 2026 11:31 AM
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
e4m Staff Jan 7, 2026 10:34 AM
The deal is to be formally unveiled in Mumbai today, marking one of the most significant global music investments in an Indian production house
e4m Staff Jan 5, 2026 11:22 AM
Known for forts and blue lanes, Jodhpur is emerging as Rajasthan’s next real estate hotspot, offering affordable homes, rising infrastructure, and promising investment opportunities.
Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix
Ajay Chandwani Jul 3, 2025 12:32 PM
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
In the rapidly evolving media world, there are some constants, leading from the front. Presenting the winners from E4m's Media Ace Awards, 2024 and key highlights of the Conference.
e4m Staff Nov 25, 2024 10:54 AM
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
Prior to this, Anvesha Poswalia was with HUL as Digital & E-commerce Lead - Home Care
The new cricket players for the league will be announced on September 15
Withdrawal applications will be filed by the parties before the Singapore International Arbitration Centre, NCLT and all relevant regulatory authorities
e4m Staff Aug 27, 2024 2:41 PM
The campaign has been conceptualized in collaboration with OML Entertainment
e4m Staff Aug 26, 2024 10:39 AM
Adam Smith joins Disney from YouTube where he was as Vice President, Product Management, leading Music and Premium, and Subscriptions and Commerce since 2016
e4m Staff Aug 17, 2024 3:08 PM
The two will invest in content that spans original shows and adaptations
e4m Desk Aug 12, 2024 11:12 AM
Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well
e4m Staff Jun 11, 2024 9:19 AM
While some in the industry believe Anurag Thakur will retain the important portfolio, others speculate over a range of possibilities including BJP allies bagging the post
The overall reach of the event is expected to cross over a billion impressions across digital, TV, streaming, outdoor, print, radio and on ground
The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds of any sales
e4m Staff May 28, 2024 8:17 AM
A news report citing Zee's regulatory filing stated that in 2022-23, Zee incurred Rs 176 crore in merger-related costs and in 2023-24, it shelled out Rs 256 crore
At e4m CTV Conference, Ashish Pherwani, Media and Entertainment Lead, EY, shared that in three years, 30% of the content on CTV will not be from large broadcasters
e4m Staff May 11, 2024 8:32 AM
As Senior Vice President, she will spearhead the company’s business and operations for all new fiction, non-fiction, branded and short-form content
e4m Staff Apr 17, 2024 11:08 AM
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands
Chehneet Kaur Apr 12, 2024 8:31 AM
Dangal TV will have its logo presence on the Jersey of Lucknow Super Giants’ players.
e4m Staff Mar 28, 2024 7:18 PM
Hiren Gada, CEO, Shemaroo Entertainment, on the incredible women in his life – his mother, sister and wife
Hiren Gada Mar 20, 2024 8:56 AM
As CEO, Mahesh Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business
e4m Staff Feb 29, 2024 1:31 PM
Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8
Earlier media reports said, SPNI and Sun TV were in the fray for acquiring the OTT platform
e4m Desk Feb 26, 2024 12:00 PM
The committee will comprise 2 Independent Directors, presided by Dr Satish Chandra, Former Judge of the Allahabad High Court.
e4m Desk Feb 24, 2024 11:11 AM