ey-india

A debate has broken out in the Instagram comment section of one Prami Sridhar who claimed to have found a mouse carcass in a bottle of Hershey's chocolate syrup
e4m Staff Jun 20, 2024 3:09 PM

Ankit Desai has been elevated to General Manager for South East Asia, Australia, New Zealand
e4m Staff Feb 23, 2024 4:07 PM

The Punit Goenka-led company said that it has strong grounds to counter Star's claims in the matter of the ICC deal
e4m Desk Feb 14, 2024 10:06 AM

Achieving a merger of this scale in 2 months is challenging, considering the complexities involved in obtaining approvals, conducting due diligence & navigating regulatory processes, say legal experts
Aditi Gupta Dec 28, 2023 8:39 AM

The film opens with a young storyteller teleporting his audience to an imaginary battleground scene from 500 years ago
e4m Staff Dec 24, 2023 10:00 AM

Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for its new product, ad spends and more
Aditi Gupta Jul 17, 2023 8:22 AM

The Hershey Company and Hershey India launched its month-long #HerShe campaign through limited-edition packaging
exchange4media Staff Mar 14, 2023 4:52 PM

Disha Patani will join John Abraham to build the brand’s proposition of ‘Fit is Fab’
exchange4media Staff Dec 20, 2022 11:43 AM

The brand aims to reach a global audience and give them a memorable moment to share around holidays
exchange4media Staff Dec 15, 2022 1:36 PM

With the growing trend of Halloween festivities in India, the campaign aims to familiarise the Indian audience with the rituals of the festival
exchange4media Staff Nov 1, 2022 1:26 PM

Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more
Ritika Raj Oct 21, 2022 1:07 PM

Sheth joined the erstwhile Wrigley India in 2015 as Chief Financial Officer
exchange4media Staff Aug 23, 2022 1:37 PM

The #EngineeringChange campaign conceptualised by Grey India talks of unboxing ourselves out of societal norms
exchange4media Staff Jun 27, 2022 6:10 PM
Guest Column: Sunita Patnaik, Director, Corporate Affairs for Mars Wrigley India and One Mars India, shares an insightful input for organizations struggling to retain their talent
Sunita Patnaik Jun 13, 2022 6:28 PM

The e4m Pitch CMO summit saw an interesting panel discussion on ‘Creating Brand Trust in the Digital Age’
exchange4media Staff Mar 28, 2022 12:10 PM

Kumar will be Executive Director - Channel Business, Asianet
exchange4media Staff Mar 22, 2022 1:07 PM

The agency will be using consumer insights to connect with hockey fans in India and abroad
exchange4media Staff Feb 11, 2022 12:45 PM

In an interaction with e4m, K Madhavan, President, Walt Disney Company India & Star India, says despite the challenges due to the pandemic the company has done exceedingly well in the past two years
Naziya Alvi Rahman Jan 31, 2022 8:01 AM

Kevin Vaz, President & Head - Network Entertainment Channels, Star and Disney India, tells us Star Vijay has witnessed incredible growth driven by strong consumer insights that led to relatable dramas
Simran Sabherwal Nov 23, 2021 8:37 AM

Madhavan, The Walt Disney Company India & Star India Country Manager & President, said that regulations like New Tariff Order 1 and 2 did not address the interests of any stakeholders
exchange4media Staff Nov 17, 2021 1:36 PM

On account of infringement of Intellectual Property rights, the broadcaster filed a criminal complaint against the MSO with the Jaleswar police
Javed Farooqui Oct 20, 2021 8:44 AM

The statement was released by IPL Governing Council on Tuesday
exchange4media Staff Sep 29, 2021 10:40 AM

Hershey VP India & AMEA Herjit Bhalla was the keynote speaker at the Pitch CMO Summit 3.0
exchange4media Staff Sep 28, 2021 9:15 AM

Terming the past year as a fantastic one, Kevin Vaz, Head of Entertainment, Star & Disney India, tells us why Star India remains focused on regional markets to forge deeper connections with audiences
Simran Sabherwal Sep 15, 2021 8:42 AM

Vaz's remit will include Regional channels, Kids & Infotainment, Star Plus, Star Utsav, Hindi Movies & the English cluster. Banerjee will spearhead content for HSM channels & Disney+ Hotstar
Javed Farooqui Sep 9, 2021 9:10 AM

In a tête-à-tête with e4m, Bawankule, Head Ad Sales at Disney Star, expresses his optimism about the upcoming months for the company and the industry as a whole
Naziya Alvi Rahman Sep 1, 2021 8:57 AM

There is a need to develop a grassroot-level culture for the game and the brands first need to support the players’ journey, opines industry
Mansi Sharma Aug 16, 2021 8:42 AM

Celebs and politicians took to social media to celebrate the occasion
exchange4media Staff Aug 4, 2021 2:36 PM

Star-Disney India and SPNI have filed petitions challenging Bombay HC order in the New Tariff Order matter on Wednesday. ZEEL & Viacom18 are expected to move the apex court today
Javed Farooqui Jul 15, 2021 8:24 AM

There's been a 7% drop in subscription income due to growth of free television, reverse migration and reduction in ARPUs spurred by part implementation of NTO 2.0, says EY report
Sonam Saini Jun 10, 2021 9:18 AM

The show is an ode to doctors and medical professionals through the life and shenanigans of Tenali
exchange4media Staff Apr 27, 2021 12:16 PM

The four sponsors include Rolex, Philips, Mamaearth, and Accenture
exchange4media Staff Apr 21, 2021 6:27 PM

An eclectic mix of regional and English commentators will give viewers and fans an option to enjoy the games with live commentary in the language of their choice
exchange4media Staff Apr 8, 2021 4:50 PM

We bring you a roundup of the news that made headlines this past week
exchange4media Staff Mar 27, 2021 8:38 AM

The conglomerate plans to sell stakes for Rs 853 crore and Rs 269 crore in Hathway and DEN respectively
exchange4media Staff Mar 26, 2021 11:14 AM

The broadcaster is expected to onboard a few more associate sponsors soon
Javed Farooqui Mar 22, 2021 9:29 AM

According to an industry source, the broadcaster will be charging Rs 13.2 lakh per 10 seconds from co-presenting sponsors and Rs 13.6 lakh per 10 seconds from associate sponsors
Javed Farooqui Mar 11, 2021 9:14 AM

These groups will represent and support the diverse communities that make up the workforce and are open to all employees
exchange4media Staff Mar 8, 2021 3:13 PM

Prior to Star and Disney India, Dutta was with Infoedge India as SVP & Head of Information Security
exchange4media Staff Feb 17, 2021 8:37 AM

Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years
exchange4media Staff Feb 2, 2021 12:31 PM

Madhavan, Chairman of CII National Committee on Media & Entertainment and Managing Director, Star & Disney India, delivered the Valedictory Session at the CII Big Picture Summit on Friday
exchange4media Staff Dec 18, 2020 5:52 PM

Vaz has taken over the reins from Anuradha Aggarwal who has stepped down from her role Head of English, Infotainment and Kids cluster
exchange4media Staff Dec 11, 2020 4:44 PM

Shukla joined the company in 2016 as VP and Head of Marketing and Brand Strategy
exchange4media Staff Dec 9, 2020 11:25 AM