Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech in BFSI, building personalised connections and more
Varma, CMO, Future Generali India Insurance, revealed that more than 23% surge in search for health insurance makes Google even more central to the company's media planning objectives
The 5-part series will see television presenter & actor Samir Kochhar converse with Sania Mirza, Abhinav Bindra, Sunil Chhetri, Robin Uthappa, and Cheteshwar Pujara
Ruchika Varma, CMO, Future Generali India Insurance said that their media and marketing strategies always follow consumer behaviour and this campaign series is no different
Guest Column: Tanuj Khanna, Creative Director, What’s Your Problem (a Wondrlab Company) & Suresh Eriyat, Founder & Creative Director, Studio Eeksaurus, narrate the process of creating this campaign
The brand has associated with 25 influencers including celebrities like Shilpa Shetty, Mandira Bedi, Sunil Chettri Yasmin Karachiwala, and Ranveer Allahabadia
Flovie Martins, AVP & Head - Corp Comm, Brand Advocacy & CSR at Future Generali India Life Insurance, advises her peers to adapt to the changing environment and be open to learning new skills
Rakesh Wadhwa, Chief Marketing & Customer Officer, Future Generali India Life Insurance Co., talks about current trends and future of the insurance industry in India
Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns
The campaign video depicts various relationships and focusses on the fact that it is important to stay connected with your loved ones while practising social distancing
Sood, who has over three decades of experience in the insurance industry, will be involved in InsuranceDekho’s corporate governance, business planning and strategic expansion