Instant impact for product launches, and access to a large aggregation of new and young audiences makes TV associations on IPL a gamechanger for FMCG brands
With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians & industry experts share insights on how to ace the broadcast ecosystem
In his keynote address at the e4m India Brand Conclave, Khasgiwala, Group Chief Operations Controller, Reliance Retail speaks about the future of brand building
Dimpy Yadav, General Manager, Xaxis India & Nachiket Deole, Head of Sales, Double Verify, discussed how advertisers & media owners are gearing up for a cookieless world at IBC 2021
Karthi Marshan, President & CMO at Kotak Mahindra Group, addressed a speaker session on how an adaptable mindset aided Kotak Mahindra to remain on top of consumers’ minds at India Brand Conclave, 2021
On the 2nd Day of e4m India Brand Conclave Joe Pulizzi, Author, Podcaster, Marketing Speaker & Entrepreneur shined the spotlight on how marketing can survive the next decade
The agency and the brand share some behind-the-scenes accounts of successfully executing the campaign, shooting with Saif & Kareena, overcoming challenges and more