ibc
Instant impact for product launches, and access to a large aggregation of new and young audiences makes TV associations on IPL a gamechanger for FMCG brands
With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians & industry experts share insights on how to ace the broadcast ecosystem
The upcoming edition of India Brand Conclave will be held on February 2 in Mumbai
e4m Staff Jan 26, 2024 9:00 AM
In his keynote address at the e4m India Brand Conclave, Khasgiwala, Group Chief Operations Controller, Reliance Retail speaks about the future of brand building
exchange4media Staff Mar 1, 2023 8:45 AM
The theme for this edition is ‘Building Brands For Today & Tomorrow’
exchange4media Staff Feb 28, 2023 9:20 AM
At the IBC 2021, a stellar panel of industry veterans deliberated and shared their insights on the subject ‘Is Brand Loyalty Eroding?’
exchange4media Staff Dec 20, 2021 5:21 PM
Dimpy Yadav, General Manager, Xaxis India & Nachiket Deole, Head of Sales, Double Verify, discussed how advertisers & media owners are gearing up for a cookieless world at IBC 2021
exchange4media Staff Dec 18, 2021 9:34 AM
Bahl, COO, BharatPe, discussed the biggest game-changers for today’s companies at the India Brand Conclave 2021
exchange4media Staff Dec 17, 2021 1:30 PM
Karthi Marshan, President & CMO at Kotak Mahindra Group, addressed a speaker session on how an adaptable mindset aided Kotak Mahindra to remain on top of consumers’ minds at India Brand Conclave, 2021
e4m Desk & A P Sriram Dec 16, 2021 9:12 AM
Industry veterans to interact and share insights on their game-changing marketing stories
exchange4media Staff Dec 15, 2021 9:10 AM
India Brand Conclave will be held virtually on 15th December from 2 PM
exchange4media Staff Dec 14, 2021 8:56 AM
Conceptualized by Oberoi IBC, the TVC aims to capture the functional essence associated with the product
exchange4media Staff Mar 13, 2021 7:29 AM
Joji George, Co-Founder, Gonuts, spoke on ‘Building a Brand in the Experience Economy’ at the recent e4m India Brand Conclave 2020
exchange4media Staff Dec 4, 2020 1:12 PM
On the 2nd Day of e4m India Brand Conclave Joe Pulizzi, Author, Podcaster, Marketing Speaker & Entrepreneur shined the spotlight on how marketing can survive the next decade
exchange4media Staff Dec 4, 2020 8:56 AM
The 360-degree campaign will be led by television and digital platforms
exchange4media Staff Dec 1, 2020 10:59 AM
The agency and the brand share some behind-the-scenes accounts of successfully executing the campaign, shooting with Saif & Kareena, overcoming challenges and more
Misbaah Mansuri Aug 24, 2020 8:28 AM
The 360-degree campaign will be led by television and digital platforms
exchange4media Staff Aug 16, 2020 10:00 AM
The agency has spent Rs 7 crore in co-branding associations with the film
exchange4media Staff Jan 18, 2020 11:12 AM
