Essilor launches new brand campaign with Virat Kohli
Network Advertising is the creative agency behind the new campaign with Virat Kohli
ilo
Outreach celebrates 20 years with rebranding
The agency has also launched a new website
Good content creation holds the key to a successful media campaign: Anshu Khanna
In today’s Epilogue 2023, Anshu Khanna, Founder and Managing Director of Goodword Media Services, talks about the biggest trends in the PR industry
Data analytics is not just a tech tool; it’s the secret sauce: Nitin Mantri
In today’s Epilogue 2023 series, Nitin Mantri, Group CEO at AvianWE, talks about fostering a culture of continuous learning, adaptability, and innovation in the PR landscape
'Relationships' or 'Media relations' is the be-all & end-all of success: Bhaskar Majumdar
In today's 'Epilogue 2023' series, we have Bhaskar Majumdar, Head – Marketing Communications, CSR and Digital, Egis – India and South Asia
Ecommerce gives a brand a lot of scope for trial & error: Vikas D Nahar
At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand
Ventes Avenues celebrates 9th anniversary
The mobile adtech company became operational in 2014
Essilor announces Virat Kohli as brand ambassador in India
Network Advertising is the creative agency behind the campaign with the cricketer
‘Our focus is to ensure 70% of our TG engages with us at least 3-4 times a month'
Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more
Hubilo acquires Fielddrive to strengthen in-person event tech offerings
Fielddrive supports event organizers globally with sustainable solutions to delight their attendees with the best visitor flow management
Bundling human intelligence with AI is a winning recipe: John Wittesaele, Xaxis
Wittesaele, Global CEO at Xaxis, talks about creating bespoke algorithms for clients using their new AI technology Copilot
Not nuts about Happilo's 'healthy snacking' ad, say experts
Our two cents on the latest spot by the health food brand for the IPL season
Budget 2023: National Data Governance Policy to be brought out
As per the FM, the policy will push innovation and research by start-ups and academia
From saluting rivals to celebrating farmers, how brands observed Republic Day 2023
The campaigns this year dialled up creativity and patriotic fervour
Biryani By Kilo ropes in PV Sindhu as first brand ambassador
The brand has formed a connect with the badminton champ’s Hyderabad association
e4m-DNPA Digital Impact Awards 2023: CoWIN, DigiLocker & NCERT’s Diksha among big winners
The winners have been awarded for cutting-edge digital initiatives and delivering on-demand governance and services to citizens
Wavemaker India wins Happilo’s media mandate
The account will be serviced by the agency’s office in Bangalore
Wavemaker India gets integrated media mandate of Happilo
The account will be serviced by the agency's Bangalore office
‘We will see movement from storytelling to storyliving’
In today’s Epilogue 2022 series, Nitin Mantri, Group CEO at AvianWE, talks about how the pandemic has ushered in a new leadership paradigm
Digital-first employee engagement & advocacy the need of the hour
In today’s Epilogue 2022 series, Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group, talks about the 'three P’s' that their clients focused on in 2022
'Technology will help comms professionals showcase the value they bring to brands’
In today’s Epilogue 2022 series, Aman Gupta, managing partner, India Spag Finn Partners, shares his thoughts about the year that was & PR practices he would like to see in 2023
‘Need for real-time monitoring of trends & consumer sentiments via social listening’
In today’s Epilogue 2022 series, Archana Jain, Managing Director, PR Pundit, shares her thoughts about the need to secure greater investment by clients in measurement of perception
‘I would like to see a return to investment in training and skilling of talent’
In today’s Epilogue 2022 series, Sunil Gautam, Founder & Partner, Pitchfork Partners Strategic Consulting LLP, shares his thoughts about the year that was & PR practices he would like to see in 2023
Evolve or Perish: The new PR paradigm
Ashish Jalan, Director at Concept PR, writes on the evolution of public relations industry practices in 2022 for our new series 'Epilogue 2022'
Biryani By Kilo launches travel and food show on Disney+ Hotstar hosted by Ranveer Brar
The web series ‘Dum Laga ke India' will welcome star guests like PV Sindhu, Vaani Kapoor, Arman Mallik & Pranitha Subhash
Ventes Avenues enters into distribution agreement with Adsquare
As per the agreement, Ventes Avenues becomes the exclusive distributor of Adsquare’s Footfall Measurement solution to media buyers in India, Indonesia, and Vietnam
Biryani by Kilo unveils campaign showcasing how Hyderabad loves its biryani
The brand recently carried out deliveries with drones
Biryani by Kilo unveils campaign showcasing how Hyderabad loves its biryani
The brand recently carried out deliveries with drones
Filo launches first brand campaign ‘Ask Filo’
The digital campaign addresses the challenges faced by students while studying
Nilon’s #PhasaayeWohiBachaaye campaign captures sibling’s love-hate relationship
The campaign has been conceptualized by Django Digital
‘Indian SVOD segment still very competitive with no clear winner’
Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers - both Indian and global audiences
Neeraj Chopra ‘pushes his boundaries’ with Nestlé Milo
The campaign ‘Khudse’ also features high jumper Dev Karthick and judo champ Olivia
Happilo awards digital mandate to Social Beat
The mandate was won following a competitive pitch
We've been able to significantly increase our revenues this year: Rajasthan Royals CEO
Jake Lush McCrum talks to e4m about the franchise’s digital ad deals and how brands that partner with the franchise know that they're getting more than just a jersey position
Siyaram’s new campaign ‘Kahani Karigar Ki’ honours the tailoring community
The campaign has been conceptualised and executed by AGENCY09
Ogilvy's Danilo Boer joins FCB as Global Creative Partner
Boer will work with FCB’s global leaders to build on the network’s creative offering that solves clients’ short-term business problems & delivers timeless ideas that build brand equity
Pi Datametrics ropes in Ventes Avenues as its Exclusive Representative for India
Niloufer Dundh, Founder & CEO, Ventes Avenues called the development a 'milestone' for the company
Nilon’s #SwaadKiAazadi campaign expresses solidarity to street food vendors
The film is a nostalgia trip down a not-so-distant memory lane touching upon how street food has been an inseparable part of our lives
GroupM’s m/SIX awarded Nilon’s media mandate
The account will be managed by m/SIX’s Mumbai office
Nilon's celebrates Mother's Day with a nostalgic food trip
The campaign #MaaHaiTohJahanHa has been conceptualized and executed by Ogilvy
Infinity advertising enters into strategic tie-up with Mobiloitte
Both the companies will together bring their strengths and synergize their power creatively to provide technology solutions
Nilon's unveils ‘Isme Pyaar Mila Hai’ campaign featuring Pankaj Tripathi
Conceptualized by Ogilvy, the campaign comprises a series of unconventional and humorous ad films that highlight the quality ingredients of Nilon's
Pilot Industries roped in Ajay Devgn as brand ambassador of Leader Batteries
With this association, Leader Batteries aims to strengthen its pan-India brand presence
Epsilon announces two key appointments for APAC, MEA & SEA
Patrick Sim as SVP - Sales for APAC & MEA and Niraj Nagpal as Director of Business Development for South East Asia
Epsilon & Verizon Media expand partnership with integration of CORE ID with ConnectID
The new integration their clients to build persistent custom audiences in Epsilon PeopleCloud and access and activate those audiences through Verizon Media’s DSP
Hiver ropes in Kumar Shailove as Vice President of Engineering
Prior to this, Kumar served as the Director of Engineering for InMobi’s Demand Side Platform
Kumar Shailove joins Hiver as Vice President of Engineering
Shailove is a veteran of prominent technology companies including InMobi, Digital Guardian, Expedia, and Adobe
Contiloe Pictures rebrands VFX division to Illusion Reality Studioz
This in-house vertical will focus on VFX, Animation, Previz/Techviz, on-set camera tracking, and lidar scanning, for the production house
‘The year 2020 taught us to introspect within and focus on what really matters’
Guest Column: Niloufer Dundh, Founder & CEO, Ventes Avenues, shared in detail how the pandemic gave them a chance to pause and navigate through the crisis
Nilon’s launches #ChashniWaliDiwali as its latest campaign
The campaign has been conceptualized by M&C Saatchi February