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For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap into the emotional connect he has cultivated, say experts
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
e4m Staff Nov 25, 2024 10:55 AM
Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025
e4m Staff Nov 12, 2024 10:19 AM
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
e4m Staff Sep 5, 2024 12:33 PM
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
The Man Company is owned by Helios Lifestyle Pvt Ltd is already a subsidiary of Emami Ltd, where Emami currently holds 50.40% stake
e4m Staff Aug 31, 2024 10:05 AM
Leigh Terry will assume direct leadership of Initiative APAC, as per media reports
e4m Desk Aug 30, 2024 12:08 PM
In today’s Luminaries series, Nitin Mantri shares about the turning points, inspirations, challenges, and valuable lessons he's learned in his life
e4m Staff Aug 28, 2024 2:14 PM
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
e4m Staff Aug 28, 2024 11:41 AM
The award ceremony, held in Bengaluru, saw Maitri take home an impressive haul of 13 medals, comprising five gold, five silver and three bronze awards
e4m Staff Aug 26, 2024 11:14 AM
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
NATIVE CONTENT Aug 23, 2024 6:48 PM
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Simran Sabherwal Aug 23, 2024 9:09 AM
The move may expedite CCI nod for the merger and also have a low impact on revenue, said a news report quoting media agency officials
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
e4m Staff Aug 14, 2024 9:04 AM
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
Kanchan Srivastava Aug 12, 2024 8:09 AM
The acquisition will be an all-cash transaction for the IP-based gaming studio
Prior to joining Universal Sompo, Priti Singh served as Head of People & Capability at Mastercard for seven years
e4m Staff Aug 8, 2024 12:13 PM
With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos
e4m Staff Aug 7, 2024 12:57 PM
The campaign transcends makeup, celebrating qualities that make someone unique
Sharma was associated with Zee Entertainment Enterprises Ltd (ZEEL) for over three years where he was designated as Business Head and Chief Channel officer- Zee Anmol & Big Magic
Sonam Saini Aug 5, 2024 5:43 PM
The brand bagged 16 metals including 8 golds, 3 silver and 5 bronze metals across categories
The agency has been mandated to create impactful campaigns that highlight the importance of literacy and the benefits of Same Language Subtitling (SLS)
e4m Staff Jul 31, 2024 1:26 PM
General Counsel Ashok Nambissan and CFO Nitin Nadkarni will be in office until August 31, 2024
e4m Staff Jul 24, 2024 11:32 AM
The collaboration aims to provide integrated brand strategy solutions
e4m Staff Jul 22, 2024 2:16 PM
Guest Column: Gitika Bangia, Head - Corporate Communications - Stryker India, writes about the art of storytelling in PR
Gitika Bangia Jul 16, 2024 3:15 PM
AB de Villiers is both the brand ambassador and an investor in Supply6
e4m Staff Jul 16, 2024 2:46 PM
The advert also is an announcement about the extension of Max Life's association with Star Sports after India's incredible T20 victory
AB De Villiers is an excellent fit for the brand due to his dynamic approach to both his career and health, the company said
The young cricketers will promote PUMA’s footwear, apparel, athleisure, and accessories through various events and initiatives
e4m Staff Jul 2, 2024 12:37 PM
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts
Sohini Ganguly Jul 2, 2024 8:56 AM
Puneet Avasthi and Shuvadip Banerjee elected Vice-Presidents; Anila Vinayak is Secretary and Parijat Chakraborty Treasurer
e4m Staff Jun 28, 2024 7:17 AM
Kriti Sanon & Kartik Aaryan will promote Fujifilm’s INSTAX business in India
e4m Staff Jun 26, 2024 4:11 PM
The two parties have reportedly filled Form 2, which notifies CCI about the merger and its impact on competition
e4m Staff Jun 15, 2024 11:09 AM
The acquisition allows 360 ONE and ET Money to leverage their product suite, domain understanding of the business, portfolio advisory solutions, brokerage services and credit solutions
e4m Staff Jun 13, 2024 8:22 AM
The collaboration aims to combat micronutrient deficiencies in India, the company said
e4m Staff Jun 3, 2024 12:54 PM
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be sealed then
The two companies reportedly addressed CCI, allaying concerns about the merged entity dominating cricket broadcasting and streaming
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
Kanchan Srivastava May 23, 2024 8:46 AM
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Kanchan Srivastava May 22, 2024 8:24 AM
