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Dr. Fixit Becomes Official Umpire Partner for BCCI Women’s Premier League?blur=25

Dr. Fixit will be prominently visible through branding on umpire jerseys and exclusive integration during Decision Review System (DRS) moments across TV and digital platforms

e4m Staff 10 hours ago

HP Chooses Publicis Media as New Global Media Partner?blur=25

The account is valued at an estimated $250 million, according to reports

e4m Staff 11 hours ago

Keki Mistry to Honor Winners at BW Merit Awards 2026?blur=25

The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards

e4m Staff 13 hours ago

Rubika Liyaquat Joins Times Network as Key Anchor?blur=25

According to sources, she will host the channel's flagship show, 'News Ki Pathshala'

e4m Staff 14 hours ago

Rubika Liyaquat Joins Times Now Navbharat as VP of Special Projects?blur=25

Liyaquat brings with her over 19 years of experience in broadcast journalism, political reporting, prime-time anchoring and newsroom leadership

e4m Staff 14 hours ago

Sushant Sinha and Rubika Liyaquat Face Off in Hindi News Showdown?blur=25

While Sushant Sinha is making a fresh start with "Desh Ki Pathshaala" on News18 India, Times Now Navbharat has handed over the reins of its popular show "News Ki Pathshaala" to Rubika Liyaquat

e4m Staff 14 hours ago

Colgate-Palmolive Wins Big at IDMA 2025 with Four Awards?blur=25

Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling

e4m Staff 1 day ago

Rubika Liyaquat Joins Times Now Navbharat as Senior Executive Editor?blur=25

Rubika Liyaquat has been appointed as the Senior Executive Editor – TNNB and Vice President – Special Projects

e4m Staff 1 day ago

Manisha Verma Attends IMPACT 50 Most Influential Women 2025 Ceremony?blur=25

Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra

e4m Staff 1 day ago

Why Advertisers Overlook Language Media in India’s Growth Markets?blur=25

L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies

e4m Staff 1 day ago

Furhan Ahmed Takes Charge as Head of Digital Transformation at Tata Consumer Products?blur=25

Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India

e4m Staff 1 day ago

Amul's Controversial Ad: Nation-Building or Partisan Politics??blur=25

Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister

e4m Staff 1 day ago

Fernando Machado Joins Chipotle as Chief Brand Officer?blur=25

Machado currently serves as an Operating Partner at Garnett Station Partners

e4m Staff 1 day ago

Kriti Sharma Appointed Director of Data Privacy at AngelOne?blur=25

Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia

e4m Staff 1 day ago

Prime Video Dominates e4m Play Streaming Media Awards 2026?blur=25

Prime Video took home 8 major wins in the Content category

e4m Staff 1 day ago

Seema Kumar Joins Databricks as Director of Field Engineering?blur=25

Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions

e4m Staff 1 day ago

BSNL and IIT Kanpur Partner to Launch D2M Broadcasting for IPL?blur=25

e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country

e4m Staff 1 day ago

Nidhi Hosangady Takes Charge as COO of MRSI?blur=25

Hosangady was till now Director-Advocacy and Operations at MRSI

e4m Staff 1 day ago

Tejkarran Singh Bajaj Takes Charge as ZEE5's New Business Head?blur=25

The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios

e4m Staff Jun 8, 2026 11:57 AM

Kanishka Garbyal Joins Polycab India as Digital Marketing Head?blur=25

Garbyal joins the company after a 7.5-year stint with Signify

e4m Desk Jun 1, 2026 2:58 PM

Kanishka Garbyal Joins Polycab India as Digital Marketing Head?blur=25

Garbyal joins the company after a 7.5-year stint with Signify

e4m Desk Jun 1, 2026 2:34 PM

Umesh Bopche Exits as CEO of Experience Commerce at Cheil SWA?blur=25

Bopche’s departure follows the earlier exit of Jitender Dabas from Cheil X this year

e4m Desk Jun 1, 2026 10:58 AM

Inderpal Singh Jaggi Promoted to VP at Shemaroo Entertainment?blur=25

Before this, Inderpal Singh Jaggi served as Deputy Vice President at Shemaroo Entertainment Limited

e4m Staff May 6, 2026 2:29 PM

Juhi Singh Exits Marico After Seven Years of Leadership?blur=25

She most recently held the role of Global Head of Digital at Marico Limited

e4m Staff Apr 20, 2026 10:07 AM

Publicis, Initiative Dominate: What 2025’s global media pitch battles signal for 2026?blur=25

Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report

Kanchan Srivastava Jan 14, 2026 11:50 AM

AI Overviews drive up healthcare Search acquisition costs, organic CPCs jump 45%?blur=25

Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery

e4m Staff Jan 13, 2026 11:38 AM

Actor Vijay?blur=25

Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand

Pooja Yadav Jan 12, 2026 12:46 PM

Rewriting History?blur=25

The screen, once a realm of artistic inquiry, is being refitted as an ideological archive where myth passes for evidence and feelings stand in for facts.

e4m Desk Nov 20, 2025 11:03 AM

vika?blur=25

For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap into the emotional connect he has cultivated, say experts

e4m Staff Dec 3, 2024 3:35 PM

image 2?blur=25

Spotify Hits Launches In India, Celebrating Nine Innovative Campaigns

e4m Staff Dec 2, 2024 2:07 PM

neetesh?blur=25

Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson

e4m Staff Nov 25, 2024 10:55 AM

Shibashish Roy?blur=25

Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025

e4m Staff Nov 12, 2024 10:19 AM

kotak team pumpkin?blur=25

Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies

e4m Staff Sep 5, 2024 12:33 PM

Pitch BFSI Marketing Summit Dhiraj Relli HDFC Securities?blur=25

At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour

e4m Staff Sep 5, 2024 8:57 AM

emami?blur=25

The Man Company is owned by Helios Lifestyle Pvt Ltd is already a subsidiary of Emami Ltd, where Emami currently holds 50.40% stake

e4m Staff Aug 31, 2024 10:05 AM

James Smyllie?blur=25

Leigh Terry will assume direct leadership of Initiative APAC, as per media reports

e4m Desk Aug 30, 2024 12:08 PM

Nitin Mantri?blur=25

In today’s Luminaries series, Nitin Mantri shares about the turning points, inspirations, challenges, and valuable lessons he's learned in his life

e4m Staff Aug 28, 2024 2:14 PM

Influencers?blur=25

According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies

e4m Staff Aug 28, 2024 11:41 AM

Maitri Advertising Works?blur=25

The award ceremony, held in Bengaluru, saw Maitri take home an impressive haul of 13 medals, comprising five gold, five silver and three bronze awards

e4m Staff Aug 26, 2024 11:14 AM

Hyundai?blur=25

The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements

NATIVE CONTENT Aug 23, 2024 6:48 PM

Gunnidhi Singh Sareen?blur=25

Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming

Simran Sabherwal Aug 23, 2024 9:09 AM

reliance disney merger?blur=25

The move may expedite CCI nod for the merger and also have a low impact on revenue, said a news report quoting media agency officials

e4m Desk Aug 22, 2024 8:47 AM

rajiv dubey dabur?blur=25

At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale

e4m Staff Aug 14, 2024 9:04 AM

OOH?blur=25

Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads

Kanchan Srivastava Aug 12, 2024 8:09 AM