India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share the creative vision behind the latest edition of Ariel’s #ShareTheLoad campaign
Josy Paul, the Chairman and Chief Creative Officer of BBDO, goes down memory lane for She Is Strength – e4m’s new series that we begin today on the occasion of International Women’s Day
Paul, the Chairman and Chief Creative Officer of BBDO, speaks to Naziya Alvi Rahman during Goafest 2023
Sharat Verma, CMO of Procter & Gamble, and Josy Paul, Chairman, BBDO India, shared insights on the launch of their latest “Share The Load” campaign, the inspiration behind it and more
BBDO India Chairman Paul shares his thoughts about the changing notions of creativity and his expectations from this year's Cannes Lions
In an exclusive fun chat, the BBDO Chairman talks to us about being an 'emotional archaeologist', his weekend getaways and more
Prominent names from the Indian ad fraternity talk welcome the high-quality campaigns crafted by brands to capture the interest of sports fans
The Chairman & CCO of BBDO India spoke at the 9th edition of IMPACT Top 30 Under 30
BBDO’s award-winning campaign #ShareTheLoad for Ariel will compete in the global advertising festival once again with its latest version. Will the ad repeat history?
Delivering a keynote address at the e4m TV First conference, Josy Paul, Chairman & Chief Creative Officer, BBDO India, spoke about how ‘The Best TV Ads always have a Digital Gene’
Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality
Mani has previously worked with Dentsu and Ogilvy
In a recent virtual discussion at e4m, an august panel deliberated on 'The Winning Recipe for Cannes Lions'
Day 2 of the Lions packed in the insights into the big wins at the festival of creativity
Kainaz Karmakar, Harshad Rajadhyaksha, Josy Paul, Ramanuj Shastry, Santosh Padhi, Rajdeepak Das and Senthil Kumar will deliberate on cracking the Cannes code
The Indian contingent has won one Grand Prix and six Lions so far in the category
Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity
BBDO India has created a montage featuring 58 memorable characters from TV serials and shows
Josy Paul, Chairman and Chief Creative Officer of BBDO India, spoke on the opening day of Cannes Lions Live as part of the ‘What I’ve Learnt’ module
Day 1 of the virtual event also saw the unveiling of a new study on creative effectiveness, carried out on behalf of Cannes Lions and WARC
The Masterclass by Josy Paul is part of the ‘What I’ve Learnt’ module
Josy Paul, Chairman and Chief Creative Officer of BBDO India, tells Srabana Lahiri that what we are all going through is akin to rebirth, and there's a whole new world waiting for us
The TVCs have been conceptualised by BBDO India under the creative supervision of Josy Paul, Akashneel Dasgupta and Shinjini Banerjee
Conceptualised by BBDO, the film highlights how women get less sleep than their husbands due to the unequal distribution of household chores
Paul joins an illustrious list of honourees including Alyque Padamsee, AG Krishnamurthy, Piyush Pandey and Prasoon Joshi
Josy Paul, Chairman & CCO- BBDO India, spoke straight from the heart about what builds an emotional connect for brands