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Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
Sohini Ganguly Sep 4, 2024 8:42 AM
Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
Anup Chandrasekharan Sep 3, 2024 4:19 PM
Rohit Bansal, Group Head of Communications, Reliance Industries Limited, remembers Umesh Upadhyay
Rohit Bansal Sep 2, 2024 9:35 AM
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Sonam Saini Aug 30, 2024 9:16 AM
The Director of Reliance Retail Ventures Limited said that the company plans to enter the segment with a curated design-led experience
e4m Staff Aug 29, 2024 5:03 PM
During Reliance Industries’ 47th AGM, Ambani also said Firstpost has become a definitive global news destination from India
e4m Staff Aug 29, 2024 4:04 PM
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
e4m Staff Aug 29, 2024 3:26 PM
While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say experts
Aditi Gupta & Sonam Saini Aug 29, 2024 8:55 AM
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
Prior to this, Eva Barrett was with Ingenia Communities Group as Chief Customer Officer
e4m Desk Aug 27, 2024 12:30 PM
In today’s Luminaries series, Atul Ahluwalia ‘The PR Award Icon’ shares his secret of crafting successful campaigns
Ritika Upmanyu Aug 23, 2024 2:52 PM
A detailed dialogue with CCI is crucial to move ahead say legal experts who believe that the antitrust regulator may ask for more meaningful divestiture if it allows the combination to go ahead
Sonam Saini Aug 21, 2024 9:25 AM
According to a media report, the main concern for the CCI appears to be the control over cricket broadcasting rights, which could potentially lead to issues with pricing and market dominance
e4m Staff Aug 20, 2024 5:02 PM
The film showcases the promise of mutual care and support, shielding each other from life’s challenges
e4m Staff Aug 20, 2024 3:56 PM
Shiv Walia will be taking over from Prateek Aggarwal who has decided to step down to pursue opportunities outside HCLTech
e4m Staff Aug 20, 2024 12:19 PM
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
e4m Staff Aug 16, 2024 4:30 PM
As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights
e4m Staff Aug 14, 2024 8:05 AM
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general entertainment content may be limited
Sonam Saini Aug 1, 2024 8:19 AM
According to those in the know, the Indian Olympic Association has already bagged sponsorship deals from brands worth over Rs 50 crore
e4m Staff Jul 25, 2024 2:30 PM
Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India could put small news media outlets at a disadvantage, say industry watchers
Chehneet Kaur Jul 4, 2024 8:54 AM
This partnership will help Reliance General Insurance provide hyper-personalised and unique customer experiences
e4m Staff Jun 28, 2024 1:19 PM
In his most recent role, Amit led investments and neo-banking initiatives for Tata Digital
e4m Staff Jun 21, 2024 2:45 PM
The study provides an overview of NDTV’s weekly usage within India’s media market
e4m Staff Jun 21, 2024 9:07 AM
K Madhavan, Country Manager and President of Disney Star, celebrated his birthday on June 19. A look at the media veteran's journey in the M&E industry
e4m Staff Jun 20, 2024 9:20 AM
At e4m IPRCCC, Raffi Niziblian, Creative Director, Deem Communication, outlined his agency's strategic pivot towards a forward-looking approach to PR
e4m Staff Jun 18, 2024 4:26 PM
The #BaatKarengeTohBaatBanegi campaign is focused on fostering healthy communication and health habits
e4m Staff Jun 17, 2024 6:06 PM
The two parties have reportedly filled Form 2, which notifies CCI about the merger and its impact on competition
e4m Staff Jun 15, 2024 11:09 AM
As part of the campaign, wood-themed air conditioning units and life-size refrigerators were seen on the baggage conveyor belts with "Just Arrived" tags
e4m Staff Jun 13, 2024 11:15 AM
The awards honour the remarkable accomplishments and contributions of women in the entrepreneurial and corporate space across diverse domains
e4m Staff Jun 7, 2024 12:29 PM
















