Mamaearth’s Abhiishekk Raj Pandey joins Zalon as Co-founder & CEO
Abhiishekk Raj Pandey’s career stint includes roles at Mamaearth, Purplle, Nykaa and Colorbar
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D2C's pricey play: A winning bet?
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
Mamaearth celebrates the timeless wisdom of moms
The new campaign 'Maa Paas Nahi, Toh Mamaearth Hi Sahi,' is a tribute the enduring love and guidance moms provide
Shilpa Shetty and Ahsaas Channa end winter skincare dilemma with Mamaearth
The TVC for Mamaearth's Vitamin C Oil-Free Moisturizer has been conceptualised by Havas
Mamaearth’s Pujo campaign is celebrating womanhood
The 54-sec film is conceptualized by Havas Media Worldwide
Honasa Consumer appoints Nishchay Bahl as Senior Vice President For offline business
In his last role, Nishchay Bahl was the Chief Business Officer (Offline) for Good Glam group
Clensta on-boards Mamaearth’s Ashish Mishra as Co-founder & Chief Business Officer
Mishra will helm Clensta’s retail and online sales channels and support the International, Institutional and Alternate channels of the personal care brand
Indian beauty brands put best face forward against global giants
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers
Mamaearth hires Havas Worldwide India as its AOR
The scope of the mandate will include creating cornerstone campaigns for the brand, including ATL, BTL, and Digital
Mamaearth brings together Sharmila Tagore & Sara Ali Khan for its new campaign
The campaign has been conceptualized by Havas worldwide India, which recently came on board as the creative AOR for Mamaearth
Mamaearth founder clarifies valuation concerns
In a social media post, Varun Alagh has said the valuation discovery will take place after conversations with investors
Ad spend at Rs 390 cr, profit at Rs 14 cr: What bodes for Mamaearth’s IPO plans?
Mamaearth’s parent company, which seeks to raise funds through IPO, faces public scrutiny as its marketing splurge came to fore
Ex-Mamaearth Marketing Head Sambit Dash joins RPSG Capital Ventures as Partner
Dash has worked earlier with organisations like Honasa, Nestle and Yum Foods
Mamaearth unveils new TVC with Sara Ali Khan and Vihaan Samat
Conceptualized by Korra Worldwide, the TVC highlights the efficacy of onions as the best natural solution for hair fall
Mamaearth parent firm appoints Anuja Mishra as Chief Marketing Officer
Mishra will oversee the marketing strategy for Honasa Consumer’s brands – Mamaearth, The Derma Co., and Bblunt
In its ad for Ubtan Face Wash, Mamaearth promises ‘shaadi wala’ glow every day
The film is conceptualized by Korra Worldwide
Shilpa Shetty Kundra highlights goodness of natural ingredients in Mamaearth's TVC
The film for Mamaearth Ubtan Face Wash has been conceptualized by Korra Worldwide
Brands celebrating many shades of love this Valentine’s Day
From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love
Mamaearth ropes in Samantha Ruth Prabhu as brand ambassador
Through this partnership, the brand intends to anchor its presence in the southern market
Mamaearth launches TVC with Shilpa Shetty for baby care range
The campaign is conceptualised by Korra Worldwide
Mamaearth's parent company Honasa Consumer acquires Momspresso
Honasa has also acquired influencer-engagement platform Momspresso MyMoney
Beautiful is not how we look, instead it is what we do, asserts Mamaearth’s new spot
Campaign had been created by Social Panga
Mamaearth awards media business to Zenith
Zenith will handle the entire gamut of media planning for Mamaearth, including brand strategy, planning, buying and implementation
Sara Ali Khan, Amrita Singh star in Mamaearth's first TVC
Amrita Singh will be seen in a television commercial after a gap of 35 years
Sara Ali Khan, Amrita Singh star in Mamaearth's first TVC
Amrita Singh will be seen in a television commercial after a gap of 35 years
Mamaearth appoints Avinash Dhagat as VP, Operations
Dhagat was most recently the head of supply chain at Loreal India’s consumer division
Mamaearth appoints Karan Bajwa as Vice President, Human Resources for Honasa
Bajwa has 8 years of experience across talent functions like Total Rewards, Business Partnering and HR Shared Services in companies across telecom and FMCG
Star ropes in four broadcast sponsors for 93rd Oscars
The four sponsors include Rolex, Philips, Mamaearth, and Accenture
Sara Ali Khan is the face of Mamaearth's haircare range
The actress is the first ambassador for the brand's hair range
Purpose shouldn't lie only in communication, it has to start from the product: Varun Alagh
At the Pitch CMO Summit 2021, Alagh, Co-founder & CEO, Honasa Consumer Pvt. Ltd., discussed why consumers connect with purpose-driven brands
Mamaearth launches first TV campaign for facewash featuring Shilpa Shetty Kundra
The film reiterates the brand's core purpose of propagating ‘Goodness Inside’ in products and actions
Mamaearth ropes in new mom Anita Hassanandani for strategic association
Commenting on the association, Sambit Dash, VP Marketing, Honasa Consumer Pvt. Ltd., said that Hassanandani resonates with our consumers and fits in strongly with our brand ideology of Goodness Inside
IMA 2020 Jury Meet today: Industry stalwarts to recognise the best minds in marketing
The winners will be announced on February 3, 2021, at a virtual award ceremony
Korra wins creative mandate for Mamaearth
We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth
Essence wins integrated media duties for Mamaearth
The agency will help the FMCG startup scale its business with data and analytics-driven approach
Technology has helped in creating personalized content: Varun Alagh, Mamaearth
On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2 & 3 markets
FMCG brand Mamaearth launches first national TV commercial
The Onion hair oil TVC conceptualized by Korra Worldwide is a 25-second film and will be followed by shorter edit of 10 seconds, highlighting the product facet
Mamaearth launches new campaign with Shilpa Shetty Kundra
The campaign announces the brand’s launch of India’s first plant-based diapers
‘Mamaearth’s products and innovations are focused on the millennial generation’
Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers
Mamaearth highlights brand purpose of 'Goodness Inside' in new campaign
It is a digital and social media led campaign with the key message that goodness isn’t a superpower or a special gift
‘Time is ripe for brands to innovate & focus on technology’
Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal
Personal care brand Mamaearth announces key leadership appointments
Sambit Dash, former Taco Bell Head of Marketing, Ramanpreet Sohi ex-CFO of Epigamia & former Head of International Business Development, VLCC Ashish Mishra have been appointed to key leadership roles