Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
The campaign will be anchored around the digital film that is conceptualised and produced by the agency Hashtag Orange
The campaign aims to elevate the brand perception of TMC from one that only caters to a mature audience to a brand that also appeals to younger generations
The rap song is voiced by Mumbai-based rapper Krantinaari. The video is directed by Nikhil Mehrotra and conceptualized by Gurugram-based creative agency Hashtag Orange
Hashtag Orange will be responsible for brand building and performance marketing for the OTT aggregator
The strategic investment aims to enhance brand visibility and promote its diverse range of audio content, including web series and stories, to a global audience
Gaurang Menon was the organization’s Creative Chief for 3 years until 2022
Through the partnership, Orange Health Labs aims to drive engagement and awareness
The films feature actor Ayushmann Khurrana
Awasthi has over 20 years of experience working with companies like Fabindia, Amazon, Samsung, and HCL
Prior to this, Shankar was with Famous Innovations as the Head of Creative
The full-service digital communication agency will carry out the digital duties from its Gurgaon office
Prior to joining Hashtag Orange, Iyer's last stint was with Publicis, where he worked as EVP and head of office
Singh's will be responsible for all 3 verticals - Creative, Media and Technology - at the agency
Joshi appointed as Sr. Creative Director, Mishra as Associate Creative Director –Art and Khankriyal as Associate Creative Director –Copy
The agency will be responsible for the brand's website management, creative, SEO and media
The agency will be responsible for carrying out the entire digital activity of the brand across creative, technology, and media
The content arm of Omnicom Media Group will oversee the strategy and execution of the brand's influencer marketing campaign
Starting with apparel, the company will launch other categories of merchandise like bags, novelty & stationery in the near future
In his career spanning over two decades, Dasguupta has worked with GECIS & prominent media houses like Times of India and India Today Group
Brut is a global media brand that creates digital video content for those aged 18-35 years
The agency will be responsible for delivering an effective employer brand as well as an overall communications program to GreyOrange
The agency will be managing complete digital communication and media for 2 verticals - GLS Foils and GLS Alpak, along with creating new identity for the group
Prior to this, Kapoor was the co-founder of Bottle Openers Digital Solutions
This is Rautela's second stint with the company
Previously, Mishra has been a Digital Consultant and Business Director of Quasar, a GroupM company, and has over 13 years of experience in the Digital industry
The first season of India's first animated spy universe is slated to launch in 2022, will have MS Dhoni in the lead
Singh will be responsible for expanding the Motion Graphics, 3D, AR/VR, and all the production and post-production capabilities
Orange can now help enterprises meet these challenges with a full set of cloud and hybrid networking services from Azure’s portfolio
The Gurugram-based digital solutions agency has also bagged digital marketing mandates for health and lifestyle brands including Kama Ayurveda, Kapiva and Tynor India
As per the report, Orange & Green zones have a huge cache of human resources and should be able to contribute to the recovery of the country’s GDP, in sync with ‘Atmanirbhar Bharat Abhiyan’ vision
The Mumbai office would have full-service capabilities and will work closely with the headquarters for insight-driven digital offerings of the agency