'Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users,' said Dhruv Dhawan, Head Ads at Disney+ Hotstar
Gautam Thadani, Associate Director, Commerce Media at PubMatic, shares insights on how modern retailers can use commerce media to level up their game, drive engagements and build brand loyalty
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects
The alliance will enhance digital advertising in APAC, enabling brands and advertisers to better connect with their target audiences through data-driven advertising
As part of the e4m Tech Talk series, Mukul Kumar, Co-Founder & President, Engineering at PubMatic, shares how programmatic CTV buying and revenue can go to the next level
Her new remit includes the management of marketing for PubMatic in Europe and the Middle East, as well as running the APAC regional marketing operations
Emily Yri, Senior Marketing Director, APAC at PubMatic, writes on how Auction Packages pull together programmatic open marketplace inventory into one Deal ID for easy activation
PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory
A PubMatic-Forrester Consulting study states that 80% of APAC advertisers or media buyers are opting for programmatic in-app advertising in digital media plans
The partnership will enable media buyers to leverage FirstCry Parenting’s rich audience segments across all digital screens and channels on PubMatic’s premium inventory
The company said that its platform processed 23.9 trillion impressions in the third quarter, a 103% increase over a year ago, as publishers continued to expand their inventory
Native advertising has not picked up due to the lack of the right kind of inventory & format, said Ahtesham Ali, NDTV and Tanushree Radhakrishnan, GroupM, in a fireside chat with Amit Yadav PubMatic
The partnership will enable media buyers to build integrated TV & digital plans by leveraging Zapr’s rich audience segments across all digital screens & channels on PubMatic’s premium inventory
Jason Barnes, Chief Revenue Officer, APAC at PubMatic, says that privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising
With this alliance, GroupM will gain programmatic advantages and PubMatic’s publisher partners will gain access to unique, quality ad spend from GroupM’s portfolio of global advertisers
Mukul Kumar, Co-founder, PubMatic, speaks to exchange4media.com about the company’s journey so far and the opportunities in the digital advertising market