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'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of the commercials
Shantanu David Dec 15, 2023 8:36 AM
Big names of the media and services industry cheer for Sinha’s achievements and contributions to the industry
YAAP is a specialised content and influencer marketing company
exchange4media Staff Sep 11, 2023 10:24 AM
By enabling an ownership economy, Web 3.0 can bring in a world of innovations for brands and marketers. But it's not without its risks, warn experts
Shantanu David Sep 28, 2022 8:12 AM
The announcement was made at the 68th Annual General Meeting of TAC
exchange4media Staff Sep 13, 2022 9:22 PM
Happyness.me conducted the flagship Happyness Assessment at ABP Network, enabling the management to dive deep into the key drivers of happiness at the workplace
exchange4media Staff Mar 2, 2022 9:04 AM
Prior to this, Nair was with KPMG Singapore where he managed strategy & planning
exchange4media Staff Feb 7, 2022 12:03 PM
The mandate involves defining the brand positioning for the entire range of Gatsby products
exchange4media Staff Oct 12, 2021 10:44 AM
Amul's RS Sodhi was named the "Business Leader of the Year" and Sony Picture's NP Singh the "Media Person of the Year" at the eighth edition of the Leadership Awards on September 25, 2021
exchange4media Staff Sep 27, 2021 10:21 AM
The company has also announced plans to revolutionize models of distribution and monetization of content for broadcasters and creators globally
exchange4media Staff Sep 1, 2021 10:57 AM
Guha, MD of 9X Media, former president of TOI Group & board of directors of BCCL and Bollywood producer, breathed his last on Aug 21 after a short battle with liver cancer
exchange4media Staff Aug 23, 2021 8:47 AM
With 15 sponsors already on board, the network disclosed that it's in the process of closing a few more deals
Sonam Saini Jul 1, 2021 9:41 AM
Employee Voice 24/7 empowers C-Suite leaders to listen to anonymous employee feedback in real-time
exchange4media Staff Jun 1, 2021 10:50 AM
The association has launched a campaign, imploring the industry to 'take a breather' during the unprecedented crisis
exchange4media Staff May 11, 2021 1:23 PM
eYantra aims to solidify its brand marketing capabilities and offer end-to-end digital marketing service offerings with the acquisition
exchange4media Staff Apr 28, 2021 11:37 AM
Patrick Sim as SVP - Sales for APAC & MEA and Niraj Nagpal as Director of Business Development for South East Asia
exchange4media Staff Mar 25, 2021 2:18 PM
Former Star CEO Mukerjea shares his thoughts on working with the best in the TV industry, reasons why he recommended Uday Shankar as his successor and the amount Star paid to Amitabh Bachchan for KBC
Naziya Alvi Rahman Mar 15, 2021 8:10 AM
Mukerjea, the ex CEO of Star India, has released his memoir 'Starstruck: Confessions of a TV Executive', which recounts his three-decade-long journey in the Indian TV industry
exchange4media Staff Feb 20, 2021 9:20 AM
Nayak was speaking to Kailashnath Adhikari, MD, Governance Now, during a live webcast of ‘Masterminds’
exchange4media Staff Oct 19, 2020 9:03 AM
As Shankar sets out on the next chapter of his professional journey, friends and colleagues from the industry recount his many contributions to the media and entertainment landscape of India
exchange4media Staff Oct 9, 2020 8:45 AM
Raj Nayak, Founder of House of Cheer, and former Viacom18 COO, says Shankar’s contribution as President of IBF and an active board member to industry initiatives has been immense
exchange4media Staff Oct 8, 2020 1:53 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jul 25, 2020 9:39 AM
Nayak will be advising Co-founders Abhayanand Singh and India Partner Piiyush Singh to grow the business units in India
exchange4media Staff Jul 24, 2020 11:14 AM
Happyness.me is a proprietary tool that measures the happiness quotient of corporates and its people
exchange4media Staff Jun 22, 2020 11:29 AM
D'Souza, the former executive editor of Mirror Now, was in conversation with Raj Nayak on Friday's Live where she also revealed plans to start an information-based news platform
exchange4media Staff May 23, 2020 10:24 AM
In today’s edition of ‘Beating All Odds’, Raj Nayak, Founder and Managing Director, House Of Cheer, speaks with Naziya Alvi Rahman, Editor of exchange4media
Naziya Alvi Rahman May 18, 2020 9:13 AM
Transformational life coach Jill Majeski will speak about self-awareness in the first edition of the hour-long talk show
exchange4media Staff Apr 24, 2020 9:00 AM
Among those present were Rajiv Bakshi, Tarun Katial, Raj Nayak, Karan Bedi, Kranti Gada, Gourav Rakshit and Vishnu Mohta
exchange4media Staff Feb 28, 2020 11:55 AM
Eight industry icons to adjudge the most effective communication programmes that fight violence towards women
exchange4media Staff Feb 27, 2020 4:44 PM
Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it
Shikha Paliwal Jan 20, 2020 8:21 AM
In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run
Shikha Paliwal Jan 6, 2020 8:36 AM
