The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
Once an engineering student, Ranveer now runs his firm which currently has six YouTube channels with over seven million online followers or subscribers
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure ethical usage, caution industry observers
Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more
Shankar has served RBI for 37 years. She is presently an Independent Director on the Boards of Karnataka Bank as well as IDBI Capital Markets and Securities Ltd.
The campaign launched in 14 languages was the bank's first 360-degree initiative that harnessed media like TV, radio, newspapers, social media, web banners, gifs, billboards and SMS