The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan
Prashant Khanna, Head - Field Operations, Studios & R&D for Sports, Disney Star, tells us how technology has improved
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech and OTT giants enter the fray aggressively
With this season alone recording an astounding 100 million+ unique viewers, NBA has firmly anchored itself as the 'fastest growing global sports league' in the country
Industry experts say at Rs 7 crore a match, it is a good deal for Viacom18, and if well marketed, the league has the potential to become a very big property in the coming years
Digital sports viewership has been increasing significantly year over year, even though TV still has a larger audience than all other media
While NCCS A recorded a growth of 20 million viewers on TV, NCCS AB has grown by 94 million viewers over the last 3 years breaking myths around declining viewership & cord-cutting
The network is seeking Rs 30-35 crore for co-presenting sponsorship and Rs 20-25 crore for associate sponsorship, say media planners
Unlike in India, these packages will be for combined TV and digital rights, with no standalone TV and digital packages being offered
The league will take place from December 7 to December 11
Guest Column: Atul Pande, Chairman of Sportzlive, evaluates govt order stating that feed of all international cricket matches as well as tournaments should be mandatorily shared with Prasar Bharati
Experts feel launching the channel on the FTA platform may be a tactical move by the network to initiate a dialogue with advertisers
Experts question the financial viability of owning IPL media rights if the value reaches Rs 40,000 crore to Rs 50,000 crore due to a bidding war among Star, Sony-Zee, Reliance and Amazon
With the estimated cost being pegged so high, experts say the days of one broadcaster owning all three rights will come to an end
Experts believe the value for the league is most likely to go through the roof since the competitive intensity will be stronger in e-auction compared to a closed bidding process
We bring you a roundup of the news that made headlines this past week
The sector, which became a Star-Sony duopoly in the last few years, now also has Viacom18 backed by Reliance, Zee-Sony combine and Amazon
Sources say the broadcaster will be paying $15 million per year as broadcast rights fee for the league
The tournament will take place between November 5, 2021 and November 13, 2021 in Delhi
Earlier this year, Sinha had quit Star to join SonyLIV as Head - Pricing & Revenue Strategy
ITW Consulting MD Bhairav Shanth spoke about the progress made by the company and the trends in the Indian sports market
The entry of the Reliance-backed network's sports channel may disrupt the Star-Sony duopoly in the Indian sports broadcasting market
The broadcasting giants are beginning to see competition, albeit at a lower scale, from digital platforms like Facebook, Amazon Prime Video, and FanCode
T20 WC and second half of IPL estimated to fetch upwards of Rs 2500 crore
Singapore-based Digital2 Sports will concentrate its efforts towards building interactive content formats through live audio and podcast presentations
Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on other properties now
Despite a slump in viewership and revenues for major leagues, experts discuss why the coming months may not be so tough for the highly-monetizable sports genre
According to the report 'Impact of COVID-19 on Revenues of World Cricket and Indian Sports', Indian cricket revenue is nearly 45% of total cricket revenues, 75% of which comes from IPL
Data also shows that the final match between India and Australia garnered a total of 40.97 million unique viewers