As part of the mandate, the agency will help boost brand’s reputation, increase brand awareness along with managing brand’s online and creative requirements
Mandeep Malhotra, marketing consultant and former CEO of The Social Street, remembers late friend Pratap Bose's lessons in life and their shared love of fishing
On the launch of eyewear brand ARNETTE in India, Banerjee, Brand Manager, Luxottica Group, India and South Asia, shares the roadmap ahead, distribution, & marketing strategy, and more
MSL India will provide strategic communication counsel to the edtech firm, covering corporate reputation management and consumer engagement through an integrated communications approach
Bhandula, Executive Chairman, JCDecaux India, shares insights on the revival of OOH industry post COVID, the brands that are helping with the reboot, and more
In a strongly-worded letter to Facebook CEO Mark Zuckerberg, the Union Minister raised concerns about vested interests within the company who are silencing right-of-centre ideologies
A report in the Wall Street Journal said that Das had sent out a congratulatory message a day after the Narendra Modi-led BJP won the 2014 General Election
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
Guest Column: Mandeep Malhotra, CEO & Co-founder of The Social Street, says that with patience, persistence and a load of learnings, the world will emerge stronger and more prepared post COVID
The special will be hosted by CNN’s Dr Sanjay Gupta and Erica Hill, along with Sesame Street’s Big Bird on Saturday, April 25 at 6:30 pm IST on CNN International
OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back