stree
The CMO Meet provided a valuable platform for marketing leaders to share insights, network with peers, and learn about the latest marketing solutions
e4m Staff Apr 17, 2024 2:44 PM
Previously based in London, Deborah Ball was deputy world coverage chief
e4m Staff Apr 5, 2024 12:27 PM
As part of the mandate, the agency will help boost brand’s reputation, increase brand awareness along with managing brand’s online and creative requirements
e4m Staff Jan 30, 2024 5:01 PM
Mandeep Malhotra, marketing consultant and former CEO of The Social Street, remembers late friend Pratap Bose's lessons in life and their shared love of fishing
Mandeep Malhotra May 11, 2023 7:45 AM
An advertising veteran, Bose was CEO at Ogilvy and COO of DDB Mudra
exchange4media Staff May 10, 2023 9:46 AM
Morrisett was known as an experimental educator for using TV as a medium of education
exchange4media Staff Jan 25, 2023 11:15 AM
The account will be serviced by Kreativ Street’s office in Gurgaon
exchange4media Staff Oct 13, 2022 11:06 AM
The tournament will be played from October 11 to 15 as a lead-up to the FIFA World Cup 2022
exchange4media Staff Oct 6, 2022 6:07 PM
On the launch of eyewear brand ARNETTE in India, Banerjee, Brand Manager, Luxottica Group, India and South Asia, shares the roadmap ahead, distribution, & marketing strategy, and more
Ritika Raj Jul 7, 2021 1:17 PM
The Washington Post, Wall Street Journal, Game Informer and the UK's Financial Times all rank next respectively
exchange4media Staff May 20, 2021 2:46 PM
The agency will be responsible for transforming the look and feel of the investment advisory firm’s e-website
exchange4media Staff Apr 30, 2021 5:53 PM
The program, which was launched in November last year, aims to train 1 million people by the end of 2022
exchange4media Staff Apr 14, 2021 4:25 PM
MSL India will provide strategic communication counsel to the edtech firm, covering corporate reputation management and consumer engagement through an integrated communications approach
exchange4media Staff Jan 25, 2021 6:57 PM
e4m has learnt that IOAA is on the verge of filing a complaint with the Economic Offences Wing
exchange4media Staff Dec 17, 2020 8:59 AM
To celebrate new beginnings Privé Collection is a set of Academy Award-winning performance by Meryl Streep, Leonardo DiCaprio and others
exchange4media Staff Nov 14, 2020 6:00 PM
FCB Ulka Advertising has conceptualised and crafted this phase of the Streedhan campaign
exchange4media Staff Sep 12, 2020 7:42 PM
Bhandula, Executive Chairman, JCDecaux India, shares insights on the revival of OOH industry post COVID, the brands that are helping with the reboot, and more
Noel Dsouza Sep 4, 2020 7:39 AM
In a strongly-worded letter to Facebook CEO Mark Zuckerberg, the Union Minister raised concerns about vested interests within the company who are silencing right-of-centre ideologies
exchange4media Staff Sep 2, 2020 9:33 AM
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
Noel Dsouza Sep 2, 2020 8:20 AM
A report in the Wall Street Journal said that Das had sent out a congratulatory message a day after the Narendra Modi-led BJP won the 2014 General Election
exchange4media Staff Sep 1, 2020 9:28 AM
The company expands ‘Store on Wheels’ concept through tie-ups with Borges International Group and Continental Coffee
exchange4media Staff Aug 13, 2020 3:22 PM
The campaign aims to bring brands directly to consumers during the times of lockdown
exchange4media Staff Aug 1, 2020 2:00 PM
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
Noel Dsouza Jul 6, 2020 8:34 AM
Guest Column: Mandeep Malhotra, CEO & Co-founder of The Social Street, says that with patience, persistence and a load of learnings, the world will emerge stronger and more prepared post COVID
Mandeep Malhotra Jun 16, 2020 8:46 AM
The collection comprises an array of edgy silhouettes of t-shirts, sweatshirts, tops, track pants
exchange4media Staff Jun 12, 2020 5:39 PM
Malhotra, the agency’s Founding Partner & CEO, will now be leading all operations in the wake of Pratap Bose’s exit
exchange4media Staff May 9, 2020 9:58 AM
Bose is an advertising industry veteran and the former President of The Advertising Club
exchange4media Staff May 8, 2020 11:55 AM
The special will be hosted by CNN’s Dr Sanjay Gupta and Erica Hill, along with Sesame Street’s Big Bird on Saturday, April 25 at 6:30 pm IST on CNN International
exchange4media Staff Apr 24, 2020 10:00 PM
OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back
Noel Dsouza Mar 26, 2020 8:26 AM
The 1000-foot-long billboard showcases Hotstar's vast library of content, from Mission Mangal to Kasauti Zindagi Kay
exchange4media Staff Mar 17, 2020 4:57 PM
The new property, in partnership with OkCupid, will be showcased via TTT’s Instagram, Facebook and YouTube handles
exchange4media Staff Mar 17, 2020 10:00 AM
The experiential campaign for Laban Stretchy Man from Norwegian brand Orkla aims to create better brand awareness
exchange4media Staff Mar 2, 2020 4:39 PM
The agency has been conceptualised to bring true integration in campaigns, understand brand requirements and help create consumer connect
exchange4media Staff Jan 15, 2020 5:02 PM
Prior to this, Vyas was Senior Business Director at Mindshare
exchange4media Staff Jan 15, 2020 1:31 PM
A radio contest was run for a week on Radio City leading to the main event and the campaign mix comprised of Radio and BTL
exchange4media Staff Jan 4, 2020 8:24 AM
