sugar
The #CheeniSaMeethaIndia campaign sends out the message that consuming sugar in moderation can be a part of an active lifestyle
e4m Staff Oct 18, 2023 12:53 PM
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier 2 and tier 3 cities
Sohini Ganguly Sep 20, 2023 8:38 AM
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers
Kanchan Srivastava Sep 4, 2023 8:35 AM
In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s eight-year journey and understanding the beauty space
Sohini Ganguly Aug 29, 2023 8:17 AM
The business will be handled from the agency’s office in Mumbai
exchange4media Staff Jul 18, 2023 10:30 AM
The agency will be responsible for the brand’s Website development, Social Media Marketing, PR and Offline creative design & development
exchange4media Staff Apr 20, 2023 2:48 PM
Sikaria, Chief Business Officer at SUGAR Cosmetics, talks about his life outside the office in this weekly edition
exchange4media Staff Apr 1, 2023 8:22 AM
Suchit Sikaria, Chief Business Officer, SUGAR Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more
Kanchan Srivastava Mar 30, 2023 8:48 AM
Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?
Kanchan Srivastava Jan 9, 2023 8:39 AM
The agency built the design language for a tech startup to curate ‘limitless possibilities’ through a unique and powerful brand identity
exchange4media Staff Dec 9, 2022 7:23 PM
At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media
exchange4media Staff Dec 2, 2022 3:59 PM
#ShukarHainSUGARHain campaign also has a guest appearance from Co-Founder & CEO Vineeta Singh
exchange4media Staff Sep 10, 2022 8:47 AM
Kaushik Mukherjee, Co-founder and COO of SUGAR cosmetics, spoke at e4m TechManch about how a brand should evolve while maintaining core values
exchange4media Staff Aug 16, 2022 8:51 AM
The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much more
Ritika Raj Jul 15, 2022 8:05 AM
Ripunjay Bararia, Co-founder & CTO, SugarBox Networks, says as the demand for seamless video streaming is on the rise, 5G could be a potential solution to deliver better UX with real-time processing
exchange4media Staff Jun 21, 2022 10:47 AM
On Day 1 of Goafest 2022, the CEO of Sugar Cosmetics says today’s consumer is looking forward to products that could solve a problem point for them
exchange4media Staff May 5, 2022 6:00 PM
In today’s edition of ‘Women Achievers 2022’ series, Trehan, Director, Marketing Communications, SugarBox Networks, shares her advice for young communication professionals
Shrabasti Mallik Mar 22, 2022 1:23 PM
The ‘#BestCokeEver’ campaign shows Sanon enjoying the new variant and urging people to try it
exchange4media Staff Mar 5, 2022 2:00 PM
Naarayan has also worked with organisations like HSBC, Standard Chartered Bank and PayPal
exchange4media Staff Dec 27, 2021 9:42 AM
The #WeCan campaign will be rolled out on social media with an impactful video narrated by Farhan Akhtar and via outdoor advertising
exchange4media Staff Nov 15, 2021 4:54 PM
The agency will oversee media strategy, planning and buying for the total portfolio of the brand
exchange4media Staff Sep 21, 2021 11:26 AM
cure.fit, Endiya Partners and Tanglin Venture Partners will participate in this round
exchange4media Staff Sep 3, 2021 1:21 PM
He will lead the Direct to Consumer (D2C) division at the organisation
exchange4media Staff Jul 7, 2021 11:58 AM
The campaign all comes together with a callout that gets users to share their own Madhur moments
exchange4media Staff Mar 28, 2021 10:00 AM
The brand aims to engage with approximately 8000+ influencers to create maximum reach and engagement on this campaign
exchange4media Staff Mar 6, 2021 6:00 PM
Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season
Christina Moniz Nov 6, 2020 8:35 AM
As part of the collaboration Chef Vikas Khanna’s team distributed festive packs to families to help raise the festive spirit during the lockdown
exchange4media Staff May 23, 2020 12:00 AM
The film has been made using visuals shot across different locations and varied scenarios, with each frame telling a story by itself
exchange4media Staff May 14, 2020 4:15 PM
The cosmetic brand's digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people
exchange4media Staff Mar 17, 2020 4:15 PM
The agency will now work with the sugar brand to penetrate a category which is almost entirely unorganized
exchange4media Staff Mar 4, 2020 11:13 AM
The agency will be providing strategic and creative services to shape communication for the premium sugar brand
exchange4media Staff Jan 16, 2020 11:47 AM
