Chandrashekhar Bhosle joins Society Tea as Sr Marketing Manager
Chandrashekhar Bhosle was previously with SUGAR Cosmetics
sugar
ISMA celebrates India's sweet bond with sugar
The #CheeniSaMeethaIndia campaign sends out the message that consuming sugar in moderation can be a part of an active lifestyle
When small towns turn into big markets: D2C brands shift gaze from urban to rural
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier 2 and tier 3 cities
Indian beauty brands put best face forward against global giants
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers
‘More than half of SUGAR’s revenue comes from offline retail’
In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s eight-year journey and understanding the beauty space
OMD India bags media mandate for SUGAR Cosmetics
The business will be handled from the agency’s office in Mumbai
Sociapa bags digital mandate for Kesari Golden Sugar
The agency will be responsible for the brand’s Website development, Social Media Marketing, PR and Offline creative design & development
ODN wins ecommerce digital-creative mandate for three Zydus Wellness brands
The mandate is for Sugarfree, Nutralite and Sugarlite
e4m Chill Out: Suchit Sikaria has staycation plans for Kashmir
Sikaria, Chief Business Officer at SUGAR Cosmetics, talks about his life outside the office in this weekly edition
‘SUGAR Cosmetics to double its marketing budget in FY24’
Suchit Sikaria, Chief Business Officer, SUGAR Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more
SUGAR Cosmetics launches #BeYourOwnMuse campaign
The campaign celebrates International Women’s Day
The ad-venturous CEOs
Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?
Landor & Fitch bring alive ‘digital sugar’
The agency built the design language for a tech startup to curate ‘limitless possibilities’ through a unique and powerful brand identity
Content marketing is about featuring in people’s consideration set: Kaushik Mukherjee
At Impact Digital Influencer Conference, Kaushik Mukherjee, co-founder & COO, SUGAR Cosmetics, speaks to Nawal Ahuja, co-founder, exchange4media
SUGAR Cosmetics launches campaign with Ranveer Singh and Tamannaah Bhatia
#ShukarHainSUGARHain campaign also has a guest appearance from Co-Founder & CEO Vineeta Singh
‘There is a change in the way brands are accessed by consumers’
Kaushik Mukherjee, Co-founder and COO of SUGAR cosmetics, spoke at e4m TechManch about how a brand should evolve while maintaining core values
Our conviction has been tested but it has helped build SUGAR as a brand: Kaushik Mukherjee
The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much more
Will 5G truly change the OTT streaming experience in India?
Ripunjay Bararia, Co-founder & CTO, SugarBox Networks, says as the demand for seamless video streaming is on the rise, 5G could be a potential solution to deliver better UX with real-time processing
Good content can drive brand building & growth like nothing else: Vineeta Singh, Sugar
On Day 1 of Goafest 2022, the CEO of Sugar Cosmetics says today’s consumer is looking forward to products that could solve a problem point for them
Be ordinary but rebuild with meaningful momentum: Pooja Trehan
In today’s edition of ‘Women Achievers 2022’ series, Trehan, Director, Marketing Communications, SugarBox Networks, shares her advice for young communication professionals
In new campaign, Kriti Sanon urges people to try Coca-Cola's zero sugar variant
The ‘#BestCokeEver’ campaign shows Sanon enjoying the new variant and urging people to try it
IDFC First Bank appoints SugarBox's Naarayan T V as CMO
Naarayan has also worked with organisations like HSBC, Standard Chartered Bank and PayPal
Sugarfit rolls out #WeCan campaign for World Diabetes Day
The #WeCan campaign will be rolled out on social media with an impactful video narrated by Farhan Akhtar and via outdoor advertising
Taapsee Pannu wants to break the tyranny of mirrors & validation in new SUGAR Cosmetics ad
The #BoldAndFree campaign went live on 22nd September
Carat wins media mandate for SUGAR Cosmetics
The agency will oversee media strategy, planning and buying for the total portfolio of the brand
Sugar.fit set to recieve $10 million in seed funding
cure.fit, Endiya Partners and Tanglin Venture Partners will participate in this round
SUGAR Cosmetics appoints Suchit Sikaria as Chief Business Officer
He will lead the Direct to Consumer (D2C) division at the organisation
SUGAR Cosmetics ropes in Suchit Sikaria as Chief Business Officer (D2C)
Sikaria is former Managing Partner of Performics India
Madhur Sugar hits the sweet spot with its campaign #Madhur Pal
The campaign all comes together with a callout that gets users to share their own Madhur moments
SUGAR Cosmetics launches #EveryWomanIsAWonderWoman campaign this Women's Day
The brand aims to engage with approximately 8000+ influencers to create maximum reach and engagement on this campaign
For growth, our focus has been on listening to customers & keep innovating: Vineeta Singh
Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season
Mawana Foods partners with celebrity chef Vikas Khanna for #EidFeast2020 in Mumbai
As part of the collaboration Chef Vikas Khanna’s team distributed festive packs to families to help raise the festive spirit during the lockdown
Madhur Sugar and BC Web Wise roll out campaign to celebrate #SpiritOfMotherhood
The film has been made using visuals shot across different locations and varied scenarios, with each frame telling a story by itself
SUGAR cosmetics and over 5000 influencers come together against female foeticide
The cosmetic brand's digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people
Lowe Lintas to handle creative duties of Zydus Wellness’s Sugar Free
The agency’s Mumbai office will handle the account
Triton Communications bags creative mandate for Madhur Sugar
The agency will now work with the sugar brand to penetrate a category which is almost entirely unorganized
Wunderman Thompson South Asia bags creative mandate for Sugarlite
The agency will be providing strategic and creative services to shape communication for the premium sugar brand