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Ajit Varghese, Partner & Group CEO, Madison on why growth lies beyond traditional TV, inside large screen systems and digital-first ecosystems
e4m Staff Mar 10, 2026 5:00 PM
Diksha Bajaj, Category Head–Energy Drinks Portfolio, PepsiCo India, shares how Sting is using sonic branding in cricket to build long-term recall
Aarti Pahwa Mar 7, 2026 1:15 PM
Industry leaders explain why brands are moving from logo-led sponsorships to immersive fan engagement across India’s evolving sports ecosystem
Suresh Agarwal appointed as the MD & CEO designate of its proposed life insurance JV, subject to regulatory approvals
e4m Staff Feb 26, 2026 10:37 AM
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
e4m Staff Jan 14, 2026 11:46 AM
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
e4m Staff Jan 13, 2026 11:08 AM
In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
e4m Staff Jan 12, 2026 12:52 PM
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
e4m Staff Jan 12, 2026 12:50 PM
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
e4m Staff Jan 9, 2026 11:54 AM
Sangani, who took charge as CEO – News18 Digital in April 2025, has been one of the key architects of Network18’s digital news business over the last several years
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
Prior to this appointment, Madhav Nayak was associated with Yum! Brands
e4m Staff Jan 7, 2026 11:38 AM
In his expanded role, Siddharth Shekhar will oversee government and public sector, BFSI, education and automotive sectors
e4m Staff Jan 7, 2026 11:35 AM
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
e4m Staff Jan 6, 2026 12:50 PM
Arnab Ray has been leading the Tata Motors PV and Tata. ev businesses at FCB Ulka for the last six years
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the festive season and more
A P Sriram Dec 17, 2024 1:41 PM
Moksh Chopra, General Manager, KFC India BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more
Abdul Khan Sep 27, 2024 3:48 PM
The board has come a long way from pandemic-stricken FY 2020-21 when it earned Rs 8.40 crore, underscoring the industry's resilience and the public's renewed interest in cinematic experiences
Aditi Malhotra Sep 27, 2024 3:44 PM
Open can cut costs, allowing brads to invest more in accessing data: T Koshy
Anirban Banerjee Sep 27, 2024 1:07 PM
Last month, Livpure secured Rs 233 crore from M&G Investments and Ncubate Capital Partners to accelerate category expansion, product development, and market presence in the home segment
Abdul Khan Sep 23, 2024 10:51 AM
Laurinda Pang, CEO of Sinch AB, spoke on expanding beyond SMS, growing demand for businesses to connect with consumers on digital channels and more
Abhik Choudhury Sep 23, 2024 10:48 AM
Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the platform
Abdul Khan Sep 18, 2024 11:09 AM
The total number of registered MSOs now stands at 850 as of August 31, 2024
A P Sriram Sep 18, 2024 11:07 AM
Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before
Akash Raha Sep 16, 2024 11:17 AM
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
Abhijit Avasthi Sep 16, 2024 11:15 AM
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
Ravikant Banka Sep 13, 2024 10:56 AM
‘Our Oil Business Has Grown By 12% In Volume This Year, Food Segment Has Surged By test 142%’
Abdul Khan Sep 12, 2024 1:58 PM
Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Abbas Zaidi Sep 12, 2024 1:43 PM
Vikram Bahl, CMO of United Breweries, talks about the brand's partnership with Indian Racing League, marketing focusses, challenges and morebr
Abhijit Avasthi Sep 12, 2024 1:32 PM
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
Abdul Khan Sep 12, 2024 12:33 PM
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPLlll
exchange4media Chennai Bureau Sep 10, 2024 7:48 AM
Prior to this, Abhinav Kohli was with Glance as Senior Marketing Manager
e4m Desk Aug 14, 2024 12:01 PM
Dove presents accounts of four moms who vow to celebrate their daughters for their inner beauty rather than subject them to superficial 'beauty tests'
e4m Staff Jul 31, 2024 2:00 PM
The 'YiPPee! Toss' campaign will be rolled out in multiple media platforms across the country
e4m Staff Jun 10, 2024 12:39 PM
The contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability
e4m Staff Feb 27, 2024 7:20 PM
The test was carried out in 52 cities across Uttar Pradesh, Bihar, Jharkhand, and Uttarakhand with registrations from more than 52,400 students
e4m Staff Feb 19, 2024 11:39 AM
The ad crafted by Apple’s in-house marketing team and directed by Kim Gehrig of Somesuch was released in December 2022
e4m Staff Jan 10, 2024 1:47 PM
Gamers can download and install the game or play as Sunil Chhetri in any football game featuring Bangalore FC or Team India
e4m Staff Dec 22, 2023 4:50 PM