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The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the festive season and more
A P Sriram Dec 17, 2024 1:41 PM
Moksh Chopra, General Manager, KFC India BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more
Abdul Khan Sep 27, 2024 3:48 PM
The board has come a long way from pandemic-stricken FY 2020-21 when it earned Rs 8.40 crore, underscoring the industry's resilience and the public's renewed interest in cinematic experiences
Aditi Malhotra Sep 27, 2024 3:44 PM
Open can cut costs, allowing brads to invest more in accessing data: T Koshy
Anirban Banerjee Sep 27, 2024 1:07 PM
Last month, Livpure secured Rs 233 crore from M&G Investments and Ncubate Capital Partners to accelerate category expansion, product development, and market presence in the home segment
Abdul Khan Sep 23, 2024 10:51 AM
Laurinda Pang, CEO of Sinch AB, spoke on expanding beyond SMS, growing demand for businesses to connect with consumers on digital channels and more
Abhik Choudhury Sep 23, 2024 10:48 AM
Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the platform
Abdul Khan Sep 18, 2024 11:09 AM
The total number of registered MSOs now stands at 850 as of August 31, 2024
A P Sriram Sep 18, 2024 11:07 AM
Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before
Akash Raha Sep 16, 2024 11:17 AM
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
Abhijit Avasthi Sep 16, 2024 11:15 AM
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
Ravikant Banka Sep 13, 2024 10:56 AM
‘Our Oil Business Has Grown By 12% In Volume This Year, Food Segment Has Surged By test 142%’
Abdul Khan Sep 12, 2024 1:58 PM
Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Abbas Zaidi Sep 12, 2024 1:43 PM
Vikram Bahl, CMO of United Breweries, talks about the brand's partnership with Indian Racing League, marketing focusses, challenges and morebr
Abhijit Avasthi Sep 12, 2024 1:32 PM
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
Abdul Khan Sep 12, 2024 12:33 PM
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPLlll
exchange4media Chennai Bureau Sep 10, 2024 7:48 AM
Prior to this, Abhinav Kohli was with Glance as Senior Marketing Manager
e4m Desk Aug 14, 2024 12:01 PM
Dove presents accounts of four moms who vow to celebrate their daughters for their inner beauty rather than subject them to superficial 'beauty tests'
e4m Staff Jul 31, 2024 2:00 PM
The 'YiPPee! Toss' campaign will be rolled out in multiple media platforms across the country
e4m Staff Jun 10, 2024 12:39 PM
The contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability
e4m Staff Feb 27, 2024 7:20 PM
The test was carried out in 52 cities across Uttar Pradesh, Bihar, Jharkhand, and Uttarakhand with registrations from more than 52,400 students
e4m Staff Feb 19, 2024 11:39 AM
The ad crafted by Apple’s in-house marketing team and directed by Kim Gehrig of Somesuch was released in December 2022
e4m Staff Jan 10, 2024 1:47 PM
Gamers can download and install the game or play as Sunil Chhetri in any football game featuring Bangalore FC or Team India
e4m Staff Dec 22, 2023 4:50 PM
The brand's first local campaign has been conceptualised by Digitas India
exchange4media Staff Aug 8, 2023 1:53 PM
The campaign will be available across multi-media platforms - Television, Digital, Print, and Outdoor
exchange4media Staff Jul 11, 2023 6:29 PM
The film features its scholars who are part of a first-of-its-kind program as part of its ground-breaking partnership with the United Nations High Commissioner for Refugees
exchange4media Staff Jul 4, 2023 2:38 PM
Digitas will manage the marketing AOR for Duolingo English Test and will build awareness along with driving customer acquisition
exchange4media Staff Jun 20, 2023 11:35 AM
While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital
Sonam Saini Jun 9, 2023 9:19 AM
15 sponsors come on board with Disney Star and 13 for Disney+ Hotstar
exchange4media Staff Jun 6, 2023 3:10 PM
Warishe was killed when an SUV hit his motorcycle in Raipur, but the protesting journalists claim the accident was actually a planned murder
exchange4media Staff Feb 11, 2023 9:57 AM
Over the past 8 seasons, more than 6 lakh students have benefited through the test across 12 major cities of the Hindi heartland, the publication said
exchange4media Staff Dec 12, 2022 11:01 AM
Dubai-based 27th Sports have acquired exclusive rights from Impress-Mattra Consortium, the on-ground rights holder of all Bangladesh cricket team’s home series
exchange4media Staff Nov 10, 2022 4:06 PM
The brand has brought out the second leg of the #StopTheBeautyTest campaign
exchange4media Staff Oct 1, 2022 12:37 PM
The agency will oversee all aspects of communication and messaging for Qualitest, including corporate reputation management, brand awareness and key stakeholder outreach
exchange4media Staff Sep 19, 2022 6:47 PM
The campaign by Grapes conveys that the only way to confirm pregnancy is to take the test, and not go by food habits
exchange4media Staff Jul 18, 2022 8:56 AM
The campaign was created by the agency’s Mumbai team during IPL 2021
Mansi Sharma May 16, 2022 8:45 AM
As per a recent notification, all cricket Test matches are now under the Sports Act’s ambit
exchange4media Staff May 11, 2022 8:51 AM
Conceptualized and developed by McCann Worldgroup, the ad film #SabkiJeetPakki depicts the savings and prizes which are up for grabs
exchange4media Staff Jan 29, 2022 6:00 PM
The test series between New Zealand and Bangladesh will be the first to stream on Prime Video
exchange4media Staff Dec 20, 2021 1:13 PM
The upcoming South Africa Vs India series presents a momentous occasion for brands to join in the cricket frenzy while capturing the attention of viewers
exchange4media Staff Dec 17, 2021 4:03 PM
Conceptualized by Wunderman Thompson, Gurugram, the campaign #PulseLapakChallenge is launched by influencers Avneet Kaur, Surbhi Samriddhi, and Abhishek Nigam
exchange4media Staff Oct 4, 2021 4:17 PM
The company plans to reward its 400 top transacting merchants across the country, as a part of this initiative
exchange4media Staff Sep 14, 2021 6:00 PM
