Airtel Business names Shreyas Mehrotra as CMO & Head of Digital Sales
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
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UK regulator probes X over Grok deepfake images
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
India’s bets for 2026: Confidence vs concern: Rediffusion-ICYMI report
In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
Karen Ngui to exit as Head of Group Strategic Marketing & Communications at DBS Bank
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
BCCI hands Tata WPL 2026 ceremonies and match entertainment mandate to Laqshya Media Group
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
Mitul Sangani steps down as CEO of News18 Digital
Sangani, who took charge as CEO – News18 Digital in April 2025, has been one of the key architects of Network18’s digital news business over the last several years
Meesho elevates Milan Partani as General Manager – Commerce Platform
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
Kenvue appoints Madhav Nayak as Vice President & Chief Marketing Officer for Asia-Pacific
Prior to this appointment, Madhav Nayak was associated with Yum! Brands
Siddharth Shekhar promoted to Director, LCS at Google India
In his expanded role, Siddharth Shekhar will oversee government and public sector, BFSI, education and automotive sectors
Lumio appoints Varun Nair as Head of Marketing
He joins Lumio after serving as Head of Brand Marketing at POCO India
The 10-minute question: Why gig worker protests matter to quick commerce advertisers
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
Senior journalist Amitabh Agnihotri to move on from TV9 Network
Amitabh Agnihotri will be launching a new media venture
Arnab Ray promoted to Managing Partner Growth at FCB Ulka
Arnab Ray has been leading the Tata Motors PV and Tata. ev businesses at FCB Ulka for the last six years
Game Over for Rs 10k Cr AdEx? Testing RSS
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
WAVES 2025: How India is leveling up its gaming creator economy
WAVES 2025: How India is leveling up its gaming creator economy
‘Our Oil Business Has Grown By 12% In Volume This Year, Food Segment Has Surged By 42%’
In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the festive season and more
KFC India aims to double SHI employee count by 2026: Moksh Chopra
Moksh Chopra, General Manager, KFC India BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more
CBFC earnings cross Rs 15-crore mark in 2023-24
The board has come a long way from pandemic-stricken FY 2020-21 when it earned Rs 8.40 crore, underscoring the industry's resilience and the public's renewed interest in cinematic experiences
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Open can cut costs, allowing brads to invest more in accessing data: T Koshy
Livpure media, creative accounts up for grabs as brand plans 100% hike in marketing spends
Last month, Livpure secured Rs 233 crore from M&G Investments and Ncubate Capital Partners to accelerate category expansion, product development, and market presence in the home segment
India is crucial for Sinch, particularly in the BFSI sector: Laurinda Pang
Laurinda Pang, CEO of Sinch AB, spoke on expanding beyond SMS, growing demand for businesses to connect with consumers on digital channels and more
Prasar Bharati OTT: 40 channels on board but big four stay away
Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the platform
MIB grants 8 new licences to MSOs in a month
The total number of registered MSOs now stands at 850 as of August 31, 2024
Hotstar has seen three-fold hike in viewership for women’s cricket this year: Dhruv Dhawan
Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before
H2 is very exciting for mobile phone business: Nipun Marya, iQOO
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
Vistas Media Capital completes acquisition of Reliance Entertainment
The deal was finalised on September 10, 2024
Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
‘Our Oil Business Has Grown By 12% In Volume This Year, Food Segment Has Surged By 42%’
‘Our Oil Business Has Grown By 12% In Volume This Year, Food Segment Has Surged By test 142%’
IPO-bound Lenskart’s Rs 100-150 crore multimedia account up for grabs
Lenskart’s media duties are currently with Starcom
Is Zeenat Aman's Authentic Storytelling Rewriting Branding & Engagement Rules?
Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
‘Premiumisation & experimentation are emerging trends of alco-bev category’
Vikram Bahl, CMO of United Breweries, talks about the brand's partnership with Indian Racing League, marketing focusses, challenges and morebr
India’s total AdEx expected to grow at 12.2% in 2024: PMAR
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
Over 80% of IPL, WPL teams' revenue comes from media rights and sponsorships: Report11fina
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPLlll
Abhinav Kohli named Senior Marketing Manager at Duolingo English Test
Prior to this, Abhinav Kohli was with Glance as Senior Marketing Manager
Real moms break the cycle of beauty tests in Dove's 'Mothermonials' campaign
Dove presents accounts of four moms who vow to celebrate their daughters for their inner beauty rather than subject them to superficial 'beauty tests'
Rahul Dravid, Jasprit Bumrah & Surya Kumar Yadav unveil YiPPee!’s latest campaign
The 'YiPPee! Toss' campaign will be rolled out in multiple media platforms across the country
GM Modular unveils third film of #Dadtested campaign starring Suniel & Athiya Shetty
The campaign emphasises the advantages of embracing home automation
AAAI Young Lotus Contest 2024: Ogilvy's Shagun Agarwal and Chaitali Mane win
The contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability
Dainik Jagran-inext’s Indian Intelligence Test 10th season comes to an end
The test was carried out in 52 cities across Uttar Pradesh, Bihar, Jharkhand, and Uttarakhand with registrations from more than 52,400 students
Apple’s ‘The Greatest’ ad bags Emmy for Outstanding Commercial
The ad crafted by Apple’s in-house marketing team and directed by Kim Gehrig of Somesuch was released in December 2022
Rahul Shrivastava back at IN10 Media Network's LatestLY as CEO
Rahul Shrivastava had moved to JioAds for two years
Acer India ropes in footballer Sunil Chhetri for gaming contest
Gamers can download and install the game or play as Sunil Chhetri in any football game featuring Bangalore FC or Team India
Weikfield’s new campaign has company CEO taking lie detector test
The campaign is for Weikfield Iron Fortified Pasta
Duolingo English Test recommends ‘the faster way forward’
The brand's first local campaign has been conceptualised by Digitas India
Rishabh Pant features in HDFC Life's latest campaign on term insurance
The campaign will be available across multi-media platforms - Television, Digital, Print, and Outdoor
Duolingo's uplifting film highlights how education opens doors for refugees
The film features its scholars who are part of a first-of-its-kind program as part of its ground-breaking partnership with the United Nations High Commissioner for Refugees
Digitas India bags digital comms mandate of Duolingo English Test
Digitas will manage the marketing AOR for Duolingo English Test and will build awareness along with driving customer acquisition
ICC WTC 2023: Disney Star makes close to Rs 100 crore in ad revenue
While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital
Disney Star onboards 28 sponsors for ICC World Test Championship Final
15 sponsors come on board with Disney Star and 13 for Disney+ Hotstar
Duolingo launches brand film to talk of affordable learning alternatives
The film features stories of 16 real students