tourism

MoU Signed to establish Tourism Experience Centers at KidZania in Delhi/NCR and Mumbai

e4m Staff May 27, 2024 3:18 PM

Carissa Nimah, Head of Marketing, Bhutan Tourism, talks to e4m about their marketing communications strategies & more

e4m Staff May 21, 2024 3:01 PM

The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability

e4m Staff May 3, 2024 2:00 PM

The video was shared on Instagram by a user named Ryan Shiju and was subsequently also promoted by Kerala Tourism Minister P A Mohamed Riyas

e4m Desk May 3, 2024 1:10 PM

BTEA Wins 'Best Design and Decoration' Award at Outbound Travel Mart 2024

e4m Staff Feb 14, 2024 2:06 PM

Exhicon Events’ shares rose 1.06% as it expands into tourism

e4m Staff Jan 29, 2024 8:45 PM

Bon joined the STB infrastructure planning and management division in 2015 to drive the planning of MICE infrastructure

e4m Desk Sep 5, 2023 5:01 PM

Kerala Tourism has come up with two ad films targeting urban families

e4m Desk Jul 5, 2023 1:10 PM

As Saudi Aramco and Saudi Tourism Authority partnered with BCCI, Qatar Airways joined hands with RCB to expand their footprint in the world’s second largest market

Kanchan Srivastava Mar 30, 2023 9:08 AM

Through the partnership with IPL, the authority aims to increase Saudi’s presence and appeal in the Indian and South Asian markets

e4m Desk Feb 14, 2023 5:42 PM

Cleartrip’s brand head speaks to e4m about the new Clear Advantage offer, their marketing plan for the next year, and more

Nilanjana Basu Dec 13, 2022 8:37 AM

The campaign has been done in association with Qantas

e4m Desk Nov 26, 2022 8:55 AM

The campaign ‘The Real Deal’ aims maximize reach and destination awareness and accelerate Indian arrivals in Kenya in the upcoming years

e4m Desk Nov 5, 2022 9:00 PM

As part of the campaign, Mastercard has collaborated with over 50 merchant partners

e4m Desk Oct 19, 2022 5:19 PM

Experts believe ad spending in the hospitality sector can reach pre covid levels this year

Nilanjana Basu Oct 7, 2022 2:17 PM

Nishant Kashikar, Country Manager, Tourism Australia, shares his World Cup memories and his passion for cricket as the wait for the 8th ICC Men's T20 World Cup begins

e4m Desk Jun 27, 2022 3:55 PM

In the ad film, the actor invites people to immerse themselves in the grandeur of the 'Museum Of The Future'

e4m Desk May 3, 2022 8:31 AM

The Maharashtra's Minister for Tourism, Environment & Protocol was speaking at ABP Network’s inaugural 'Ideas of India' summit

e4m Desk Mar 26, 2022 11:02 AM

The key objective is to develop and drive creative PR-led activations that align with Tourism Australia’s vision

e4m Desk Mar 2, 2022 11:47 AM

The direct-to-consumer, 360-degree campaign focuses on the variety and diversity of experiences that South Africa has to offer

e4m Desk Feb 15, 2022 4:12 PM

Josh’s journey in Kerala entails collaborations with government bodies and brands that show the power of short-video

e4m Desk Feb 10, 2022 12:18 PM

The appointment is for two years and three months

e4m Desk Jan 19, 2022 1:22 PM

The‘Glance Spotlight on Travel 2021’ Report revealed the emerging consumer sentiment and growth trajectory of the travel industry in 2022

e4m Desk Nov 24, 2021 6:29 PM

Srinivasan V is a veteran investor with years of industry & board-level experience to his credit

e4m Desk Nov 9, 2021 2:22 PM

Tourism New Zealand Board Chair, Jamie Tuuta, shared that Monchy has done a fantastic job as an interim CE in a uniquely challenging time for the sector and the organization

e4m Desk Apr 16, 2021 3:50 PM

The agreement will allow for exploration and collaboration on projects both in South Africa and in key source markets that drive international arrivals to the country

e4m Desk Mar 30, 2021 1:47 PM

Wizspk will be responsible for creating and executing PR and imaging campaigns to place the State of Maharashtra on the Domestic & International Tourism Map

e4m Desk Mar 25, 2021 4:45 PM

Outdoor advertising company JCDecaux owns exclusive advertising rights at the Bengaluru International Airport

e4m Desk Mar 9, 2021 3:56 PM

As a PR partner to several brands, Wizspk offers them services like strategic counsel & planning, media relations, issues & crisis management, advocacy and integrated campaign development

e4m Desk Feb 15, 2021 3:29 PM

Lintas Live will develop PR communication strategy for ABD and its brand portfolio, which will include PR content creation and corporate reputation building, and more

e4m Desk Feb 8, 2021 12:54 PM

The agency will be responsible for digital marketing, social media, online reputation management and promotion of the Tourism Spain brand in India

e4m Desk Jan 29, 2021 11:25 AM

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more

Ritika Raj Jan 21, 2021 8:30 AM

From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us

Misbaah Mansuri Dec 29, 2020 8:48 AM

The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu

e4m Desk Dec 7, 2020 5:54 PM

The Summer Different convoy will travel through South Africa’s nine provinces to shine a spotlight on some of the spectacular parts of the country

e4m Desk Dec 1, 2020 4:45 PM

The theme for the event is 'Digital Transformation through Content Transformation'

e4m Desk Nov 25, 2020 8:42 AM

On 25th& 26th November, a host of industry experts will share insights on how digital transformation has propelled the growth of content marketing

e4m Desk Nov 20, 2020 9:22 AM

Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector

Nafisa Shaheen Oct 8, 2020 9:12 AM

First Partners will be responsible for providing media relations support to Federation of Associations in Indian Tourism & Hospitality

e4m Desk Sep 28, 2020 11:56 AM

With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country

e4m Desk Aug 13, 2020 12:24 PM

The campaign #SabKuchJoDilChahe has been launched with a digital film that was released by popular travel and lifestyle influencers like Prakrati Varshney, Dev and Radhika Sharma

e4m Desk Jul 25, 2020 9:18 AM

Domestic tourism and local demand will rise, making India stronger and more powerful than before writes Vikram Lalvani, Chief Officer- Revenue Management and Sales, Sterling Holiday Resorts Limited

e4m Desk Jul 7, 2020 6:00 PM

The agency is currently working on a series of films and keeping the audience engaged on digital media

e4m Desk Jul 7, 2020 3:40 PM

The video was created by YAAP Digital with a vision to capture the scenic beauty of Meghalaya’s natural landscape

e4m Desk Jun 25, 2020 2:08 PM

The campaign encourages Hongkongers to rediscover their own city as travel restrictions have reduced footfalls

e4m Desk Jun 21, 2020 4:05 PM

The new service number can help Indian customers with new bookings, upgrading existing bookings, seeking assistance on baggage queries, redeeming miles, etc.

e4m Desk Jun 11, 2020 2:00 AM

The association will allow Rehlat subscribers to access ShemarooMe’s content while travelling anywhere around the globe

e4m Desk May 26, 2020 10:00 PM

The campaign #TripAtHome, asks travellers to not lose hope while reminding them to stay safe at home

e4m Desk May 11, 2020 12:36 PM

Aaditya Thackeray, the Cabinet minister of Tourism and Environment, met a delegation led by the Event and Entertainment Management Association (EEMA)

e4m Desk Feb 12, 2020 4:26 PM

The state is utilising all avenues of marketing & advertising such as digital, OOH, Radio, TV, social media to promote the latest campaign

Anjali Thakur Jan 22, 2020 10:44 AM