WOW Skin Science is implementing a 360-degree media activation strategy, which includes a digital commercial featuring Urvi Singh, known for her role in Kota Factory
Kaur, who went viral last month for her unique presentation style, and outlandish metaphors for describing everyday colours, has landed her first brand collaboration
In this edition of e4m's D2C Revolution, the co-founder of WOW Skin Science, Manish Chowdhary said the brand is relying purely on e-commerce for growth this year
The campaign honours everyday heroes
The campaign has 10-second ASMR films that invite you not just to see or hear but to feel the Rich Shakes experience
Prior to this, Sengupta was with Carat as Senior Media Manager
As part of our Mother’s Day series, we caught up with the Chief Marketing Officer of WOW Skin Science who shared what it takes to be on top of the job while being a mother of two
The partnership is for the sports series ‘WOW – Women Of Wrestling’
At the e4m India Brand Conclave, the COO of WOW Skincare spoke on 'Building Brands with Digital DNA'
Earlier, Appaiah was the CEO and Executive Director at Innovative Foods Ltd
In her new role, Ferrao will be responsible for the development and implementation of marketing strategies across all of WOW’s product categories and channels
With this development, he also became part of the company's board
Guest Column: Karan Chowdhary, Co-Founder, WOW Skin Science, elaborates on how brand experience has moved towards hyper-personalization
Gupta joins WOW Skin Science after a 5+ year stint at Amazon India
The new campaign goes across TV as well as digital
The actors have been roped in because of their appeal across age groups, the company said
The company is also set to raise another Rs 100 crore in the next quarter
Bansal has, in the past, worked with Swiggy, OLX and Coca-Cola India
Rajput has 12 years of experience in the field of innovation, brand management and marketing
The ‘detox karo andar se, dikho fit bahar se’ campaign showcases a friendly conversation between the brand ambassador and a journalist who has come to interview her in her home
Prior to this, Mehta was with Amazon India for 4+ years
Arora’s previous mandate was leading Vendor Management for Cloudtail
Parekh has executed campaigns for brands like Nykaa, Flipkart, FirstCry and Honda
Prior to this, Acharya was with Wow Skin Science as Vice President-Marketing
Earlier, he led the media and brand PR for Himalaya Wellness Company
Manish Chowdhary, Co-CEO, Body Cupid Pvt Ltd, shares how the brand aims at reducing the use of plastic at the source with their new initiative known as #EkChhotiSiShuruaat
She will also be responsible for leading the launch of new brands & strategic brand mixes under the parent company Body Cupid Pvt Limited
TVC shows how consumers rely on experts for their haircare routine, often turning a blind eye to the harsh chemicals those products might contain
The campaign talks about prioritizing yourself and indulging in a self-care session with the WOW Skin Science Ubtan Range
The 'Celebrate responsibly, be WOW, naturally' campaign features actors Ritiesh Deshmukh and Genelia D’souza
Chowdhary, Co-founder & Co-CEO, Body Cupid Pvt Ltd, shares insights on the trends in the beauty and wellness industry, the need for sustainable products, their marketing strategy, and more
With this campaign, the brand is unveiling its new brand proposition 'Be WOW, Naturally!'
Goshal will play a pivotal role in leading and expanding the international market for Body Cupid Pvt Ltd
She previously worked as a Chief Marketing Officer for Tanishq
The ready-to-make frozen momos will be exclusively available online on Bigbasket in 10 cities
In his two- year tenure at WOW Skin Science, Madhur has led the marketing team and crafted strategies across ATL, BTL, digital and advertising verticals
The brand said that Kapoor has been roped in owing to her affinity for natural and holistic products
Punjabi will be responsible for defining strategic roadmap, building scale and optimization, thereby driving fresh revenue and profitability
The agency has submitted its work for World For All Animal Care & Adoptions and Wow Skin Science
The new jointly-created teaching resources aim to inspire children and engage them in learning by featuring cartoon robot, Vir The Robot Boy
Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space
All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads
Known for persistent advocacy for climate change, Bhumi will now be the face of the brand's range of skincare offerings, featuring a multitude of products
Wow! Momo kiosks will be placed in CCD outlets in the country to create a wider reach and network
In keeping the UN theme of 'For Nature', the #TrashYourSpam campaign targets digital pollution and its impact on the environment