At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
IIFL Home Loans has named Ajay Sachdewa as Group Chief Business Officer, strengthening its leadership team to drive growth and deepen customer engagement.
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
e4m Blog: In this article, we decode how the 5 Ps of marketing -Product, Price, Promotion, Place and People form a crucial part of marketing analysis for brands or organisations
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV
The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing ad campaigns, according to Google spokesperson
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Satyukt Analytics specializes in satellite-based precision agriculture solutions
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus on user privacy, say digital experts
Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more
Nair moved on from Vi in December 2020
The industry veteran is the Co-founder and CEO of FT Longitude
Amagi plans to offer Streamwise capabilities as a stand-alone offering to customers
This service arms the corporate clients & their agencies with accurate and timely social media updates, trends & on-ground intelligence at the click of a few buttons
Guest Column: Praveen Tripathi, Chief Executive at Magic9 Media & Analytics Pvt. Ltd, recounts what working with the legendary ad man was like
With the acquisition, which closed on December 16, 2021, Comscore plans to expand its Media Metrix and Video Metrix currencies to include Shareablee's social media engagement and video insights
Launches Link Now, Link Express for Digital and Context Lab solutions, as part of the creative and media effectiveness solutions, respectively,
Singh will be leading the company’s brand management, digital marketing, public relations, and employer branding initiatives
Guest Column: Anirudh Kalia, Global Practice Head - Media at Firstsource, lauds the Indian tech giant for its innovation at the tournament and hopes that BCCI is taking notes
This new platform offers reliable, people-sourced data to help Sales Ops professionals size potential opportunities, source new accounts, and become trusted advisors to their sales leaders
Jailkhani, the former CRO at the Group, plans to pursue data analytics while simultaneously setting up a regional news channel
Guest Column: Atul Sharma, Managing Director, Ruder Finn India, highlights the importance of leveraging sophisticated technologies like AI, Voice and Deep Data to ride the next digital wave
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs
Ritika Jauhari, Senior Director, Strategic Partners Group, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, qualities required in a leader and more
Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, writes that the interplay between metrics is what matters the most, and is what’s most difficult to teach
The panel, chaired by Sonya Sahni, had Hitu Chawla, Sagar Boke, Esha Nagar, Anika Agarwal, Sushant Mishra, and Apoorv Sood
Thought leaders will share insights on leveraging data for effective ROI and aligning data strategy with changing consumer sentiment
From July 2020, BARC India clients will have access to data solely through YUMI Analytics
Pant will be in charge of enhancing capabilities on Measurement, Research, Advanced Analytics, Digital Analytics, Data Strategy, and also developmental work on Publicis People Cloud
The discovery platform listed 2019's most-read topics from news, entertainment and sports
With this, WhatsApp becomes the second non-Google entity to achieve this milestone. It is also the third most popular social network after Facebook and YouTube
Tatvic Analytics will strategize and implement data-driven marketing campaigns over upGrad's digital channels and programmatic space