#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
The brand, published by RPSG Lifestyle Media, will launch later this year
Chopra founded Film Companion in July 2014 as a pan-India platform for entertainment journalism
The new campaign 'Maa Paas Nahi, Toh Mamaearth Hi Sahi,' is a tribute the enduring love and guidance moms provide
Geet Nazir will be the MD of the agency and Prashant Tekwani the MD of both Havas CX India and Ekino
The Abby Awards will be held on the 29th, 30th and 31st of May during Goafest 2024
Havas Worldwide India has appointed the four as Executive Creative Directors
Anupama Chopra, Editor-In-Chief, Film Companion, spoke to e4m Editor Naziya Alvi Rahman on the website’s 10th anniversary, its business model, its new segment - FC Classrooms - and more
The TVC for Mamaearth's Vitamin C Oil-Free Moisturizer has been conceptualised by Havas
She took charge after Prof. Sanjay Dwivedi’s term came to end on July 12, 2023
In this feature, we highlight ace marketers who were honoured as part of the Pitch Marketing 30 Under 30 list
Vaz, Disney Star Head – Network Entertainment Channels, spoke to e4m on Star Plus completing 150 weeks in the leadership position, the Sunday programming strategy, advertisers’ response and more
He joins from Cheil India
Industry observers say the move will help the channels retain loyal audiences since fiction has been their stronghold
The channel said that this fresh content approach is a step towards breaking the norm and introducing new and improved ways of screening content on television
Star Plus’ prime-time show has acquired a life of its own beyond television, thanks to a combination of social media and Bollywood’s unconditional love. Here’s what’s going on
The show has stepped out of the television playing in drawing rooms, to change the lives of its viewers across the country
Prior to this, Ramaswamy was with Dentsu Impact as Managing Partner and National Creative Director
The show is currently leading the pack of non-fiction studio content in the Hindi GEC space with way higher ratings and audience reach
In a first of sorts, Star Plus ventured into creating a show that has helped them leverage popular fiction shows like Anupamaa and Imlie in a non-fiction format
The campaign curated by Dentsu Impact has been shot in Istanbul
The Head of Network Entertainment Channels, Disney Star, spoke to e4m about the newly launched non-fiction show ‘Smart Jodi’, Star Plus’s programming strategy and much more
Watch Rana Barua, Amit Akali, Mukund Olety, Sumanto Chattopadhyay, Anupama Ramaswamy and Keigan Pinto decode the method behind the madness
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry
The channel has tasted success with Imli and Anupamaa, both adaptations of Bengali shows, after they figured in the top five programmes in Hindi GEC Urban and Overall Market
Ramaswamy, Managing Partner and NCD, dentsu Impact, reveals that the team used some people from their own crew as characters to make the work come across as relatable
While some said the ad does not deliver the brand connect, others appreciated the narrative that is intertwined with poetry
In their new role, Devraj and Ramaswamy, together, will oversee the Gurgaon and Bangalore operations for Dentsu Impact
We asked experts on their take on the spot, which has crossed a whopping 28 million views on YouTube
Women leaders from the world of PR and Corp Comm shared insights from their professional life and valuable lessons learnt from setbacks
The channel has also announced the launch of its new show 'Anupamaa'
Guest Author: Anupama Ramaswamy, National Creative Director, Dentsu Impact, says women are never going to get to equality in office until they get to equality at home
Anupama, VP at TATA Teleservices, talks about her professional journey, key learnings across domains, initiatives by TATA Teleservices and more
Accompanied by a ‘Stay Safe’ message, the logo has been introduced across the brand’s social media platforms