app

The perfume retails for $190 which is approx Rs 17,000

e4m Staff Jan 9, 2026 11:57 AM

He joins Lumio after serving as Head of Brand Marketing at POCO India

e4m Staff Jan 6, 2026 1:05 PM

Saugata Basuray will take on the role of Interim CEO in addition to his current role of Wholetime Director & Head B2C Sales

NATIVE CONTENT Jan 3, 2026 11:13 AM

Designed purely for cybersecurity, the app helps citizens stay protected from online threats

e4m Staff Dec 4, 2025 6:11 PM

Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay

e4m Staff Dec 4, 2025 10:16 AM

WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume

e4m Desk Jul 23, 2025 11:19 AM

e4m curates a list some of the most creative campaigns around Ganesh Chaturthi

e4m Staff Sep 7, 2024 8:00 AM

Users can post videos celebrating and mentioning that one G.O.A.T. Teacher who has shaped their lives until 11pm, 8th Sep, with #GOAT

e4m Staff Sep 5, 2024 12:35 PM

The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising

e4m Staff Aug 28, 2024 4:10 PM

e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more

e4m Desk Aug 28, 2024 2:18 PM

Kevan Parekh is currently Apple’s Vice President of Financial Planning and Analysis

e4m Staff Aug 27, 2024 11:49 AM

Reports suggest that MeitY would soon take action against these offshore gaming platforms

e4m Staff Aug 22, 2024 1:26 PM

The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad

Kanchan Srivastava Aug 10, 2024 10:00 AM

Apple’s latest “Underdog” ad and Google’s "Dear Sydney" commercial for Gemini chatbot were the recent inductees into ad hall of shame this week

e4m Desk Aug 5, 2024 3:44 PM

The mandate will be managed by SW Network’s Delhi headquarters

e4m Staff Jul 31, 2024 12:48 PM

Conceptualized by BBDO India and directed by notable Indian film director, Shimit Amin, the ad film follows the journey of a young man who moves to a new city

e4m Staff Jul 29, 2024 11:55 AM

The statement was in response to an unstarred question about whether WhatsApp intends to shut down its services in the country due to govt directives to share user details

e4m Staff Jul 26, 2024 5:30 PM

Prior to this, Shamwani was with Jio Platforms Limited as Head - Business Development and AI Initiatives

e4m Desk Jul 18, 2024 12:40 PM

The event will take place in August this year in Delhi

e4m Staff Jul 17, 2024 7:03 PM

A video circulating on the internet shows the chappals enclosed in glass cases in a high-end store with the salesperson handling the footwear with gloved hands

e4m Staff Jul 17, 2024 3:54 PM

The "ads" for a gaming app named Aviator also has deepfakes of Neeta Ambani, Gautam Adani and Yogi Adityanath

e4m Desk Jul 16, 2024 1:15 PM

The ad has been created by Maitri Advertising, Kochi

e4m Staff Jul 8, 2024 10:23 AM

The ad has been created by Maitri Advertising, Kochi

e4m Staff Jul 8, 2024 7:47 AM

Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape

Shantanu David Jul 4, 2024 8:57 AM

Apart from Google, AI startups Anthropic and Perplexity are also in talks to integrate generative AI models into Apple's AI system

e4m Staff Jun 24, 2024 10:31 AM

In his most recent role, Amit led investments and neo-banking initiatives for Tata Digital

e4m Staff Jun 21, 2024 2:45 PM

Leo Burnett picked a silver while Ogilvy picked a bronze

Mansi Sharma Jun 21, 2024 8:03 AM

Apple retains its number 1 position for the third consecutive year followed by Google, Microsoft and Amazon in list of top brands in Kantar BrandZ Most Valuable Global Brands Report 2024

e4m Staff Jun 13, 2024 1:39 PM

As part of the campaign, wood-themed air conditioning units and life-size refrigerators were seen on the baggage conveyor belts with "Just Arrived" tags

e4m Staff Jun 13, 2024 11:15 AM

Singh delivered a keynote address titled ‘Do More With Conversations’ on Day 3 of Goafest

e4m Staff May 31, 2024 4:06 PM

Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services

e4m Staff May 29, 2024 11:48 AM

The new Samsung ad ‘Uncrush’ shows the aftermath of Apple’s controversial ad, which ruffled a lot of feathers

e4m Desk May 16, 2024 9:37 AM

'Our goal is to always celebrate the myriad of ways users express themselves,' said Tor Myhren, VP of Marketing Communications at Apple

e4m Desk May 10, 2024 11:54 AM

The ad for Apple's thinnest-ever iPad has been accused of being tone-deaf and insensitive towards creators

e4m Desk May 9, 2024 11:23 AM

As per the plan, Sapphire Media Limited will pay Rs. 261 crores to secured and operational creditors as against the total claims of Rs. 947.5 crore

e4m Staff May 6, 2024 7:10 PM

Under this mandate, FCB Interface will spearhead the marketing and communication strategies for a range of Philips products

e4m Staff May 6, 2024 2:27 PM

Speaking at Indian Magazine Congress 2024, Raj Chengappa, Group Editorial Director (Publishing), India Today Group, talked about the relevance of magazine journalism in the digital world

e4m Staff May 3, 2024 5:25 PM

YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report

Kanchan Srivastava May 1, 2024 8:58 AM

Prior to this, Pinaki Gupta has held key positions in organizations like Kansai Nerolac Paints, Mahindra & Mahindra, Lifestyle International, Arvind, and Nilkamal

e4m Staff Apr 30, 2024 10:42 AM

Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach

Sonam Saini Apr 29, 2024 8:10 AM

WhatsApp is challenging the IT rules that mandate social media intermediaries to enable the identification of the first originator of information

e4m Staff Apr 27, 2024 7:23 PM

Static and digital billboards have been positioned along major roads and intersections, targeting key routes, the company said

e4m Staff Apr 25, 2024 2:51 PM

BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief Reward & Organization Devpt Officer

e4m Desk Apr 25, 2024 12:44 PM

Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India

Shantanu David Apr 18, 2024 8:40 AM

A complaint against the ULLU App has been registered with the National Commission for Protection of Child Rights

e4m Staff Apr 15, 2024 12:09 PM

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data

Shantanu David Apr 11, 2024 8:44 AM

In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more

Sohini Ganguly Apr 10, 2024 8:42 AM

Wondrlab has created a humorous campaign for the brand

e4m Staff Apr 9, 2024 11:30 AM

Industry observers believe Apple has maintained a tech-savvy, smart, aspirational and upmarket image in India and rides on the ‘premiumization’ trend

Kanchan Srivastava Apr 9, 2024 8:38 AM

Noise has hit back with a clever iteration of boAt's original ad, urging the latter to "think"

e4m Desk Apr 4, 2024 9:59 AM