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WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
e4m Desk Jul 23, 2025 11:19 AM
e4m curates a list some of the most creative campaigns around Ganesh Chaturthi
Users can post videos celebrating and mentioning that one G.O.A.T. Teacher who has shaped their lives until 11pm, 8th Sep, with #GOAT
e4m Staff Sep 5, 2024 12:35 PM
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
Kevan Parekh is currently Apple’s Vice President of Financial Planning and Analysis
e4m Staff Aug 27, 2024 11:49 AM
Reports suggest that MeitY would soon take action against these offshore gaming platforms
e4m Staff Aug 22, 2024 1:26 PM
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Kanchan Srivastava Aug 10, 2024 10:00 AM
Apple’s latest “Underdog” ad and Google’s "Dear Sydney" commercial for Gemini chatbot were the recent inductees into ad hall of shame this week
Conceptualized by BBDO India and directed by notable Indian film director, Shimit Amin, the ad film follows the journey of a young man who moves to a new city
e4m Staff Jul 29, 2024 11:55 AM
The statement was in response to an unstarred question about whether WhatsApp intends to shut down its services in the country due to govt directives to share user details
e4m Staff Jul 26, 2024 5:30 PM
Prior to this, Shamwani was with Jio Platforms Limited as Head - Business Development and AI Initiatives
e4m Desk Jul 18, 2024 12:40 PM
A video circulating on the internet shows the chappals enclosed in glass cases in a high-end store with the salesperson handling the footwear with gloved hands
e4m Staff Jul 17, 2024 3:54 PM
The "ads" for a gaming app named Aviator also has deepfakes of Neeta Ambani, Gautam Adani and Yogi Adityanath
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Shantanu David Jul 4, 2024 8:57 AM
Apart from Google, AI startups Anthropic and Perplexity are also in talks to integrate generative AI models into Apple's AI system
e4m Staff Jun 24, 2024 10:31 AM
In his most recent role, Amit led investments and neo-banking initiatives for Tata Digital
e4m Staff Jun 21, 2024 2:45 PM
Apple retains its number 1 position for the third consecutive year followed by Google, Microsoft and Amazon in list of top brands in Kantar BrandZ Most Valuable Global Brands Report 2024
e4m Staff Jun 13, 2024 1:39 PM
As part of the campaign, wood-themed air conditioning units and life-size refrigerators were seen on the baggage conveyor belts with "Just Arrived" tags
e4m Staff Jun 13, 2024 11:15 AM
Singh delivered a keynote address titled ‘Do More With Conversations’ on Day 3 of Goafest
e4m Staff May 31, 2024 4:06 PM
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
e4m Staff May 29, 2024 11:48 AM
The new Samsung ad ‘Uncrush’ shows the aftermath of Apple’s controversial ad, which ruffled a lot of feathers
'Our goal is to always celebrate the myriad of ways users express themselves,' said Tor Myhren, VP of Marketing Communications at Apple
e4m Desk May 10, 2024 11:54 AM
The ad for Apple's thinnest-ever iPad has been accused of being tone-deaf and insensitive towards creators
As per the plan, Sapphire Media Limited will pay Rs. 261 crores to secured and operational creditors as against the total claims of Rs. 947.5 crore
Under this mandate, FCB Interface will spearhead the marketing and communication strategies for a range of Philips products
Speaking at Indian Magazine Congress 2024, Raj Chengappa, Group Editorial Director (Publishing), India Today Group, talked about the relevance of magazine journalism in the digital world
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Kanchan Srivastava May 1, 2024 8:58 AM
Prior to this, Pinaki Gupta has held key positions in organizations like Kansai Nerolac Paints, Mahindra & Mahindra, Lifestyle International, Arvind, and Nilkamal
e4m Staff Apr 30, 2024 10:42 AM
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Sonam Saini Apr 29, 2024 8:10 AM
WhatsApp is challenging the IT rules that mandate social media intermediaries to enable the identification of the first originator of information
e4m Staff Apr 27, 2024 7:23 PM
Static and digital billboards have been positioned along major roads and intersections, targeting key routes, the company said
e4m Staff Apr 25, 2024 2:51 PM
BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief Reward & Organization Devpt Officer
e4m Desk Apr 25, 2024 12:44 PM
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
Shantanu David Apr 18, 2024 8:40 AM
A complaint against the ULLU App has been registered with the National Commission for Protection of Child Rights
e4m Staff Apr 15, 2024 12:09 PM
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data
Shantanu David Apr 11, 2024 8:44 AM
In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more
Sohini Ganguly Apr 10, 2024 8:42 AM
Industry observers believe Apple has maintained a tech-savvy, smart, aspirational and upmarket image in India and rides on the ‘premiumization’ trend
Kanchan Srivastava Apr 9, 2024 8:38 AM
Noise has hit back with a clever iteration of boAt's original ad, urging the latter to "think"
Netizens were quick to remind boAt of its China connection while it positioned itself as a desi brand taking on a global giant like Apple
‘The Steel of India’ campaign has been executed by Ayappa K.M. and Bharat Sikka
e4m Staff Mar 23, 2024 11:35 AM
