KFC US names Catherine Tan-Gillespie as CMO & Chief Development Officer Catherine Tan-Gillespie will report to Tarun Lal, President of KFC US e4m Staff Sep 2, 2024 1:04 PM
e4m IMA South 2024: Jury meet for 4th edition to be held today The virtual jury meet will be chaired by Anupam Katheriya, CEO, Cholayil Private Limited e4m Desk Jul 17, 2024 8:53 AM
Cherishing dads with these best Father’s Day ads in India 2024 Discover unique gifts, touching stories, and creative ways to show just how much Super Dads are appreciated NATIVE CONTENT Jun 18, 2024 2:25 PM
Sharp showcases the spirit of fatherhood in new ad campaign The campaign has been designed and executed by Horizon9 e4m Staff Jun 17, 2024 4:25 PM
SBI Life shows how dad is ‘Life Mitra’ this Father’s Day The digital film highlights how fathers resolve life’s challenges with sound practical advice e4m Staff Jun 16, 2024 1:00 PM
Upstox’s Father’s Day film captures ever-evolving relationship between fathers & kids The campaign will be aired across Upstox’s social media platforms e4m Staff Jun 16, 2024 8:00 AM
Dad's approval takes center stage in Pepperfry's campaign The campaign video follows the journey of a young woman who, after much thought and consideration, chooses a comfortable recliner for her father e4m Staff Jun 15, 2024 1:00 PM
Father's Day 2024: Ads that celebrate dads Brands explored a gamut of themes to pay tribute to the spirit of fatherhood e4m Desk Jun 15, 2024 8:09 AM
Anupam Katheriya gets additional role of Director at Medimix Anupam Katheriya is the CEO of Cholayil Private Limited e4m Desk Jun 14, 2024 11:10 AM
Manforce Condoms celebrates 'cool dads' on Father's Day The Father’s Day campaign is an extension of the year-long campaign #CondomNahiManforceBolo campaign e4m Staff Jun 13, 2024 5:22 PM
On Father’s Day, SBI Life’s #PapaHainNa honour’s the multi-faceted role of father The digital film highlights the role of fathers being ‘Life Mitra’ to resolve life’s challenges with sound practical advice e4m Staff Jun 13, 2024 3:49 PM
MediBuddy says #DadsKnowItAll on Father’s Day This campaign has been conceptualised and produced by MediBuddy’s in-house creative team e4m Staff Jun 13, 2024 3:11 PM
Tilt Brand Solutions onboarded as brand and comms agency for Ather Energy's new line Ather has partnered with Tilt Brand Solutions to develop a comprehensive creative strategy for their new line of products, e4m Staff Jun 12, 2024 3:07 PM
Archies celebrates Father’s Day with #DadTimelessPride campaign The campaign captures memorable moments for fathers and their children e4m Staff Jun 12, 2024 2:14 PM
Zepto says #JustSayIt on Father’s Day The campaign has been released in Hindi and Tamil as well e4m Staff Jun 10, 2024 3:29 PM
Yash is the new brand ambassador for Dulux Weathershield Yash features in a campaign crafted by Mullen Lintas Delhi e4m Staff Apr 8, 2024 12:19 PM
A brand’s success depends on your passion: Anupam Katheriya, Cholayil Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage Shantanu David Jan 25, 2024 8:42 AM
e4m Pride of India Brands – Tamil Nadu to be held tomorrow The fourth edition of the conference will be held in Chennai on 24 January 2024 e4m Staff Jan 23, 2024 8:25 AM
We want to increase ad spend by 50% in the next FY: Anupam Katheriya, Cholayil Katheriya, CEO, Cholayil, talks about expanding iconic brands like Medimix and Cuticura into other categories Simran Sabherwal Oct 11, 2023 2:31 PM
TechManch 2023: Catherine D Henry to discuss Web3 opportunities Henry, SVP, Web3 and Metaverse strategy, Media.Monks, will discuss ‘Beyond the Hype of Web3: Potential and Challenges’ e4m Desk Jul 12, 2023 8:36 AM
Godrej puts together ‘The Misunderstood Dad Platter’ for Father's Day #PerfectforDadRecipe urges consumers to look beyond traditional gender roles through an emotional and inspiring campaign e4m Desk Jun 19, 2023 1:33 PM
'Listen to papa, start investing' says ICICI Prudential Mutual Fund The new Father's Day ad from the brand lauds the role of dads as a financial guide e4m Desk Jun 19, 2023 11:11 AM
Father’s Day 2023 ads: Gratitude and apologies to dads take centre-stage this year A round-up all the good ads on dads this year e4m Desk Jun 19, 2023 9:01 AM
Redcliffe Labs says #My Daddy Is Strongest, But Daddy Needs Care Too The campaign focuses on promoting preventive healthcare for fathers who often are too busy catering to their family needs e4m Desk Jun 18, 2023 6:00 PM
SBI Life’s #PapaHainNa salutes every father who never quits The campaign leverages AI to emphasize the timeless nature of father-child bond e4m Desk Jun 17, 2023 9:40 AM
Father's Day: Changing roles of dads in ads On the occasion of Father's Day, we look back at some of the ads that showcased a nuanced portrayal of fatherhood e4m Desk Jun 17, 2023 9:39 AM
This Father's Day, ShareChat puts the spotlight on dad's superpowers Dads are the ultimate troubleshooters, defeating even AI, says the brand film e4m Desk Jun 16, 2023 3:42 PM
Edelweiss Mutual Fund empowers fathers to be financially independent in retirement years The film has been released ahead of Father's Day e4m Desk Jun 14, 2023 5:32 PM
Godfather of AI, Geoffrey Hinton, leaves Google Hinton told the New York Times that he wanted to talk about the dangers of AI e4m Desk May 2, 2023 11:40 AM
Anupam Katheriya named CEO of Cholayil Private Limited Katheriya has previously held leadership positions at multinationals like Heinz, Nestle and Emami e4m Desk Feb 28, 2023 1:09 PM
Ather Energy appoints Pranesh Urs as VP, Marketing Previously, Urs was Director of Marketing at Samsung India e4m Desk Dec 29, 2022 1:38 PM
Suraksha Diagnostics appoints Anupam Katheriya as COO & Tushar Karnik as CFO The diagnostic chain will open 12 new centres in the next 3 months e4m Desk Aug 5, 2022 11:02 AM
Ather Energy becomes associate partner of Tamil Nadu Premier League 2022 The partnership aims at driving awareness and relevance as consumers begin to understand the benefits of owning EVs, the company said e4m Desk Jun 23, 2022 2:33 PM
On Father’s Day, Kotak Business Banking celebrates bond between Ranveer and his dad Tonic Worldwide, in association with Swaraj Productions, has created the film e4m Desk Jun 20, 2022 4:11 PM
Boutique Living asks fathers to take a bow for living up to the times The campaign has been conceptualised and executed by thought blurb e4m Desk Jun 20, 2022 2:13 PM
How PR industry heads strike a balance between work & fatherhood? This Father’s Day, exchange4media spoke to industry leaders about their fondest memories with their children, how they carve out time from a busy schedule and much more Ruchika Jha Jun 20, 2022 8:44 AM
TenderCuts rolls out Father's Day campaign featuring Dinesh Karthik & Chef Sanjay Thumma The digital film rightfully evokes a sense of nostalgia while cherishing the contributions of a father e4m Desk Jun 18, 2022 2:00 PM
SBI General Insurance uses father-daughter bond to deliver message of empowerment Released on Father’s Day, the film shows a dad teaching his daughter the true values of independence and to fight for what she believes in e4m Desk Jun 18, 2022 8:30 AM
On Father's Day, Pampers is urging new dads to be more involved in childcare The #ItTakes2 campaign season 3 is conceptualized by Leo Burnett e4m Desk Jun 18, 2022 8:11 AM
CEAT celebrates various roles fathers play to ensure their child's safety in new campaign The #OneManManyRoles campaign shows how the brand plays a key role to facilitate dads in ensuring safety, as they juggle these roles e4m Desk Jun 18, 2022 7:56 AM
Shoppers Stop celebrates #CoolDads in Father’s Day campaign The campaign driven by real-life situations shows the modern take on fathers e4m Desk Jun 13, 2022 4:03 PM
Future Generali India launches #BharosaPapaJaisa campaign The campaign beautifully picks up every day ‘slice-of-life’ moments between a father and his child e4m Desk Jun 13, 2022 2:55 PM
Rajat Kapoor says remember it's June 19, in Bombay Shaving Company's Father's Day video The campaign is a series of ‘true to life’ videos with Kapoor highlighting the essence of Father’s Day e4m Desk Jun 13, 2022 7:09 AM
Ayushmann Khurrana & Piyush Mishra celebrate Father’s Day with The Man Company The #GiftYourDadAHug campaign talks of a sweet gesture that can reduce the distance between a father and son e4m Desk Jun 11, 2022 8:26 AM
IPL: Why are new-age brands taking center stage on the advertising pitch? A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy Sonam Saini Mar 10, 2022 8:47 AM
Ather Energy unveils digital campaign to mark partnership with Kerala Blaster FC The campaign uses a background voice-over in the style of famed Malayalam commentator Shaiju Damodaran e4m Desk Feb 21, 2022 12:35 PM
Stayfree's dad-daughter talks, Berger Paints' ode to childhood: Best ads of the fortnight The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation Mansi Sharma Oct 12, 2021 8:24 AM
Shreyas Bhatt joins Ather Energy as Lead – PR & Influencer Management Previously, Bhatt was associated with Royal Enfield where he contributed as Manager – Corporate Communications e4m Desk Oct 5, 2021 11:39 AM
Ather Energy unveils new digital advertisements to promote EV adoption in India Rolls out four short-format films to bring to life the differentiation of the Ather 450X over the conventional scooters e4m Desk Oct 4, 2021 4:03 PM
Devaiah Bopanna resigns as co-founder of All Things Small Sources say that Bopanna will join Tanmay Bhat for an unnamed start-up in the cryptocurrency space Mansi Sharma Oct 2, 2021 8:17 AM