ather
The virtual jury meet will be chaired by Anupam Katheriya, CEO, Cholayil Private Limited
Discover unique gifts, touching stories, and creative ways to show just how much Super Dads are appreciated
NATIVE CONTENT Jun 18, 2024 2:25 PM
The digital film highlights how fathers resolve life’s challenges with sound practical advice
e4m Staff Jun 16, 2024 1:00 PM
The campaign video follows the journey of a young woman who, after much thought and consideration, chooses a comfortable recliner for her father
e4m Staff Jun 15, 2024 1:00 PM
Brands explored a gamut of themes to pay tribute to the spirit of fatherhood
The Father’s Day campaign is an extension of the year-long campaign #CondomNahiManforceBolo campaign
e4m Staff Jun 13, 2024 5:22 PM
The digital film highlights the role of fathers being ‘Life Mitra’ to resolve life’s challenges with sound practical advice
e4m Staff Jun 13, 2024 3:49 PM
This campaign has been conceptualised and produced by MediBuddy’s in-house creative team
e4m Staff Jun 13, 2024 3:11 PM
Ather has partnered with Tilt Brand Solutions to develop a comprehensive creative strategy for their new line of products,
e4m Staff Jun 12, 2024 3:07 PM
The campaign captures memorable moments for fathers and their children
e4m Staff Jun 12, 2024 2:14 PM
Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage
Shantanu David Jan 25, 2024 8:42 AM
The fourth edition of the conference will be held in Chennai on 24 January 2024
e4m Staff Jan 23, 2024 8:25 AM
Katheriya, CEO, Cholayil, talks about expanding iconic brands like Medimix and Cuticura into other categories
Simran Sabherwal Oct 11, 2023 2:31 PM
Henry, SVP, Web3 and Metaverse strategy, Media.Monks, will discuss ‘Beyond the Hype of Web3: Potential and Challenges’
exchange4media Staff Jul 12, 2023 8:36 AM
#PerfectforDadRecipe urges consumers to look beyond traditional gender roles through an emotional and inspiring campaign
exchange4media Staff Jun 19, 2023 1:33 PM
The new Father's Day ad from the brand lauds the role of dads as a financial guide
exchange4media Staff Jun 19, 2023 11:11 AM
The campaign focuses on promoting preventive healthcare for fathers who often are too busy catering to their family needs
exchange4media Staff Jun 18, 2023 6:00 PM
The campaign leverages AI to emphasize the timeless nature of father-child bond
exchange4media Staff Jun 17, 2023 9:40 AM
On the occasion of Father's Day, we look back at some of the ads that showcased a nuanced portrayal of fatherhood
exchange4media Staff Jun 17, 2023 9:39 AM
Dads are the ultimate troubleshooters, defeating even AI, says the brand film
exchange4media Staff Jun 16, 2023 3:42 PM
Hinton told the New York Times that he wanted to talk about the dangers of AI
exchange4media Staff May 2, 2023 11:40 AM
Katheriya has previously held leadership positions at multinationals like Heinz, Nestle and Emami
exchange4media Staff Feb 28, 2023 1:09 PM
Previously, Urs was Director of Marketing at Samsung India
exchange4media Staff Dec 29, 2022 1:38 PM
The diagnostic chain will open 12 new centres in the next 3 months
exchange4media Staff Aug 5, 2022 11:02 AM
The partnership aims at driving awareness and relevance as consumers begin to understand the benefits of owning EVs, the company said
exchange4media Staff Jun 23, 2022 2:33 PM
Tonic Worldwide, in association with Swaraj Productions, has created the film
exchange4media Staff Jun 20, 2022 4:11 PM
The campaign has been conceptualised and executed by thought blurb
exchange4media Staff Jun 20, 2022 2:13 PM
This Father’s Day, exchange4media spoke to industry leaders about their fondest memories with their children, how they carve out time from a busy schedule and much more
Ruchika Jha Jun 20, 2022 8:44 AM
The digital film rightfully evokes a sense of nostalgia while cherishing the contributions of a father
exchange4media Staff Jun 18, 2022 2:00 PM
Released on Father’s Day, the film shows a dad teaching his daughter the true values of independence and to fight for what she believes in
exchange4media Staff Jun 18, 2022 8:30 AM
The #ItTakes2 campaign season 3 is conceptualized by Leo Burnett
exchange4media Staff Jun 18, 2022 8:11 AM
The #OneManManyRoles campaign shows how the brand plays a key role to facilitate dads in ensuring safety, as they juggle these roles
exchange4media Staff Jun 18, 2022 7:56 AM
The campaign driven by real-life situations shows the modern take on fathers
exchange4media Staff Jun 13, 2022 4:03 PM
The campaign beautifully picks up every day ‘slice-of-life’ moments between a father and his child
exchange4media Staff Jun 13, 2022 2:55 PM
The campaign is a series of ‘true to life’ videos with Kapoor highlighting the essence of Father’s Day
exchange4media Staff Jun 13, 2022 7:09 AM
The #GiftYourDadAHug campaign talks of a sweet gesture that can reduce the distance between a father and son
exchange4media Staff Jun 11, 2022 8:26 AM
A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy
Sonam Saini Mar 10, 2022 8:47 AM
The campaign uses a background voice-over in the style of famed Malayalam commentator Shaiju Damodaran
exchange4media Staff Feb 21, 2022 12:35 PM
The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation
Mansi Sharma Oct 12, 2021 8:24 AM
Previously, Bhatt was associated with Royal Enfield where he contributed as Manager – Corporate Communications
exchange4media Staff Oct 5, 2021 11:39 AM
Rolls out four short-format films to bring to life the differentiation of the Ather 450X over the conventional scooters
exchange4media Staff Oct 4, 2021 4:03 PM
Sources say that Bopanna will join Tanmay Bhat for an unnamed start-up in the cryptocurrency space
Mansi Sharma Oct 2, 2021 8:17 AM
